Kyle Beam
Digital Marketing Manager at Roberts Markel Weinberg Butler Hailey PC- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Credentials
-
Content Marketing
HubSpot AcademyAug, 2022- Nov, 2024
Experience
-
Roberts Markel Weinberg Butler Hailey PC
-
United States
-
Legal Services
-
1 - 100 Employee
-
Digital Marketing Manager
-
Jun 2020 - Present
- Oversee and manage firm's marketing software conversion fromHubSpot to Microsoft Dynamics 365.- Manage and develop content for firm's digital marketing effortsusing HubSpot CRM software and firm's website.-Manage and develop content and editorial calendar for firm'snewsletter.- Established educational webinar program for property ownersassociation practice that lead to a 400 percent increase inprospects.- Designed and managed social media campaigns for firm'spractice areas.-Collaborated with attorneys in drafting and designing clientfocusedmarketing collateral content and blog articles.- Mentored marketing team members on marketing strategies andlead team trainings on marketing platforms.- Secured attorneys recognitions from organizations such as SuperLawyer, U.S. News & World Report and ACREL- Ensured attorneys' CLE papers and presentation were submittedproperly to organizations such as the State Bar of Texas andCommunity Associations Institute. Show less
-
-
Marketing Coordinator
-
Aug 2018 - Jun 2020
• Project manager for monthly Community Association Newsletter coordinating with attorneys on articles, appearances and honors for publication and redesign of rmwbh.com• Worked closely with attorneys across all practice areas personnel to create client-focused brochures and other collateral and pitch materials that meet attorney specifications.• Created content across all platforms for firm’s website, social media and newsletter.• Established relationships with third- party vendors, including Hubspot and Capitol Printing, to meet firm marketing needs.• Worked closely with team members to establish firm’s CLE program and led efforts to produce and create digital CLE program. • Established firmwide brand standards Show less
-
-
-
-
Freelance Photographer
-
Jan 2011 - Present
- Cover photo of Art Briles’ nationwide released autobiography, “Beating Goliath”. - Cover photos for Spring 2013 Baylor Focus Magazine, Winter 2012, Summer 2013 and Winter 2013 editions of Waco Health and Wellness • Photographed Coach Art Briles for Spring 2013 Focus Magazine cover • Won the College Media Association Apple Award for Best Magazine Cover in the Four-Year School category - Documentary of construction of Baylor’s Research & Innovation Collaborative facility for 2011 issue of Baylor Research Magazine - Education and outreach photos and video of wild land fires for Baylor University’s scientists - Behind the scenes features for cover shoot of NCAA Football 2013 video game featuring Robert Griffin III. - Timelapse photography project researching the effects of motion on timelpase photography - “In the Shadow of the King” - Documentary about Tommy Duncan, voice of Bob Wills and the Texas Playboys. Includes interviews with Willie Nelson and Red Steagall. (Work in progress.) Show less
-
-
-
-
Content Marketing Specialist
-
Nov 2017 - Jul 2018
• Project manager for nine bimonthly digital member newsletters sent to 310,000 members in 38 states • Increased newsletter open rates by 10 percent and click to open rates by 5 percent. • Production team lead, producing up to 10 videos biweekly increasing organic views by 45 percent. • Assisted in creation of Saleforce Pardot emails and email templates. • Project manager for nine bimonthly digital member newsletters sent to 310,000 members in 38 states • Increased newsletter open rates by 10 percent and click to open rates by 5 percent. • Production team lead, producing up to 10 videos biweekly increasing organic views by 45 percent. • Assisted in creation of Saleforce Pardot emails and email templates.
-
-
-
Greater Houston Port Bureau
-
United States
-
Truck Transportation
-
1 - 100 Employee
-
Marketing Specialist
-
Jan 2015 - Oct 2017
• Increased membership totals by 20 percent. • Raised a combined total of $1.5 million, as team leader for organizing and recruitment for annual golf tournament, and for annual dinner. • Port Bureau News – Manage content, content development, magazine layout and working with printer for delivery. • Manage designing and content development for all printed materials produced by company. • Led branding project to promote consistency of document and develop marketing plan for organization. • Manage redesign and upgrade of company website using Wordpress for better user access and enhanced content management and development. • Over $3,000 in third party vendor costs saved by maintaining and redeveloping website in house. Show less
-
-
-
-
Graduate Assistant
-
Aug 2012 - May 2014
- Developed library’s historical exhibits - Updated the website to reflect exhibits - Trained undergraduate students in archival methods for materials and projects - Developed library’s historical exhibits - Updated the website to reflect exhibits - Trained undergraduate students in archival methods for materials and projects
-
-
-
-
Graduate Assistant
-
Aug 2012 - May 2014
- Generated photographs and designs for department events and collateral - Taught classes on an adjunct basis - Tutored and mentored photography students - Helped grade visual assignments - Promoted undergraduate and graduate programs to potential students - Generated photographs and designs for department events and collateral - Taught classes on an adjunct basis - Tutored and mentored photography students - Helped grade visual assignments - Promoted undergraduate and graduate programs to potential students
-
-
-
-
Standing Committee Intern
-
May 2012 - Aug 2012
- Designed 12ft. window banners for library and exhibits - Maintained the website - Archived materials - Photographed the library - Designed 12ft. window banners for library and exhibits - Maintained the website - Archived materials - Photographed the library
-
-
-
Houston Arboretum & Nature Center
-
United States
-
Museums, Historical Sites, and Zoos
-
1 - 100 Employee
-
Marketing/PR Intern
-
Jun 2010 - Aug 2010
Photographed summer camp, updated the Facebook page and website and wrote press releases. Photographed summer camp, updated the Facebook page and website and wrote press releases.
-
-
Education
-
2012 - 2014
Baylor University
Master's Degree, Journalism -
2008 - 2012
Baylor University
Bachelor of Arts (B.A.), Journalism
Community
