Experience

Vital Farms

• United States
• Food & Beverages
• 100 - 200 Employee

• Senior Analyst, Trade Management

  • Apr 2023 - Present



Cabot Creamery Cooperative

• United States
• Dairy Product Manufacturing
• 100 - 200 Employee

• Trade Promotion Manager

  • Dec 2019 - Apr 2023

  • Leveraged reporting and visualization tools, such as IRI Unify and Power BI, to optimize multi-million dollar trade budget• Regularly presented to senior department leads recommendations on price & promotional strategies• Generated pricing models for new product launches • Project manager on the implementation of trade promotion & optimization systems

• Market Research Analyst

  • May 2018 - Dec 2019

  • Collaborated with Demand Planning team to create forecasting models on top grossing products for national retail accounts• Created automated dashboards to track monthly sales trends matched to company KPIs• Directed concept studies leading to the development of new product lines and licensing partnerships• Managed +5,000-member research community recognized with Vision Critical’s Market Effectiveness award



VEIC

• United States
• Non-profit Organizations
• 200 - 300 Employee

• Consumer Insights Associate Manager

  • Mar 2018 - May 2018

  • Led annual benchmarking studies examining key brand performance metrics • Drafted long term road map to standardize consumer experience monitoring across all utilities

• Consumer Insights Associate

  • Jun 2015 - Mar 2018

  • Programmed and analyzed +50 studies using Qualtrics • Prepared primary source market viability studies for program management & engineering teams • Designed and executed survey project featured in published Home Performance with ENERGY STAR® white paper• Conducted multimodal lighting studies evaluating customer and retailer product knowledge and price sensitivity



KSV

• United States
• Advertising Services
• 1 - 100 Employee

• Research Strategy Intern

  • Sep 2014 - Nov 2014

• Client Group Intern

  • Jun 2014 - Aug 2014



University of Vermont

• United States
• Higher Education
• 700 & Above Employee

• Teacher's Assistant

  • Sep 2013 - Dec 2013



Sunward Solar

• United States
• Manufacturing

• Summer Intern

  • Jun 2013 - Aug 2013