Experience

CEC

• South Africa
• Advertising Services
• 1 - 100 Employee

• Head of Marketing

  • Aug 2023 - Present

  Hospitality Hospitality



Mercantile Produce Brokers (PVT) Ltd

• Sri Lanka
• Food and Beverage Services
• 1 - 100 Employee

• Chief Operating Officer

  • Sep 2016 - Oct 2023

  Demonstrated strong leadership and creative problem-solving skills, driving operational efficiency and fostering innovation.Successfully acquired new business and managed key accounts, ensuring high client satisfaction and business growth.Acted as a liaison between tea producers and exporters, building and maintaining trusting relationships with stakeholders.Led day-to-day business operations, providing strategic advice to cross-functional teams.Implemented effective performance management and talent grooming practices, enhancing team performance and individual growth.Oversaw HR, IT, Accounts, and other departments, aligning business strategies with short and long-term objectives, reporting directly to the CEO/MD Show less

• Executive Director

  • Sep 2016 - Oct 2023



John Keells Holdings PLC

• Sri Lanka
• Holding Companies
• 700 & Above Employee

• Manager

  • Aug 2004 - Aug 2016

  Demonstrated expertise in the tea industry by leading sales and marketing efforts, resulting in substantial business growth and increased market share.Directly accountable for managing clients and their financial portfolios, fostering strong relationships, and delivering exceptional service.Proactively analyzed tea exporters' purchasing behaviors to develop innovative strategies, driving customer acquisition and sustaining business growth.Managed all aspects of green tea and handmade tea sales, including product development, pricing, promotion, and distribution.Collaborated in developing financial plans and budgets, aligning cross-functional teams to optimize organizational goals. Show less

• Business Development Executive

  • Apr 2000 - Aug 2004

  Spearheaded sales and marketing efforts for prominent catalogues in the low-grown elevation segment, driving substantial business growth.Nurtured enduring client relationships through exceptional communication and interpersonal skills, fostering trust and loyalty, resulting in successful long-term partnerships.