Experience

Sled Island Music & Arts Festival

• Canada
• Musicians
• 1 - 100 Employee

• Marketing & Communications Manager

  • Jan 2019 - Present



Sled Island Music & Arts Festival

• Canada
• Musicians
• 1 - 100 Employee

• Media Partnerships & Advertising Coordinator

  • Jan 2017 - Jun 2017

  ● Drafted, negotiated and finalized both new and existing partnership agreements which resulted in extensive advertising and promotional contributions from over 30 media outlets across Canada, as well as built strong, lasting relationships with key contacts ● Edited and updated the Sled Island website with artist announcements, audio tracks, embedded videos, photographs, biography’s, sponsor logos, external links and more ● Acted as head volunteer coordinator for the pre-festival street team which distributed a high number of posters, handbills and community partner signs over several months ● Used Shiftboard software to manage volunteers, email contacts, delegate tasks, record hours, and organize important dates ● Worked meticulously with graphic designer to ensure ad deadlines were met, artwork matched design specs, and all marketing material was submitted to its full potential ● Developed media strategies in order to negotiate and sign off on large advertising contracts resulting in wide-reaching promotion for the festival ● Gained working knowledge of Facebook Ads and assisted in creating multiple advertising campaigns leading up to the festival Show less



GapMapper

• London, United Kingdom

• Marketing Assistant

  • Jan 2015 - Apr 2015

  ● Designed a new company website using Squarespace which increased online exposure and heightened business opportunities ● Wrote and edited digital content displaying concise writing and a consistent tone-of-voice throughout the website ● Assisted graphic designer in all the design specifications of the new website to ensure visual appeal and consistency ● Created and constantly updated a company spreadsheet to keep an organized list of competition, potential clients, website ideas, social media strategies and other internal information ● Implemented content marketing with the creation of several blogs which helped increase website traffic ● Conducted primary research to help determine best practices for customer service marketing which assisted with the formation of a thorough and confident business plan ● Enhanced public visibility through online interactions and communicative activity on social networks such as Facebook and Twitter Show less



Spriza

• Advertising Services

• Marketing/Public Relations Intern

  • Apr 2014 - Aug 2014

  ● Wrote copy, business proposals and news releases used to effectively build relationships with stakeholders ● Worked closely with graphic designer to create business collateral such as promotional material, website mock-ups, customer emails and client presentations ● Maintained strong relationships with current clients and expanded clientele through smart and consistent communication ● Gained a higher rate of consumer interest through online initiatives and ensuring contact with target audiences ● Created multiple contact lists to keep track of current and potential media contacts, advertising agencies and clients ● Edited and formatted internal and external documents which ensured consistency and professionalism throughout all business deliverables ● Performed secondary research on international markets which resulted in business expansion into the Philippines ● Grew audiences and increased website traffic through intriguing blog posts and strategic use of Facebook, Twitter and LinkedIn Show less



Branch Out Neurological Foundation

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Volunteer

  • Jan 2014 - Apr 2014

  ● Created strategic social media posts using Facebook and Twitter, which ensued outstanding online interactions ● Updated blog with unique content which increased online attention and promoted events ● Took position of key contact with Branch Out’s executive director to guarantee timeliness and consistency in communication ● Created strategic social media posts using Facebook and Twitter, which ensued outstanding online interactions ● Updated blog with unique content which increased online attention and promoted events ● Took position of key contact with Branch Out’s executive director to guarantee timeliness and consistency in communication



Landlocked Agency

• Calgary, AB

• Volunteer

  • Jun 2013 - Jan 2014

  ● Promoted local events through social media that resulted in outstanding attendance and community awareness ● Researched touring bands and posted online reviews using journalistic writing which increased public interest and brought forth new business ● Built contact lists which strengthened interactions with partners and media connections ● Promoted local events through social media that resulted in outstanding attendance and community awareness ● Researched touring bands and posted online reviews using journalistic writing which increased public interest and brought forth new business ● Built contact lists which strengthened interactions with partners and media connections



The MEOW Foundation

• Calgary, AB

• Volunteer

  • Jan 2013 - Apr 2013

  ● Organised every aspect of a profitable comedy fundraiser including artist and venue bookings, promotional materials, auction items and on-site coordination ● Oversaw communication efforts by taking the role of key contact with the client which ensured efficient planning and reliable business interaction ● Organised every aspect of a profitable comedy fundraiser including artist and venue bookings, promotional materials, auction items and on-site coordination ● Oversaw communication efforts by taking the role of key contact with the client which ensured efficient planning and reliable business interaction



Pepsi Bottling Group

• Calgary, AB

• Merchandising Team Leader

  • Aug 2006 - May 2012

  ● Efficiently led the merchandising team, which stocked and serviced all Pepsi vendors in Calgary and surrounding area ● Implemented new team initiatives which improved internal communication and enhanced client relationships ● Efficiently led the merchandising team, which stocked and serviced all Pepsi vendors in Calgary and surrounding area ● Implemented new team initiatives which improved internal communication and enhanced client relationships