Kyaw Zaw Lynn
Assistant Vice President, Corporate Strategy & Marketing at Myanmar C.P. Livestock Co., Ltd.- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Winai Wongsurawat
Lynn is a sincere, honest, and hardworking young man.
Winai Wongsurawat
Lynn is a sincere, honest, and hardworking young man.
Winai Wongsurawat
Lynn is a sincere, honest, and hardworking young man.
Winai Wongsurawat
Lynn is a sincere, honest, and hardworking young man.
Credentials
-
Verified International Academic Qualifications
World Education ServicesDec, 2021- Oct, 2024 -
Business Leader Program, BLP6
CP Leadership InstituteApr, 2018- Oct, 2024
Experience
-
Myanmar C.P. Livestock Co., Ltd.
-
Myanmar
-
Food Production
-
1 - 100 Employee
-
Assistant Vice President, Corporate Strategy & Marketing
-
Sep 2018 - Present
Provide marketing support across Feed, Farm and Food Business for sustainable growth. Implement the strategic direction and sustainability goals by following the utmost importance of conducting business under sustainability principles. Create innovative projects and implement with operation teams.Emphasis on improving current operations into tech driven operations such as use of CRM Mobile Apps and Salesman Apps. Enforce O2O strategy by executing marketing plans via social media and online platforms. Control and execute promotions for business growth. Show less
-
-
Assistant Vice President, CP Brand (Marketing, Food Business)
-
May 2016 - Aug 2018
Manage and direct marketing team for having effectiveness in performance to achieve strategic goals. Cultivate multi-cultural work environment for enabling synergy and harmony among the departments. Generate and manage nationwide marketing campaigns for branding and promotions. Develop CP brand into more reputable brand in the market for higher consumer trust.Emphasis on using digital technologies to manage and reach target customers. Employ new ways of communication methods over digital platforms create greater impacts. Launch and manage CRM Mobile Application for active user engagement, promotion control and data collection. Handle digital marketing team for direct customer engagement via online. Show less
-
-
General Manager, Marketing Department, Food Business
-
Jul 2012 - May 2016
Lead and implemented marketing plans which result in doubling both sales revenues and profits over the period from 2013 to 2016. Launched CP Supreme products group which is a new segment of Super Premium sausages favored by expatriates and high income consumers. Managed the rebranding period of CP Five Star brand in 2015 without affecting the sales and generated high brand recognition.Delivered two most successful promotion campaigns in year 2013 which results in sales increased by 61% and 68% respectively. Became as industry standard for campaign ideas and being followed by many other companies in food industry. Show less
-
-
Deputy General Manager, Marketing Department, Food Business
-
Jul 2011 - Jun 2012
Achieved business growth at year 2012 by expanding into ambient product sector by launching ready meals and snack sausages which made possible by retort technology. Created and launched a fighting brand for CP which enabled high penetration at the whole sales channel. Created an effective promotion campaign for the first time in Myanmar CP history which resulted in sales increased of fried sausages and sustained on wards by 15% which sets a new bench mark for CP Five Star Business.
-
-
Assistant General Manager, Human Resources Strategy
-
Aug 2010 - Jul 2011
Successfully defined workflow for recruitment process enabling easier process for candidates sign up, interview and follow up. Setup the new salary improvement scheme for the whole organization which derived from salary surveys improving the turnover rate at 10% annually. Developed course outlines, training contents and conducted trainings with learning methodology of interactive lectures and workshops. Focused on functional improvement in performance management and talent management systems. Show less
-
-
-
-
Management Trainee, HR Overseas
-
Feb 2010 - Aug 2010
Exposed to operational HR work functions at actual sites of Agro industry, Aqua culture, Poultry and Swine Livestock businesses. Joined functional programs with CPF Training Centre, HRBP, CPF Modern Trade and Chester's Grill business units. Knowledge generation and shared upon Job Evaluation, Performance Management, Competency Framework, Talent Management, Strategic Management, S.H.E and HR Information Systems by top talent senior HR executives. Exposed to operational HR work functions at actual sites of Agro industry, Aqua culture, Poultry and Swine Livestock businesses. Joined functional programs with CPF Training Centre, HRBP, CPF Modern Trade and Chester's Grill business units. Knowledge generation and shared upon Job Evaluation, Performance Management, Competency Framework, Talent Management, Strategic Management, S.H.E and HR Information Systems by top talent senior HR executives.
-
-
-
-
Training Assistant, Franchising Department
-
Nov 2006 - Jul 2008
Assist in all trainings conducted by the Franchising Department and provide administrative actions. Advocate and persuade General Practitioners from various townships within Myanmar to join the SUN Quality Health Network of PSI/Myanmar. Identification of strengths and weaknesses in trainings and provide feed back. Provide support to programs i.e. RH (Reproductive Health), STI (Sexually Transmitted Infections), TB (Tuberculosis), Pneumonia and Malaria. Manage acquisition, storage and distribution of Training Supplies. Produce high-quality, accurate work with the input from data system. Interact with IT department for maintaining the hardware and software issues. Maintain and update SUN Quality Health Network's data and information regarding on SUN doctors. Show less
-
-
-
Universal Traders Ltd.
-
United Kingdom
-
Office Assistant
-
Mar 2004 - Aug 2005
Ensure the efficiency of all business operations and provide administrative support to the Managers, Directors and Finance committee. Assist with Human Resources functions, such as payrolls and employee benefit issues. Coordinate daily operations and handle office tasks such as logistics, shipping, file management, updating company record data and database administrations. Maintain up to date policy, procedure, confidential and management files, prepare monthly reports and other periodic statistics. Show less
-
-
Education
-
2008 - 2010
Asian Institute of Technology
MBA, International Business Management and Public Management -
2002 - 2006
London Metropolitan University
B.Sc Hons Degree in, Computing and Information Systems -
2016 - 2016
Pac Rim Group, Bangkok, Thailand
Certification, Certified Trainer for 7 Habits of Highly Effective People by Franklin Covey
Community
