Kyle Cruickshanks

Business Intelligence Practice Lead at CloudKettle
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Contact Information
us****@****om
(386) 825-5501
Location
CA
Skills

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Bio

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Credentials

  • Salesforce Certified Einstein Analytics and Discovery Consultant
    Salesforce
    Mar, 2020
    - Nov, 2024
  • Salesforce Certified Sales Cloud Consultant
    Salesforce
    May, 2019
    - Nov, 2024
  • SMU Cafe Alumni Volunteer
    Ten Thousand Coffees
    Sep, 2018
    - Nov, 2024
  • Salesforce Certified Administrator
    Salesforce
    May, 2018
    - Nov, 2024
  • Bloomberg Market Concepts (BMC)
    Bloomberg LP
    Jan, 2017
    - Nov, 2024
  • AdWords Display Certification
    Google
    Aug, 2019
    - Nov, 2024
  • Google Analytics Individual Qualification (IQ)
    Google
    Jun, 2019
    - Nov, 2024
  • Google AdWords Fundamentals
    Google
    Jul, 2018
    - Nov, 2024
  • Google AdWords Mobile
    Google
    Jul, 2018
    - Nov, 2024

Experience

  • CloudKettle
    • Canada
    • Business Consulting and Services
    • 1 - 100 Employee
    • Business Intelligence Practice Lead
      • Feb 2023 - Present

    • Director Business Intelligence
      • Nov 2021 - Mar 2023

    • Manager, Business Intelligence
      • Jan 2020 - Nov 2021

    • Senior Business Analyst
      • Jan 2019 - Jan 2020

    • Business Analyst
      • Jun 2017 - Jan 2019

      CloudKettle is a boutique consultancy that helps B2B SaaS companies scale Sales and Marketing.Provide analysis, and reporting for clients’ digital and offline lead generation efforts, including: organic and paid search, programmatic advertising, events, etc.Review landing pages, lead generation forms and email campaigns in Marketing Automation platforms.Research and recommend new lead acquisition and conversion opportunities.Compile weekly business intelligence, digital marketing, inbound and outbound sales, and customer renewal performance reports for clients.Attend regular meetings with clients and the team to review digital marketing strategies, Sales conversions, and Customer Retention metrics; then research industry benchmarks and recommended best practices.Work collaboratively with internal team members and external partners to improve clients’ opportunity pipeline and conversion. Show less

  • NTT DATA
    • Japan
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Change Manager/Project Coordinator
      • Jan 2016 - Apr 2016

  • Nova Scotia Health Authority
    • Canada
    • Hospitals and Health Care
    • 700 & Above Employee
    • Case Costing Analyst
      • May 2015 - Aug 2015

  • Future Shop is now operated by Best Buy.
    • Canada
    • Retail
    • 400 - 500 Employee
    • Sales Consultant
      • May 2013 - Mar 2015

      Best Buy consolidated Futureshop under the Best Buy brand. I chose to leave and focus on my final years of study. Best Buy consolidated Futureshop under the Best Buy brand. I chose to leave and focus on my final years of study.

  • Prospect Road Community Centre
    • Brookside, Nova Scotia, Canada
    • Program Staff
      • Jul 2011 - Sep 2014

      Summer Camp Leader and Daily Sport Camp Coordinator Summer Camp Leader and Daily Sport Camp Coordinator

Education

  • Saint Mary's University
    Bachelor of Commerce, Computing and Information Systems
    2012 - 2017

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