Kyle Geib
Director, Marketing & Digital Communications at Be Found Online (BFO)- Claim this Profile
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English Native or bilingual proficiency
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Bio
Shawn M. Gauthier
As the Senior Copywriter and Content Manager at Threadless, I had the serendipitous luck of both sitting right next to Kyle and working directly with him on a daily basis. Working with him, I became instantly aware of Kyle’s incredible commitment to his job. There is no one as hard-working, dedicated, or focused when it comes to completing a task at hand, and doing it beyond expectation. Hand a project to Kyle, and he’ll complete it well before it’s due, with thorough attention to detail, and a thoughtfulness that makes his work stand apart. He always does whatever it takes to get the job done–if that means working through the weekend, he’s on it–and always with a willing, positive attitude. Furthermore, sitting next to Kyle, I had the opportunity of getting to know him as a friend. He’s genuine, kind, witty, smart, and helpful. He’ll always lend a hand, and always contribute well beyond his job description. When I left Threadless to pursue another job, it was difficult for several reasons. But one was leaving a truly talented, incomparable coworker and friend–someone any company would be lucky, a hundred times over, to have as an employee.
Todd Lido
I really enjoyed working with Kyle and saw him make substantial contributions at Threadless. As a Social Media Specialist, Kyle is a prolific content creator and spot-on voice for the brand, whether posting for a mass audience or engaging customer inquiries one-on-one. His experience managing social channels has given him great customer insight and a valuable perspective on the business, making him a valuable collaborative partner on strategic decisions and campaign concepting. Kyle brings enthusiasm to work every day, which has a tremendous positive impact on those around him.
Shawn M. Gauthier
As the Senior Copywriter and Content Manager at Threadless, I had the serendipitous luck of both sitting right next to Kyle and working directly with him on a daily basis. Working with him, I became instantly aware of Kyle’s incredible commitment to his job. There is no one as hard-working, dedicated, or focused when it comes to completing a task at hand, and doing it beyond expectation. Hand a project to Kyle, and he’ll complete it well before it’s due, with thorough attention to detail, and a thoughtfulness that makes his work stand apart. He always does whatever it takes to get the job done–if that means working through the weekend, he’s on it–and always with a willing, positive attitude. Furthermore, sitting next to Kyle, I had the opportunity of getting to know him as a friend. He’s genuine, kind, witty, smart, and helpful. He’ll always lend a hand, and always contribute well beyond his job description. When I left Threadless to pursue another job, it was difficult for several reasons. But one was leaving a truly talented, incomparable coworker and friend–someone any company would be lucky, a hundred times over, to have as an employee.
Todd Lido
I really enjoyed working with Kyle and saw him make substantial contributions at Threadless. As a Social Media Specialist, Kyle is a prolific content creator and spot-on voice for the brand, whether posting for a mass audience or engaging customer inquiries one-on-one. His experience managing social channels has given him great customer insight and a valuable perspective on the business, making him a valuable collaborative partner on strategic decisions and campaign concepting. Kyle brings enthusiasm to work every day, which has a tremendous positive impact on those around him.
Shawn M. Gauthier
As the Senior Copywriter and Content Manager at Threadless, I had the serendipitous luck of both sitting right next to Kyle and working directly with him on a daily basis. Working with him, I became instantly aware of Kyle’s incredible commitment to his job. There is no one as hard-working, dedicated, or focused when it comes to completing a task at hand, and doing it beyond expectation. Hand a project to Kyle, and he’ll complete it well before it’s due, with thorough attention to detail, and a thoughtfulness that makes his work stand apart. He always does whatever it takes to get the job done–if that means working through the weekend, he’s on it–and always with a willing, positive attitude. Furthermore, sitting next to Kyle, I had the opportunity of getting to know him as a friend. He’s genuine, kind, witty, smart, and helpful. He’ll always lend a hand, and always contribute well beyond his job description. When I left Threadless to pursue another job, it was difficult for several reasons. But one was leaving a truly talented, incomparable coworker and friend–someone any company would be lucky, a hundred times over, to have as an employee.
Todd Lido
I really enjoyed working with Kyle and saw him make substantial contributions at Threadless. As a Social Media Specialist, Kyle is a prolific content creator and spot-on voice for the brand, whether posting for a mass audience or engaging customer inquiries one-on-one. His experience managing social channels has given him great customer insight and a valuable perspective on the business, making him a valuable collaborative partner on strategic decisions and campaign concepting. Kyle brings enthusiasm to work every day, which has a tremendous positive impact on those around him.
Shawn M. Gauthier
As the Senior Copywriter and Content Manager at Threadless, I had the serendipitous luck of both sitting right next to Kyle and working directly with him on a daily basis. Working with him, I became instantly aware of Kyle’s incredible commitment to his job. There is no one as hard-working, dedicated, or focused when it comes to completing a task at hand, and doing it beyond expectation. Hand a project to Kyle, and he’ll complete it well before it’s due, with thorough attention to detail, and a thoughtfulness that makes his work stand apart. He always does whatever it takes to get the job done–if that means working through the weekend, he’s on it–and always with a willing, positive attitude. Furthermore, sitting next to Kyle, I had the opportunity of getting to know him as a friend. He’s genuine, kind, witty, smart, and helpful. He’ll always lend a hand, and always contribute well beyond his job description. When I left Threadless to pursue another job, it was difficult for several reasons. But one was leaving a truly talented, incomparable coworker and friend–someone any company would be lucky, a hundred times over, to have as an employee.
