Experience

Canadian Marketing Association

• Canada
• Advertising Services
• 1 - 100 Employee

• Manager, Member Engagement

  • Jun 2021 - Present

  • Manage and retain assigned portfolio of members from an array of business sectors ranging from large global corporations, small businesses, not-for-profits, and all post-secondary institution members. Portfolio includes TikTok, Sephora, Google, Microsoft, Walmart, Canadian Tire, Rogers, Starbucks, Tim Hortons, Danone, Desjardins. • Actively engage with CMA members ensuring they are familiar with all benefits offered in membership. • Develop further engagement with members by regularly meeting, and keeping well-informed of their business objectives. Based on member needs, develop an annual, customized account plan consisting of CMA products (event sponsorships, advertising, special initiatives, and partnerships), services (professional development and learning), and other membership benefits that can help them accomplish their business goals. • Manage member CMA activations, with event sponsorships, corporate sponsorships, and partnerships, ensuring all activation inclusions are seen to fruition per contractual agreement. • Proactively engage in conversation with members to ensure existing products and services are performing to their expectations. • Develop new products and services creating new streams of revenue • Spearheaded implementation of CMA NXT student-specific programming and events as well as the implementation of ads in the weekly CMA Newsletter • Collaborate with internal teams to ensure delivery of strategic customer service, supporting CMA members and the Canadian marketing community. Proactively developing ways to improve the member and user experience. • Champion the CMA’s professional development and learning programs, as well as public policy and advocacy initiatives to CMA Members and the Canadian marketing community. • Acquire new members through several lead-generation activities. • Research prospective members and business sectors to increase knowledge about needs and demand for CMA offerings. Show less



GES - Global Experience Specialists

• United States
• Events Services
• 700 & Above Employee

• Sales Executive - Events, Account Management, Project Management

  • 2017 - 2021

  • Successfully exceeded sales goals and targets on an annual basis • Project managed client exhibits and events, from design, graphic production, furnishings, onsite installation • Worked closely with clients to understand their project requirements • Presented creative and functional project proposals to clients based on their needs ensuring alignment with budget and client branding requirements • Serviced existing accounts and generated new leads to acquire new business • Clearly identified the critical timelines and contractual obligations for projects (internal & external) • Managed client project production, onsite project management and delivery of completed projects onsite, working with various internal departments and external vendors to ensure client project success • Worked with client budgets ensuring profit margins were met, arranged client quotations, prepared client agreements, wrote purchase orders, responded to RFP’s • Collaborated cross-functionally with internal stakeholders at GES on client projects including: client graphics, project processing, installation, and exceptional customer service • Worked closely with different external stakeholders (vendors, Show Management, venues) to either gather pertinent information regarding different events OR to purchase specific outsourced items for our client project needs Show less



Municipal Information Systems Association, Ontario (MISA Ontario)

• Canada
• Non-profit Organization Management
• 1 - 100 Employee

• Manager, Events & Sponsorship Sales

  • 2013 - 2016

  • Negotiated contracts, booked venue space, managed all event logistics like f&b, hotel blocks, registration, event supplies, AV, signage, event program development, event app, décor, and on-site event production • Sold sponsorship opportunities and exhibit space to vendors/partners • Proposed ways to improve the event planning and implementation process during post mortems and event committee meetings • Worked closely with vendors on event-related matters - specifically exhibit and sponsorship opportunities at the Annual Conference & Trade Show, the Annual InfoSec Conference, and various MISA Ontario hosted webinars • Supervised volunteers and managed Conference Committee Chairs • Provided pre and post-event progress reports to internal stakeholders • Managed the online event registration, event schedule, marketing, and event reporting with CRM • Tracked budgets and event finances including invoicing, receivables, and reporting • Prepared e-blast marketing and communications to various stakeholders • Created Sponsorship, Exhibit, and Conference programs and collaborated with graphic designers Show less



Sandvine

• Canada
• Telecommunications
• 700 & Above Employee

• Marketing and Events Specialist

  • 2008 - 2012

  • Managed all logistics for Sandvine's presence at over 20 global conferences annually, including large-scale conferences in Barcelona, Paris, Brussels, Singapore, Dubai, Las Vegas, and Orlando on time and within budget • Collaborated with cross-functional teams to develop and design marketing campaigns and concepts for conferences: booth design, company video, high-level slide deck, tradeshow giveaways, thought leadership etc • Managed logistics of Sandvine’s Annual Global Sales Conference including venue selection, conference communications, activities schedule, special offsite events, team building events, breakout sessions, swag, prizes, etc • Sourced promotional giveaways and customer gifts that were dynamic and Canadian made • Maintained tradeshow information on Sandvine’s external website • Created communications and publications for conference and event purposes – email copywriting, conference handouts, conference collateral, conference video media • Executed pre/post conference analysis, lead generation analytics, and recommendations to the Senior Executive Team on future conferences Show less



Wilfrid Laurier University

• Canada
• Higher Education
• 700 & Above Employee

• Coordinator: Event Planning & Marketing

  • 2007 - 2008

  • Managed all Career Development Centre events for Students and Alumni• Created marketing materials for various departmental events, projects, and services• Promoted Career Centre events, workshops, and services through marketing materials and weeklyCareer Centre campus Pop-Ups• Advised and supervised Student Volunteers• Implemented online advertising to promote events to Laurier Community• Successfully advised students on Teacher College applications

• Alumni Relations Assistant

  • 2005 - 2007

  • Planned events and programming for Alumni Relations, the Alumni Association, and the Laurier Student Alumni fostering relationships for the advancement of WLU• Managed all Homecoming event ticketing• Provided overall administrative support to the alumni department as well as maintained and reconciled the departmental budget• Primary point of contact for all alumni and other inquiries• Addressed all incoming inquiries regarding programs, services, awards, scholarships, degree framesand other alumni and advancement matters Show less