Kyle Ellis

Head of Product and Technology at GoNoodle
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Contact Information
us****@****om
(386) 825-5501
Location
Philadelphia, Pennsylvania, United States, US

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Erika F. Espinoza

I'm lucky to have had Kyle as my manager at ACBJ. He was incredibly influential in my career and continues to be a great mentor and friend. Kyle is an empathetic and kind leader who always puts his team first. His many years of experience and leadership make anyone feel welcomed, motivated, inspired, and comfortable, even when making mistakes. I truly enjoyed learning and collaborating with him. He was able to spot unique qualities and talent from my teammates and I and help develop those skills. He goes out of his way to create lifelong relationships and foster a healthy work-life culture—which is essential for any team.

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Experience

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Head of Product and Technology
      • Jul 2022 - Present

      * Define vision and strategies to support product-led growth, engagement, revenue, and IP affinity* Partner with CEO, COO, and CFO to ensure alignment between broad company goals and product/technology strategy* Own the holistic product roadmap reconciling roll-ups from the PM team* Lead with influence to ensure product strategy is woven into each department across the organization* Establish north star, secondary, and tertiary metrics to evaluate product performance

    • Head of Product
      • Feb 2022 - Jul 2022

    • United States
    • Book and Periodical Publishing
    • 200 - 300 Employee
    • Director of Product and UX
      • Dec 2018 - Feb 2022

      * Managed product development and UX teams (7 direct reports) to create digital experiences that support eCommerce, editorial, event content and ticketing, growth, newsletters, SEO, and subscriptions* Reported to Chief Operating Officer in order to translate corporate strategy into product strategy; reported on organizational outputs, successes, and opportunities* Reconciled business-unit product roadmaps into an singular product roadmap for the company* Explored 0 to 1 product innovation opportunities via customer research, market research, business modeling, prototyping, and testing* Managed seven-figure team and vendor budgets* Provided employees feedback, training, and support to create a culture that incorporated Agile software development, data-driven decision making, and design thinking

    • Senior Product Manager
      • Nov 2016 - Dec 2018

      * Led product strategy inclusive of content, point-of-purchase pages, and internal admins for events business supporting over 200,000 annual event attendees and eight figures in annual revenue* Led platform migration for event ticket sales and inventory management from a home-grown solution to a vendor solution * Led ideation, product development, and launch efforts for corporate innovation initiatives including a SaaS application for hiring managers and a user-generated content publishing platform for executives* Constructed business cases including problems, opportunities, goals, success metrics, revenue projections, and development costs for all initiatives * Collaborated with engineering and design teams to execute product builds; performed user research and A/B tests* Collected customer feedback and performance metrics to inform feature creation or product enhancements

    • Product Manager
      • Apr 2014 - Nov 2016

      * Co-created product development practice for newly-formed team alongside Head of Product * Established subject-matter expertise on The Business Journals' editorial products, and guided redevelopment of core site experience responsible for driving more than $20 million in revenue* Created and managed product backlog based on business priorities, user needs, and competitive landscape * Collaborated with UX to ensure harmony between user needs and business requirements

    • Design
    • 1 - 100 Employee
    • Director of Strategic Programs (Contract)
      • Oct 2015 - Nov 2016

      * Co-authored, awarded, and executed two grants from the John S. and James L. Knight Foundation totaling in excess of $300,000 to promote journalism innovation through collaboration, human-centered design, and design thinking, and to broaden the reach of the Society for News Design community* Planned and facilitated design-thinking bootcamps for 250 members of news design and civic technology communities from October 2015 to November 2016* Co-director of the 2017 Society for News Design annual workshop and exhibition in Charlotte, North Carolina, which featured approximately 300 attendees and raised in excess of $100,000 in sponsorship revenue

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Designer
      • Jan 2012 - Apr 2014

      Responsible for the design of interactive and long-form stories, as well as brand assets for several of the network's television franchises including Anthony Bourdain's "Parts Unknown," and Wolf Blitzer's "State of the Union." Responsible for the design of interactive and long-form stories, as well as brand assets for several of the network's television franchises including Anthony Bourdain's "Parts Unknown," and Wolf Blitzer's "State of the Union."

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Lead Designer
      • Jan 2011 - Jan 2012

      Responsible for the design of the front page of the daily newspaper, as well as special projects. Responsible for the design of the front page of the daily newspaper, as well as special projects.

    • United States
    • Media Production
    • 700 & Above Employee
    • Designer
      • Jan 2010 - Jan 2011

      Responsible for the print design of the weekend features section, as well as special sections including TV Week and residential real estate. Responsible for the print design of the weekend features section, as well as special sections including TV Week and residential real estate.

Education

  • Ball State University
    Bachelor’s Degree, Journalism (Graphics)
    2005 - 2009

Community

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