Experience

FlexDealer

• Canada
• Advertising Services
• 1 - 100 Employee

• Content Writer

  • Jan 2021 - Present

  • Created compelling and well-researched copy for auto dealership landing pages. • Wrote engaging and informational blogposts to aid in the consumer's purchasing decision. • Established multiple buyer personas to help clients target their audience. • Update website content as needed • Coordinate with marketing and design teams to illustrate articles • Identified client needs and gaps in content and recommended new topics • Published blogposts using internal content management system • Conducted frequent and ongoing research on the automotive industry Show less



Serenity Plus

• Canada
• Health, Wellness & Fitness

• Junior Editor

  • Jun 2022 - Feb 2023

  • Planned, coordinated, and revised material for website content, including blogs and webpages • Developed story and content ideas according to the publication’s style and editorial policy • Reviewed content and conducted both conceptual and copy edits • Reviewed story ideas and concluded what material would appeal most to readers • Verified facts cited in material for publication • Offered thoughtful and constructive feedback to writers to help optimize their skills • Conducted frequent and ongoing research on the wellness and mental health industry to ensure accuracy and value of content Show less



Dezines Creative Thinking

• Canada
• Online Media
• 1 - 100 Employee

• Digital Marketing Associate and Content Creator

  • Jul 2020 - Sep 2022

  • Created web content not limited to web design, blog articles, copywriting, newsletters, and audio/video transcription • Managed and optimized social media content and copy, increasing user engagement • Identified and executed improvements for processes, content, and lead generation • Drafted original and compelling copy for meta descriptions, improving search engine optimization • Created web content not limited to web design, blog articles, copywriting, newsletters, and audio/video transcription • Managed and optimized social media content and copy, increasing user engagement • Identified and executed improvements for processes, content, and lead generation • Drafted original and compelling copy for meta descriptions, improving search engine optimization



Rush Ventures

• Canada
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • Jan 2022 - Jun 2022

  • Prepared industry research for clients • Created compelling and informational copy for landing pages • Coordinated webpage layouts and design • Established multiple buyer personas to help clients target their audience • Prepared industry research for clients • Created compelling and informational copy for landing pages • Coordinated webpage layouts and design • Established multiple buyer personas to help clients target their audience



WordAgents.com

• United States
• Writing and Editing
• 1 - 100 Employee

• Content Writer

  • Jan 2021 - Apr 2022

  • Created engaging and well-researched blog posts and copy • Researched industry-related topics, combining reliable online sources, interviews and studies • Proofread and edited blog posts before publication • Submitted work to editors for collaborative input and approval • Conducted extensive keyword research and used SEO guidelines to increase web traffic • Ensured all-around consistency (style, fonts, images and tone) • Created engaging and well-researched blog posts and copy • Researched industry-related topics, combining reliable online sources, interviews and studies • Proofread and edited blog posts before publication • Submitted work to editors for collaborative input and approval • Conducted extensive keyword research and used SEO guidelines to increase web traffic • Ensured all-around consistency (style, fonts, images and tone)



Set Your Life To Music

• United States
• Musicians

• Digital Marketing Strategist

  • Jul 2020 - Aug 2020

  • Created web content not limited to web design, copywriting, email marketing, newsletters, and social media • Improved web design and layout, resulting in an increase of web traffic and CTR by 15% • Provided data insights to forecast and analyze consumer behavior, and ultimately increase user engagement • Created and maintained landing pages to improve the layout of call to actions, generating more leads and increasing conversions by 25% • Created web content not limited to web design, copywriting, email marketing, newsletters, and social media • Improved web design and layout, resulting in an increase of web traffic and CTR by 15% • Provided data insights to forecast and analyze consumer behavior, and ultimately increase user engagement • Created and maintained landing pages to improve the layout of call to actions, generating more leads and increasing conversions by 25%



Coriolis Company

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Executive Assistant and Social Media Manager

  • Jan 2020 - Mar 2020

  • Conducted online primary and secondary business and consumer behavior research • Prepared written text proposals for potential clients, establishing a layout style for content • Organized and secured venues for company and client events • Managed, scheduled, and curated all social media accounts and posts on Twitter, Instagram, LinkedIn and Facebook platforms • Conducted online primary and secondary business and consumer behavior research • Prepared written text proposals for potential clients, establishing a layout style for content • Organized and secured venues for company and client events • Managed, scheduled, and curated all social media accounts and posts on Twitter, Instagram, LinkedIn and Facebook platforms



Abercrombie & Fitch Co.

