Head, Public Sector Alliances

• Nov 2022 - Present

Marketing Manager

• Dec 2021 - Dec 2022

Marketing & Lead Generation Marketing & Lead Generation

Brand Manager

• Aug 2018 - Jan 2022

Managing the branding image if Smaaash across India and increase the footfall. Successfully augmented the gross revenue by 15% through strategic digital marketing campaigns and partnerships. Consistently maintained 20% growth in new footfall through new ideas and various Campaigns and tie-ups. Dexterously optimized the campaign and providing positive ROI, converted low budget clients into revenue making Accounts Effectively planned and managed different tie-ups with Hotstar, Vodafone, PUBG, Tencent, and Poker Nights. Played a key role and accomplished horizontal growth by adopting new marketing initiatives through channels like native ads, in-app ads, Google ads, etc. Mastered to leverage the second screen (mobile) for devising newer ways in market. Track team performance at an overall and individual level and provide support/ guidance wherever required to ensure achievement of yearly plans SEO – work with agency to close the right SEO framework for ensuring maximum organic traffic potential and executing strategy for growing organic traffic Show less

Head Of Marketing

• Jan 2016 - Aug 2018

Planning and implementing marketing and territory development programs, both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates.  To develop new marketing techniques and ideas to expand brand visibility and reach.  Develop and implement strategic marketing plans to achieve corporate objective.  Develop and manage marketing operating budgets.  Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.  Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.  Monitors competitor products, sales and marketing activities.  Establishes and maintains relationships with industry influences and key strategic partners.  Guides preparation of marketing activity reports and presents to executive management.  Establishes and maintains a consistent corporate image throughout all communication, promotional materials, and events.  Directs staffing, training, and performance evaluations to develop and control marketing programs.  Directs market channel development activity and coordinates distribution by establishing sales territories, quotas, and goals.  Analyzes and controls expenditures of division to conform to budgetary requirements.  Assists other departments within organization to prepare manuals and technical publications.  Prepares periodic sales report showing sales volume, potential sales, and areas of proposed need base expansion.  Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness. Specialized Skills Learned:  Creating and managing effective online campaigns.  Business-level understanding of different brands.  An understanding and futuristic approach of management personnel. Show less

Marketing Manager

• Jul 2015 - Jan 2016

 Created and launched a highly successful Marketing Program including ATL, BTL & Digital Campaigns  Incorporated Social Web Networking into overall marketing scheme.  Established goals and measurement reports.  Increased Lead flow 42% while decreasing CPL.  Collaborated with Executive staff to develop digital and print media for enhancing and promoting the brand, increased consumer awareness of the Audi Mumbai South optimized online presence and developed personal and social connections to relevant audiences  Collaborated with Executive staff to maintain brand message consistency and integrity through copy editing,  Coordinated and cultivated mutually beneficial relationships with community partners such as media outlets, advocacy groups, and businesses to maintain relevance and significance in a dynamic market  Planned and attended outreach events to represent the brand and live its mission. Show less

Sr. Manager BDM & Marketing

• Oct 2013 - Jul 2015

Represent the company at networking events, conventions and meetings and host networking events Negotiate proposals for events to meet clients' needs Insure collection of payment for events Monitor and track future sales and sold event revenue Building relationships to ensure repeat and referral business Work within team environment to achieve common team goals Developed brand strategy and statistics systems. Coordinate details of events such as conferences, weddings, birthdays, anniversaries, charity events, surprise parties, trade shows, sales meetings, business meetings, employee appreciation events and virtual events. Hire, train, and educate staff on proper event procedures. Calculate budgets and adjust when necessary. Work with guest of honor to ensure all requests are met. Analyze event performance and prepare metrics presentation. Define company brand through events. Researching markets to identify opportunities for events. Liaising with clients to ascertain their precise event requirements. Producing detailed proposals for events. Selling sponsorship/exhibition space to potential exhibitors/partners. Post-event evaluation Show less

