Experience

QG Media

• United Kingdom
• Events Services
• 1 - 100 Employee

• Marketing Director

  • Jun 2017 - Present

  Part of a truly passionate, dynamic and friendly team, my role at Qatalyst Global is to help expand the business through B2B digital marketing to ensure a strong brand identity and a well-defined presence in the online world of events!Responsibilities of the role include; website production, event launches, effective social media management, successful automated e-mail marketing and the nurturing of both new and existing relationships with online media partners to promote Qatalyst Global's upcoming events. Other areas where I thrive include introducing new events to the market, including the 4th series of Cyber Security for Critical Assets (CS4CA) and 2nd series of The Industrial Internet of Things (IIoT), as well as launching coherent event websites and creating both direct and digital marketing collateral to support such events. QG Media produce industry leading events that allow high-level executives to address ongoing issues, share their best practices and learn from thought leaders of the industry at five-star destinations at some of the biggest business cities and capitals in the world. I am a customer focused individual with exceptional levels of organisation and communication skills and I thrive on networking and connecting with others so this is a perfect role for me!Helping more business connect with each other is what I’m are here for so please do not hesitate to get in touch if you would be interested in attending one of our events.



SeQure World

• United States
• Retail Office Equipment
• 1 - 100 Employee

• Creative Head

  • Jul 2017 - Present



Karen Hardy Dance Studios

• United Kingdom
• Wellness and Fitness Services

• Marketing Executive

  • May 2016 - May 2017

  - Re-branding a medium-sized company to help create a more cohesive brand identity reflective of the AB1 target demographic; successfully positioning the business and showcasing in its finest light.- Generating new and appropriate leads for the Corporate Sales Department, alongside encouraging new members to join our Private Members’ Club through the successful implementation of direct and digital marketing. In doing so, the Company saw a 63% increase on generated traffic within the first six-months of my campaign.- Implementing new member incentives such as: collaborations, reciprocal agreements, loyalty schemes and the successful development of an exclusive online members’ lounge area, all of which helped contribute to a 27% increase in active membership figures. - Planning and producing engaging and educational content for social media and email marketing campaigns. Adapting and reacting to insights and analytic data whilst producing comprehensive reports and anticipating changes in digital market trends.- Developing exciting and innovative campaign ideas to in order to bring new and seasonal products to market. This includes; profound understanding of the marketing mix, budgeting, in-depth research, meticulous campaign planning, copy writing and production of all art and design work created in Adobe Suite.



Chapman Bags

• Brand Development & Marketing Assistant

  • Jun 2015 - May 2016

  - Creating engaging content for social media in order to drive brand awareness, whilst simultaneously encouraging the target demographic to further engage and interact with the brand. This included leading the effective use of social dash-boarding tools in order to plan, schedule and analyse post data for more effective and efficient social media management. - Utilising Content Management Systems in order successfully to maintain and upkeep the company’s high-end website. This included; blog posts, web merchandising, copy writing and the addition of new events and collaborative promotions.- Producing and managing all marketing collateral including but not limited to: look books, e-fliers, web banners, international product brochures and in-store point of sale displays. - Demonstrating and further leading at international trade shows in order to heighten brand awareness in European markets; introducing new products to potential buyers and networking with international retailers.- All of the above were tangibly demonstrated by the following successful outcomes: rises in best seller product sales, web traffic, social media presence and brand engagement.



New Look

• United Kingdom
• Retail
• 700 & Above Employee

• Visual Merchandiser

  • Sep 2013 - May 2014

  - Producing “outstanding” (James Bailey, Area Manager) in-store displays and viable store layouts representative of current trends and company guidelines with the customer journey and buyer experience always at the forefront of my mind.- Consistently demonstrating the effective analysis of consumer behaviour and best seller information to maximise product placement and availability of stock.- Planning and implementing sale preparations, phase changes and refits across the North West whilst effectively exhibiting exceptional team management, motivation and delegation.- Demonstrating consistently exemplary services to the company alongside an extremely creative yet highly organised skill set. So much so, I was head-hunted within eight weeks of commencing employment.

• Department Specialist - Footwear & Accessories

  • Sep 2009 - May 2012

  - Teamwork and leadership: Successful team management, motivation & delegation- Commercial awareness: Recognising and creating opportunities to make sales along with acknowledgment and implementation of best selling products. - Negotiation skills: Creating opportunities to open accounts, create add on sales and to help meet company targets. - Organisational skills: Planning and implementing sale preparations, phase changes and refits. - Dedication and commitment: Assisting with store refits and launches within various stores across the region. Conducting 12 hour over night shifts in order to get stores in an ideal trading position. - Confidence: Maintaining a high level of product knowledge, availability of stock and in store ordering systems.- Interpersonal skills: Providing friendly and reliable customer service, recognised as bench mark.



Next Group PLC

• Assistant Ladieswear Manager

  • Sep 2007 - Jun 2009

  - Team work and leadership: Supervising, delegating and motivating staff.- Numerical skills: Cashing up, calculating daily/weekly trade and preparation of cash floats.- Reliability: Running scheduled management checks and safe key retention. - Organisational and analytical skills: End of day trading reports, rota construction; preparing for holiday cover & senior off-site days.- Commercial awareness: Targets, best sellers, replenishment checks and constructing detailed floor plans.- Interpersonal skills: Conducting weekly team talks and continuing to provide friendly and reliable customer service, recognised as bench mark.