• United States
• Retail
• 700 & Above Employee

• Branch Manager

  • Jul 2019 - Mar 2020

  • Ensured company policies were being followed • Maximizing sales growth and optimizing profitability by controlling costs • Hiring, training, and developing new employees while providing leadership and delegation • Resolved customer issues to their overall satisfaction • Established and maintained a management style that follows the company's best practices • Ensured company policies were being followed • Maximizing sales growth and optimizing profitability by controlling costs • Hiring, training, and developing new employees while providing leadership and delegation • Resolved customer issues to their overall satisfaction • Established and maintained a management style that follows the company's best practices



Inked Brands

• United States
• Consumer Services
• 1 - 100 Employee

• Executive Assistant

  • Mar 2019 - Jun 2019

  • Identified an autoposting solution to cut social media time spent by 25% • Managed, maintained and simplified ecommerce layout and inventory on Shopify • Conserved executive's time by reading, researching, and routing correspondence; drafting letters and documents; collecting and analyzing information; initiating telecommunication • Prepared reports by collecting, researching, and analyzing information • Maintained executive's appointment schedule by planning and scheduling meetings, conferences, teleconferences, and travel. Show less



Wilson, Blanchard Management Inc.

• Canada
• Real Estate
• 1 - 100 Employee

• Property Manager

  • Sep 2014 - Nov 2018

  • Established rental rate by market analysis, surveying local rental rates, calculating overhead costs, depreciation, taxes, and profit goals. • Attracted tenants by advertising vacancies on multiple web platforms, and developing strategies for showings and open houses. • Accomplished financial objectives by collecting rents, paying bills, forecasting requirements, preparing an annual budget and analyzing variances • Managed property by investigating and resolving tenant complaints, enforcing rules of occupancy, inspecting vacant units and completing repairs, planning renovations, and contracting with landscaping Show less



Phytos Apothecary and Wellness

• Toronto, Canada Area

• Project Coordinator

  • Jun 2016 - Jan 2018

  • Implemented and maintained digital media marketing, resulting in wider audience engagement and increased the company’s SEO. • Overseeing daily operations in a retail venue and performing duties such as recruiting staff, budgeting, and setting sales targets • Achieved a 15% reduction in operational costs through creation of managerial frameworks specifically in employee scheduling, cash flow sheets, inventory tracking and merchandising. • Innovated hiring and training techniques company-wide for a 25% improvement on existing employee retention rate. • Structured and formalized daily operational activities over a 6 month period and 4 new store openings, such as setting and measuring sales targets company-wide, and store budgets. Show less



X Events

• Canada
• Events Services
• 1 - 100 Employee

• Marketing and Sales Intern

  • Jun 2017 - Sep 2017

  Assisted with event coordinators with event promotion, helped with brainstorming company marketing and management strategies, and conducted client research. Assisted with event coordinators with event promotion, helped with brainstorming company marketing and management strategies, and conducted client research.



TJX Canada – Winners, Marshalls, HomeSense

• Canada
• Retail
• 700 & Above Employee

• Operations Assistant

  • Mar 2011 - Jun 2016

  • Created new training programs to better align with corporate strategies and improved store sales per associate by 5% for 2016. • Ideated on market research of customer demographics for more targeted sales promotions with an increase of 20% in store traffic for 2015. • Supervised and reconciled cash and credit payments and in excess of $10 000 with a 99.8% accuracy rate. • Restructured onboarding for new and existing staff for improved hiring and retention of 10% year over year. • Created new training programs to better align with corporate strategies and improved store sales per associate by 5% for 2016. • Ideated on market research of customer demographics for more targeted sales promotions with an increase of 20% in store traffic for 2015. • Supervised and reconciled cash and credit payments and in excess of $10 000 with a 99.8% accuracy rate. • Restructured onboarding for new and existing staff for improved hiring and retention of 10% year over year.