Associate Director, Analytics Engineering

• Jul 2022 - Present

Lead Analytics Engineer, Analytics & Intelligence

• Jul 2021 - Jul 2022

o Leading multi-platform analytics implementation projects from early planning and design to execution o Supporting ad hoc data requests and maintaining BQ data warehouses o Supporting and Mentoring BI consultants, analytics consultants and engineers o Ownership of client reporting dashboards and maintenance.

Senior Consultant, Analytics & Insights

• Oct 2020 - Jul 2021

o Mobile and Web analytics implementations and strategy for clients in retail eComm and QSR. o Building tracking requirement specifications for CDPs, Google Analytics App+Web (GA4) and other 3rd party implementations. o Building and maintaining marketing data pipelines for GMP and media platforms using BQ, CloudFunctions (python), 3rd party APIs (Facebook, Braze, Google etc.) and pubsub/scheduled queries. o Building and testing first party audience segments in ad platforms using CRM… Show more o Mobile and Web analytics implementations and strategy for clients in retail eComm and QSR. o Building tracking requirement specifications for CDPs, Google Analytics App+Web (GA4) and other 3rd party implementations. o Building and maintaining marketing data pipelines for GMP and media platforms using BQ, CloudFunctions (python), 3rd party APIs (Facebook, Braze, Google etc.) and pubsub/scheduled queries. o Building and testing first party audience segments in ad platforms using CRM data via Python, SQL and 3rd party APIs. o Implemented GTM Server-side container and GA4 server environment for Facebook Conversions API (FB CAPI) and other marketing vendors.

Consultant, Analytics & Insights

• Jul 2019 - Oct 2020

o Implemented web and mobile analytics solutions in Google Tag Manager, Tealium, Google Analytics and Firebase. o Derived insights from web, app, marketing and loyalty/POS data sets and distilled and presented large amounts of data to clients and marketing teams in a clean and concise manner. o Supported marketing teams by building custom web and app audiences/segments and interactive dashboards using BigQuery (SQL), data studio (looker studio) and other tools. o Versed in many… Show more o Implemented web and mobile analytics solutions in Google Tag Manager, Tealium, Google Analytics and Firebase. o Derived insights from web, app, marketing and loyalty/POS data sets and distilled and presented large amounts of data to clients and marketing teams in a clean and concise manner. o Supported marketing teams by building custom web and app audiences/segments and interactive dashboards using BigQuery (SQL), data studio (looker studio) and other tools. o Versed in many marketing tools and technologies in the Google marketing platform. o Leveraged Google APIs to build useful tools for reporting and analytics operations. o Writing custom javascript code for tracking SPAs, iframes, accessibility users, etc.

Digital Analyst, Insights and Analytics

• Jun 2018 - Jun 2019

o Performed web analytics implementations in Google Tag Manager and Google Analytics. o Gathered audience insights and built customer personas from variety of secondary research and social listening tools such as IBIS, Talkwalker, Comscore and vividata. o Created marketing dashboards from a variety of data sources. o Utilized a suite of Google apps script tools for social media data analysis and audits. o Built scripts and tools in JavaScript using various APIs across the google… Show more o Performed web analytics implementations in Google Tag Manager and Google Analytics. o Gathered audience insights and built customer personas from variety of secondary research and social listening tools such as IBIS, Talkwalker, Comscore and vividata. o Created marketing dashboards from a variety of data sources. o Utilized a suite of Google apps script tools for social media data analysis and audits. o Built scripts and tools in JavaScript using various APIs across the google stack to automate processes and serve internal teams. o Wrote a Youtube social monitoring script that automatically emails client when new content is published mentioning their brand. This enabled early flagging of content that could harm brand reputation. o Wrote a notification script for a client using the Google My Business API to pull in reviews from 100+ unit locations whenever a review is published and shared in a data studio dashboard. Incorporated sentiment analysis and classification to allow for deeper analysis for clients teams and supporting their timely responses. Show less o Performed web analytics implementations in Google Tag Manager and Google Analytics. o Gathered audience insights and built customer personas from variety of secondary research and social listening tools such as IBIS, Talkwalker, Comscore and vividata. o Created marketing dashboards from a variety of data sources. o Utilized a suite of Google apps script tools for social media data analysis and audits. o Built scripts and tools in JavaScript using various APIs across the google… Show more o Performed web analytics implementations in Google Tag Manager and Google Analytics. o Gathered audience insights and built customer personas from variety of secondary research and social listening tools such as IBIS, Talkwalker, Comscore and vividata. o Created marketing dashboards from a variety of data sources. o Utilized a suite of Google apps script tools for social media data analysis and audits. o Built scripts and tools in JavaScript using various APIs across the google stack to automate processes and serve internal teams. o Wrote a Youtube social monitoring script that automatically emails client when new content is published mentioning their brand. This enabled early flagging of content that could harm brand reputation. o Wrote a notification script for a client using the Google My Business API to pull in reviews from 100+ unit locations whenever a review is published and shared in a data studio dashboard. Incorporated sentiment analysis and classification to allow for deeper analysis for clients teams and supporting their timely responses. Show less

Digital Advertising Manager

• Jul 2017 - Apr 2018

**Now Coolaid Studios o Personally managed all Google, Bing, Facebook and Instagram campaigns for multiple clients in the low-rise residential real estate industry. Managing $60k+ in monthly ad dollars across 8 clients. o Built digital acquisition campaigns for clients in the real estate sector with a focus on generating highly qualified leads. o Setup automated bidding strategies for search campaigns and maintained a handful of google ad scripts for reporting and campaign… Show more **Now Coolaid Studios o Personally managed all Google, Bing, Facebook and Instagram campaigns for multiple clients in the low-rise residential real estate industry. Managing $60k+ in monthly ad dollars across 8 clients. o Built digital acquisition campaigns for clients in the real estate sector with a focus on generating highly qualified leads. o Setup automated bidding strategies for search campaigns and maintained a handful of google ad scripts for reporting and campaign optimizations. o Setup Google Tag Manager and Google Analytics for campaign reporting and maintained tracking codes o Revamped all client reporting and automated reports in Data Studio and Swydo reducing weekly reporting time. Show less **Now Coolaid Studios o Personally managed all Google, Bing, Facebook and Instagram campaigns for multiple clients in the low-rise residential real estate industry. Managing $60k+ in monthly ad dollars across 8 clients. o Built digital acquisition campaigns for clients in the real estate sector with a focus on generating highly qualified leads. o Setup automated bidding strategies for search campaigns and maintained a handful of google ad scripts for reporting and campaign… Show more **Now Coolaid Studios o Personally managed all Google, Bing, Facebook and Instagram campaigns for multiple clients in the low-rise residential real estate industry. Managing $60k+ in monthly ad dollars across 8 clients. o Built digital acquisition campaigns for clients in the real estate sector with a focus on generating highly qualified leads. o Setup automated bidding strategies for search campaigns and maintained a handful of google ad scripts for reporting and campaign optimizations. o Setup Google Tag Manager and Google Analytics for campaign reporting and maintained tracking codes o Revamped all client reporting and automated reports in Data Studio and Swydo reducing weekly reporting time. Show less

Digital Marketing Coordinator

• Feb 2017 - Aug 2017

o SEM and Paid social media management. o Supported marketing initiatives for clients in real estate and hospitality industry. o SEM and Paid social media management. o Supported marketing initiatives for clients in real estate and hospitality industry.