Experience

Happy Skin

• Philippines
• Retail
• 1 - 100 Employee

• Assistant Brand Manager

  • Oct 2020 - Present

  - Project Lead for the following collections: a. Generation Happy Skin Holiday Bloom b. Happy Skin Core Skincare c. Generation Happy Skin 2021 d. Happy Skin Skincare Boosters: Hydration Series e. Happy Skin Lip Slip f. Generation Happy Skin Velvet Stain g. Happy Skin Second Skin Tinted Moisturizer h. Happy Skin Second Skin Cooling Tint i. Generation Happy Skin: The Motion Picture j. Happy Skin Serum Cushion Foundation - Handles Happy Skin's boosting campaigns on Facebook and Tiktok - Conceptualises and executes social media campaigns for Facebook, Instagram and Tiktok - Handles Happy Skin's P&L Show less



AyalaLand Malls, Inc.

• Real Estate
• 100 - 200 Employee

• Senior Marketing Associate

  • Mar 2020 - Oct 2020

  - Conceptualized, coordinated and executed marketing strategies for Ayala Malls Cloverleaf during the COVID Pandemic to promote it’s merchants & amenities- Developed marketing and communications plans to increase foot traffic, sales, and reinforce brand awareness & loyalty- Implemented Ayala Malls and Ayala Malls Cloverleaf's initiatives- Created event decks & produce sales and data reports to effectively analyze the impact of events and promos- Handled Ayala Malls Cloverleaf's P&L & Budget for 2021- Designed all social media & on-ground key visuals and advertisements for Ayala Malls Cloverleaf- Created content for social media platforms to increase following and engagement- Aided with Cloverleaf's merchant’s marketing-related requirements and requests Show less

• Junior Marketing Associate

  • Aug 2017 - Mar 2020

  - Conceptualized, coordinated and executed marketing strategies for Ayala Malls Cloverleaf to promote it’s merchants, amenities, and events and promos- Developed marketing and communications plans to increase foot traffic, sales, and reinforce brand awareness & loyalty- Implemented Ayala Malls and Ayala Malls Cloverleaf's events and promos- Created event decks & produce sales and data reports to effectively analyze the impact of events and promos- Achieved cost efficiency savings for events and initiatives through sponsorships and exchange deals- Designed all social media & on-ground key visuals and advertisements for Ayala Malls Cloverleaf- Created content for social media platforms to increase following and engagement- Aided with Cloverleaf's merchant’s marketing-related requirements and requests.- Forged partnerships with companies such as Faber-Castell, Art Attack Philippines, Adarna House, Locally, ABS-CBN and many more for celebrity mall tours, and unique events Show less



Happy Skin Cosmetics

• Graphic Design Intern

  • Jun 2016 - Aug 2016

  - Created visuals for the company’s various social media accounts and newsletters. - Designed the main visual/poster for one of the company’s products. - Illustrated the products of Happy Skin for social media use. - Created visuals for the company’s various social media accounts and newsletters. - Designed the main visual/poster for one of the company’s products. - Illustrated the products of Happy Skin for social media use.