Experience

Coalesce Marketing & Design

• United States
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Sep 2019 - Present

  Manage marketing activities for a variety of B2C and B2B clients. Develop integrated brand and communication strategies using tactical solutions that deliver measurable results. Manage marketing activities for a variety of B2C and B2B clients. Develop integrated brand and communication strategies using tactical solutions that deliver measurable results.



Kohl's Department Stores

• United States
• 1 - 100 Employee

• Marketing Production Program Administrator

  • Apr 2011 - Sep 2019

  ● Oversaw and managed a $200M budget with 660M mailed pieces per year across dozens of events and customer segments.● Managed Kohl's direct marketing programs for existing Kohl’s Charge customers, Non-Kohl’s Charge customers, customer acquisition, prospect and trigger programs including behavioral and lifecycle purchasing strategies.● Developed strategic enhancements to current programs to drive traffic and top-line sales across all customer segments through rigorous testing.Supported loyalty programs that delivered increased revenue to existing and new Non-Kohl’s Charge customers.● Partnered with analytics and measurement teams to continually test, monitor and analyze performance and improve targeting and segmentation.● Leveraged insights to develop new marketing strategies, expanded personalization and targeted models to identify and select high performing customers or groups that will drive marketing ROI and top-line sales.● Built and maintained extensive reporting, budgeting and planning docs for weekly use or ad hoc reporting based on leadership needs.● Identified and led process improvements within the planning and execution phases to ensure continued effective and efficient implementation.● Led key planning and process meetings to ensure milestones were achieved and budget forecasts were met.● Managed internal and external partners and vendors to ensure high impact learning and implementation performance was met.● Managed and influenced direct reports, systems and projects to achieve unit goals in accordance with Company policies and practices.● Knowledge of USPS specifications, rules and mail planning. Show less

• Assistant Manager of Direct Marketing

  • Oct 2007 - Apr 2011

  ● Created an effective work environment by developing a common vision, setting clear objectives, expecting teamwork, recognizing outstanding performance and maintaining open communications.● Developed staff through coaching, providing performance feedback, assessments and establishing performance and development plans.● Work with internal creative, data and strategy teams, as well as external print, data and logistics vendors, to coordinate the execution of direct mail projects.● Prepare the forecasting and budget for roughly 350,000,000 direct mail pieces annually.● Continually search for and implement any opportunities for cost savings.● Extensive qualifications in strategic negotiations, vendor and project management, as well as print production and strategic planning and execution of direct mail projects.● Knowledge of USPS specifications, rules and mail planning. Show less

• Direct Marketing Coordinator

  • Feb 2007 - Oct 2007

  ● Work with internal creative, data and strategy teams, as well as external print, data and logistics vendors, to coordinate the execution of direct mail projects.● Prepare the forecasting and budget for roughly 350,000,000 direct mail pieces annually.● Continually search for and implement any opportunities for cost savings.● Extensive qualifications in strategic negotiations, vendor and project management, as well as print production and strategic planning and execution of direct mail projects.● Knowledge of USPS specifications, rules and mail planning. Show less

• Direct Marketing Specialist

  • Jun 2005 - Feb 2007


Great Lakes Packaging
• Food and Beverage Manufacturing
• Account Manager

  • Oct 2003 - Oct 2005