Director, Growth Strategy

• Jan 2022 - Present

Function Growth is XenoPsi Ventures’ (XPV) growth accelerator that applies behavioral science, seasoned C-suite expertise and cutting-edge technology to drive exceptional growth for its portfolio of clients. Function Growth is XenoPsi Ventures’ (XPV) growth accelerator that applies behavioral science, seasoned C-suite expertise and cutting-edge technology to drive exceptional growth for its portfolio of clients.

Co-Founder / CMO

• Oct 2021 - Present

Socks can be more powerful than you think. At Wellow, we believe small acts can make a BIG impact. Our ultra-soft compression socks made out of bamboo help people take one step towards better health. We use WellowFit to achieve a unique compression level that gently wraps around feet, ankles, and legs to provide enough support to stimulate blood flow but be comfortable enough to wear all day. Socks can be more powerful than you think. At Wellow, we believe small acts can make a BIG impact. Our ultra-soft compression socks made out of bamboo help people take one step towards better health. We use WellowFit to achieve a unique compression level that gently wraps around feet, ankles, and legs to provide enough support to stimulate blood flow but be comfortable enough to wear all day.

Venture Partner

• Sep 2021 - Present

XenoPsi is a brand incubator and venture firm providing financial, marketing, and intellectual capital to a growing portfolio of companies. XenoPsi is a brand incubator and venture firm providing financial, marketing, and intellectual capital to a growing portfolio of companies.

Business Consultant

• Feb 2021 - Oct 2021

Fractional growth, ecommerce, and marketing leadership. Lead marketing vision, strategy, and execution, encompassing brand awareness, customer acquisition and retention across all marketing channels. Including reporting, budget and KPIs that support overall business strategy and financial goals. Work with mission-driven companies like Parker Clay, Halfmoon, B Yoga, and more Fractional growth, ecommerce, and marketing leadership. Lead marketing vision, strategy, and execution, encompassing brand awareness, customer acquisition and retention across all marketing channels. Including reporting, budget and KPIs that support overall business strategy and financial goals. Work with mission-driven companies like Parker Clay, Halfmoon, B Yoga, and more

Director of Marketing

• May 2018 - Feb 2021

Glas is a well-capitalized market-leading company on a mission to end combustible tobacco. I developed, evaluated, and implemented strategic direction of D2C/Ecommerce business & systems. Glas is a well-capitalized market-leading company on a mission to end combustible tobacco. I developed, evaluated, and implemented strategic direction of D2C/Ecommerce business & systems.

Director of Marketing & Growth Strategy

• Oct 2016 - Feb 2018

Strategists serve as CMO-level leadership for clients, providing insight into their existing business opportunities, competitive landscape as well as the short and long-term game plan for achieving their business goals. Whether it’s customer acquisition, a full rebrand, product expansion or priming yourself for a capital raise, we’ve got you covered. Because of the breadth of clients and industries we cover, we have access to some of the most cutting edge tools and insights to help scale… Show more Strategists serve as CMO-level leadership for clients, providing insight into their existing business opportunities, competitive landscape as well as the short and long-term game plan for achieving their business goals. Whether it’s customer acquisition, a full rebrand, product expansion or priming yourself for a capital raise, we’ve got you covered. Because of the breadth of clients and industries we cover, we have access to some of the most cutting edge tools and insights to help scale revenues, increase brand awareness and customer retention — all at the highest ROI and lowest cost. We act as a client's CMO and in-house advocate who understand their business situations, challenges, and unique marketing needs. We collaborate with in-house teams to define marketing strategies, tactical execution plans, and KPI reporting. In this position, we provide findings, insights, and actionable recommendations as a valued member of the client's executive team.

Senior Media Buying Manager

• Oct 2016 - Feb 2017

In addition to managing client initiatives and overseeing large budgets, we're also responsible for growing our internal team. This involves everything soup to nuts; from recruitment to interviewing to training to management. Outside of personnel, we're also responsible for improving our processes, vetting new platforms, and boosting efficiency.

Media Buying Manager // Strategy Associate

• Mar 2016 - Oct 2016

We utilize programmatic ad buying partners, including Amazon, the Google Display Network, Native Ad partners, Mobile Ad Network partners, and the Facebook Exchange. Our digital advertising experts design and execute campaigns centered around your goals. Using demographic, interest, geographical and/or online behavior-based targeting, we are able to reach the right customers at the right time to help grow your business. We create Search Engine Marketing (SEM) Campaigns to reach your… Show more We utilize programmatic ad buying partners, including Amazon, the Google Display Network, Native Ad partners, Mobile Ad Network partners, and the Facebook Exchange. Our digital advertising experts design and execute campaigns centered around your goals. Using demographic, interest, geographical and/or online behavior-based targeting, we are able to reach the right customers at the right time to help grow your business. We create Search Engine Marketing (SEM) Campaigns to reach your customers at the right time through targeted keyword bidding. We take an analytical approach to our campaign management and have all the latest tools to generate unique strategic insights and reporting. We are constantly testing to seek the optimal combination of keywords, text ads, landing pages, and more to ensure we are optimizing spend and exceeding goals. Reach target audiences with the right messaging on social media. Using advanced targeting options now available across all major social media advertising networks, we can deliver highly targeted ad placements and reach even the most granular of audiences.

Marketing and Operations Associate

• Oct 2015 - Mar 2016

Hawke Media // We work with clients such as Red Bull, Verizon, Evite, Planet Blue and many more, we are able to grow and transform businesses. www.HawkeMedia.com

Digital Marketing & Growth Consultant

• Oct 2014 - Aug 2015

Online marketing services for local brands and companies. Online marketing services for local brands and companies.

Marketing Intern

• Feb 2015 - Mar 2015