Todd Lido
I really enjoyed working with Kyle and saw him make substantial contributions at Threadless. As a Social Media Specialist, Kyle is a prolific content creator and spot-on voice for the brand, whether posting for a mass audience or engaging customer inquiries one-on-one. His experience managing social channels has given him great customer insight and a valuable perspective on the business, making him a valuable collaborative partner on strategic decisions and campaign concepting. Kyle brings enthusiasm to work every day, which has a tremendous positive impact on those around him.
Credentials
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Google Analytics Certification
Google Digital Academy (Skillshop)Nov, 2022- Sep, 2024
Experience
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Be Found Online (BFO)
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United States
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Marketing Services
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1 - 100 Employee
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Director, Marketing & Digital Communications
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Jan 2022 - Present
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Sincere Engineer
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United States
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Performing Arts
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1 - 100 Employee
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Guitarist
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May 2015 - Present
Guitarist for Sincere Engineer, a Chicago-based rock band on Hopeless Records. Guitarist for Sincere Engineer, a Chicago-based rock band on Hopeless Records.
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Parts Town
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United States
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Transportation, Logistics, Supply Chain and Storage
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400 - 500 Employee
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Integrated Marketing Manager, Institutions
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Nov 2020 - Nov 2021
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Garrett Popcorn Shops®
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United States
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Food and Beverage Services
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100 - 200 Employee
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Integrated Marketing Manager
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Feb 2019 - Aug 2020
Oversee the multi-channel branding and communications of Garrett Popcorn Shops and Frango Chocolate:- Manage communication between internal marketing team and agency- Manage communication between internal marketing and creative teams- Manage, execute, and oversee marketing initiatives with partners- Concept and organize on-site activations and events- Marketing, Promotion, and Content calendar managementManage B2C and B2B marketing emails for Garrett Popcorn Shops and Frango Chocolate:- Plan/Manage/Execute email calendars for both brands- Write copy for all email communications- Oversee email content creation- Use Google Analytics and analytics provided by ESP (MailChimp) to use results to plan and execute future campaigns- Manage initiatives to grow the email list for both brands Show less
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Social Media Manager
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Aug 2016 - Jul 2020
Operate/manage/write for the company’s social media accounts (Garrett Popcorn Shops and Frango Chocolates):- Community Management for Facebook, Twitter, Instagram, Yelp, Yotpo- Responsible for both post/content creation and fostering conversation with followers and partners- Analyze data for all social channels with Google Analytics, on-platform analytics, and third-party tools to use results to target future content and improve engagement- Create/monitor paid advertising campaigns on social media platforms- Write and plan social media calendarsManage marketing emails for Garrett Popcorn Shops and Frango Chocolate:- Plan/Manage/Execute email calendars for both brands- Write copy for all email communications- Oversee email content creation- Use Google Analytics and analytics provided by ESP (MailChimp) to use results to plan and execute future campaigns- Manage initiatives to grow the email list for both brands Show less
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Threadless
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India
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Architecture and Planning
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Marketing & Social Media Specialist/Marketing Coordinator
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Oct 2011 - Jun 2016
Operated/managed/wrote for the company’s social media accounts: - Threadless Twitter (@threadless) - Threadless Tumblr (threadlessrules.com) - Created Facebook content on occasion - Responsible for both post/content creation and fostering conversation with Threadless followers and partners - Analyzed data for all social channels and used results to target future content and improve engagement - Created/monitored paid advertising campaigns on Facebook and Twitter - Wrote detailed social media marketing plans for partnered contests and product launches for companies such as Disney, McDonald’s, Dunkin’ Donuts, Nickelodeon, Marvel, and more Managed relationships with press: - Crafted press releases for product launches and general news - Point of contact for Threadless' 3rd party PR services - General press outreach and inquiry responses - Set up interviews between Threadless executives and appropriate media - Worked on developing PR campaigns with partners and their marketing agencies - Developed and managed partnered contests/giveaways between Threadless and niche blogs/websites Other marketing responsibilities: - Supplied/cleared wardrobe for television and film - Helped evolve and maintain the Threadless brand voice - Tagged thousands of products for .com search - Wrote SEO-conscious copy for product collections on .com - Wrote subject lines for company newsletter sent to over 2 million subscribers Show less
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Student Worker
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Oct 2010 - Jun 2011
Student worker for an academic advisor in Honors Department - Organized student records and files - Set up appointments - Maintained office when advisor was not present Student worker for an academic advisor in Honors Department - Organized student records and files - Set up appointments - Maintained office when advisor was not present
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CBS Radio
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United States
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Entertainment
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700 & Above Employee
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Summer Promotions Intern for Chicago's B96 - 96.3 FM
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Jun 2010 - Aug 2010
Promotions department as part of a summer internship program - Contributed to major events such as B96 Summer Bash Concert, on-site radio personality appearances, and remote events at Navy Pier, Six Flags Great America, and other locations - In-office work included contacting ticket winners by phone and email, as well as mailing tickets and redemption forms - On-site work included audio equipment setup and prize distribution Promotions department as part of a summer internship program - Contributed to major events such as B96 Summer Bash Concert, on-site radio personality appearances, and remote events at Navy Pier, Six Flags Great America, and other locations - In-office work included contacting ticket winners by phone and email, as well as mailing tickets and redemption forms - On-site work included audio equipment setup and prize distribution
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Noodles & Company
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United States
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Restaurants
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700 & Above Employee
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Line cook, server, general employee
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Jul 2005 - May 2010
Worked up from cashier, to garnish and salads (at various locations) before finally becoming a line cook at one of the busiest Noodles & Company restaurants in Illinois (Michigan Avenue, Chicago). Worked up from cashier, to garnish and salads (at various locations) before finally becoming a line cook at one of the busiest Noodles & Company restaurants in Illinois (Michigan Avenue, Chicago).
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Education
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2007 - 2011
DePaul University
Communications, Public Relations & Advertising
Community
