Experience

JF Fitness of North America dba Crunch Fitness

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Director

  • Dec 2022 - Present

  • Actively manage a results-driven marketing mix with an annual budget of $1.75M+ across 13 gyms. • Actively manage a results-driven marketing mix with an annual budget of $1.75M+ across 13 gyms.



Game On Foods Inc

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Ecommerce Marketing Manager

  • Oct 2022 - Dec 2022

  • Manage digital marketing messaging and audience strategy, organic and paid, on social media and search channels: Facebook, Instagram, Twitter, and Google. • Develop and manage customer engagement and customer relationship management strategy via social media, email marketing, ad retargeting, and geo-fencing. • Develop, maintain, and optimize e-commerce website on the Shopify platform for customer experience, customer conversion and search engine optimization. • Manage digital marketing messaging and audience strategy, organic and paid, on social media and search channels: Facebook, Instagram, Twitter, and Google. • Develop and manage customer engagement and customer relationship management strategy via social media, email marketing, ad retargeting, and geo-fencing. • Develop, maintain, and optimize e-commerce website on the Shopify platform for customer experience, customer conversion and search engine optimization.



Global Professional Services PC

• Director Of Communications

  • Oct 2014 - Aug 2022

  • Comprehensive communications experience in a remote-first, deadline- and client-driven agency environment with non-profit clients and professional associations (e.g. Global Implementation Society, Alliance of Cardiovascular Professionals, Health Professions Network). • Developed and executed cross-platform content and communications strategy for internal and external audiences via email, website, video, social media, direct mail, in-person education, etc. • Managed a team and collaborated regularly with all agency staff and clients’ international volunteer leadership to ensure messaging is impactful, inclusive and on-brand. • Tracked campaign analytics to report to stakeholders and optimize messaging, impact, audience targeting and conversion. HIGHLIGHTS • Developed an on-demand educational platform for the Alliance of Cardiovascular Professionals on the Wordpress CMS, along with an educational video content strategy which drove customer and lead acquisition despite COVID-19. • Developed an SEO content strategy for the Health Professions Network which drove substantial organic traffic growth on hpnonline.org. • Designed, wrote, prepared and presented educational presentations accepted at national and international conferences, both in-person and virtually, e.g. Global Implementation Conference, Association of Children’s Residential & Community Services Annual Conference. Show less