Experience

Reliable Payments

• United States
• Financial Services
• 1 - 100 Employee

• Director of Brand Engagement

  • Jan 2023 - Present



CreativeMktGroup

• United States
• Advertising Services
• 1 - 100 Employee

• Strategist

  • Mar 2021 - Present

  + Manage agency-client relationships serving as the fractional marketing department for small businesses, start-ups, and nonprofits + Determine and prioritize short and long-term client goals, implement strategic solutions, and manage and assess outcomes + Supervise projects on a day-to-day basis and provide direction and clear strategy to meet client expectations and goals + Act as the liaison between the client and creative team + Generate revenue for clients through fresh and innovative marketing campaigns and strategies + Strategize and support the design of effective marketing proposals, content calendars, presentations, and pitches for clients + Complete projects to a specific schedule within the agreed budget and scope of work + Deliver proactive leadership that encourages teams to perform to the best of their ability + Conduct research and analysis of current trends and strategies to provide state-of-the-art technologies and channels to meet client goals and outcomes



Weinstein JCC

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Marketing Director

  • May 2012 - Mar 2021

  + Developed and executed integrated marketing and communications plans and related budgets + Collaborated with a team of 10+ department heads and supported goals across 13 business streams, providing tools and collateral to optimize growth and retention + Designed and executed multi-channel annual fundraising campaigns in collaboration with development director, resulting in 300% increase in donor giving over 6 years + Curated content, design, and copy for digital and print assets, as well as internal and external communications including website, email, social media, blogs, newsletters, videos, surveys, and public relations + Developed and managed tactical digital marketing and social media plans optimized through regular review of user analytics + Designed multi-year marketing campaigns, resulting in a 50% increase in membership units to ensure long-term program and organizational growth + Migrated all agency-wide programming on digital platforms (due to COVID-19) to maximize member participation and engagement + Established and maintained agency-wide marketing and communications budgets, while providing tactical methods for marketing services and programs to maximize impact and expand business revenue within department resources + Worked collaboratively with vendors, media contacts, suppliers, and industry professionals to support marketing strategies and goals



Feed More

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director of Communications

  • 2008 - May 2012

  + Spearheaded all communications/marketing for philanthropy team to achieve annual fundraising goal of $7.5 million + Developed a unified branding/communications system featuring four new logos, tagline, and comprehensive branding standards. Led team of staff, community advisors, board members, and two contracted design firms from concept to successful launch + Managed the consolidation and redesign of multiple websites under one umbrella site within an accelerated timeline. Worked closely with vendor and website team to achieve optimal site content, navigation, and user experience + Served as member of Executive Leadership Team and managed agency's advertising, public relations, and promotional budgets totaling nearly $300,000 annually



Meals on Wheels Serving Central Virginia

• Development Manager

  • 2005 - 2008

  + Managed key strategic fundraising and marketing initiatives that generated over $1M in funds + Contributed to the successful creation, cultivation, and marketing of a $7.3M collaborative capital campaign to build a state-of-the-art production kitchen + Strengthened brand identity and outreach through redesign of agency website, creation of marketing collateral, email campaigns, and promotion of community and special events + Managed key strategic fundraising and marketing initiatives that generated over $1M in funds + Contributed to the successful creation, cultivation, and marketing of a $7.3M collaborative capital campaign to build a state-of-the-art production kitchen + Strengthened brand identity and outreach through redesign of agency website, creation of marketing collateral, email campaigns, and promotion of community and special events



The Leukemia & Lymphoma Society

• United States
• Non-profit Organizations
• 700 & Above Employee

• Campaign Manager

  • 2003 - 2005

  + Coordinated and managed two community fundraising walks and Chapter Regatta, netting over $200,000 in 2003, achieving 110% of goal + Managed Virginia Walk Chapter, supervised two campaign coordinators in Roanoke and Hampton + Responsible for all event support, including sponsorships, recruitment, logistics, event budget and expenses, design of chapter newsletter, committee recruitment and oversight, and society website maintenance + Coordinated and managed two community fundraising walks and Chapter Regatta, netting over $200,000 in 2003, achieving 110% of goal + Managed Virginia Walk Chapter, supervised two campaign coordinators in Roanoke and Hampton + Responsible for all event support, including sponsorships, recruitment, logistics, event budget and expenses, design of chapter newsletter, committee recruitment and oversight, and society website maintenance



American Heart Association

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Administrative Assistant/Special Events

  • 2002 - 2003

  + Managed all special event fundraising and marketing support, including special projects, board and volunteer communications, and quarterly company newsletter for donor mailings + Coordinated logistics for a Walk of 10,000 participants that ranked in the top five events in the country + Managed all special event fundraising and marketing support, including special projects, board and volunteer communications, and quarterly company newsletter for donor mailings + Coordinated logistics for a Walk of 10,000 participants that ranked in the top five events in the country