Event Co-ordinator

• Jul 2011 - Oct 2013

Worked closely with teachers, students, support staff and event managers to determine their needs, set up and/or supervise the Media support during the events and activities. Plan and prepare training and learning materials for integration and use of media in the classroom. When required, instruct staff and students in the selection, use, and design of media materials. Assist faculty and staff in the preparation of instructional materials using media and making video/audio presentations.  Co-ordinates with outsourced a vendor to setup events and activities that occur during the year and was the sole contact person responsible of setting up entire events.  After a corporate experience working with school was very challenging and was once a learning curve.  Worked closely with teachers, students, support staff and event managers to determine their needs with a proper planned manner.  Preparing detailed Proposals for Events.  Conducted research, make site visits and find resources to help concerned authorities make decisions about even possibilities. Assist with negotiations for contracts and book event space, arrange food and beverage.  Assist with preparing budgets and provides progress reports to concerned authorities for each event project.  Keep track of event finances including check requests, invoicing and reporting.  Prepare and modify event contracts as required.  Planned and provided best event solution with newly advanced technique.  Co-ordinates with outsourced a vendor to setup events and activities that occur during the year and was the sole contact person responsible of entire event.  Provides regular feedback on execution of events and whenever needed, provides solutions for the same.  Looks for innovative and efficient solutions for use of Media in educational institutions and knowledge of vendors in the AV market sphere.  Provides regular feedback on execution of events and whenever needed, provides solutions for AV hardware problems. Show less

Event Co-ordinator

• Jun 2009 - Jun 2011

 In charge of the Event Coordination since 2009. Responsible for all PR activities as well as cultural activities of the Society including “Young Ambassador Awards” which is an annual mega event.  Have played a vital role in first ever International Education Summit Organized by Indo-American Society “Indo-US Summit on Higher Education”.  Assist with negotiations for contracts and book event space, arrange food and beverage  Aggressively gather information on each event to achieve quality event productions.  Distribute event information to staff and ensure completion of details.  Propose new ideas to improve the event planning and implementation process.  Assist with managing event staff.  Coordinate appointments and scheduling of events on the calendar.  Calculate budgets and ensure they are adhered to.  Book talent, including musicians, bands, and disc jockeys.  Select chefs or catering companies to prepare food for event.  Visit venue to plan layout of seating and decorations.  Schedule speakers, vendors, and participants.  Edit and design promotional materials.  Prepare presentations.  Develop and oversee fund-raising events.  Negotiate and secure event space.  Secure sponsorships. Show less

Marketing Executive - Space Selling

• Jan 2006 - May 2009

 Was planning & handling the exhibitions like Sapno Ka Ghar Property Exhibition, Panvel Kamothe Property Exhibition, Nice Shopping Exhibition, Kharghar Property Exhibition and Press Conference.  Planning exhibition hall layouts and activities programme such as workshops and seminars  Researching suitable venues and ensuring all necessary equipment is available  Selling exhibition space to potential exhibitors  Seeking and securing sponsorship  Designing anything from online registration forms to floral arrangements  Arranging insurance cover and ensuring legal, health and safety requirements are adhered to  Coordinating caterers, stand designers and equipment hire  Organizing car parking facilities, security, first aid and catering  Promoting the event and organizing the production of tickets, posters, catalogues and sales brochures  Supervising the dismantling and removal of stands.  Development of language and guidelines for exhibition calls for entry,  Invitations and all other printed materials relating to exhibitions and related events  Development of exhibition budgets, expense monitoring, and underwriting of exhibitions and related events.  Development of marketing and publicity plans, and dissemination of all promotional materials for exhibitions and related events  Responsible for contract negotiation of curators and jurors  Working with Program, Marketing/Communications, and Special Events Committees  Tracking of admissions to all events for reporting purposes  Supervision of student interns and work study students  Other duties as assigned. Show less

Marketing Executive

• Sep 2000 - Nov 2003

 Providing the quality services to the Leads and closing the leads which had been generated by the referrals.  Meeting the customers individually to sell the product and ensure consumer satisfaction.  The list of Company Clients & their products I had worked with Play win Lottery with Zee Tele films Pvt Ltd, E.tc ltd. E-learning classes and K2c Multi-level marketing.  Providing the quality services to the Leads and closing the leads which had been generated by the referrals.  Meeting the customers individually to sell the product and ensure consumer satisfaction.  The list of Company Clients & their products I had worked with Play win Lottery with Zee Tele films Pvt Ltd, E.tc ltd. E-learning classes and K2c Multi-level marketing.