Experience

The Water Valley Company

• United States
• Hospitality
• 1 - 100 Employee

• Director Of Marketing And Public Relations

  • Jan 2014 - Present

• Director of Marketing and Public Relations at The Water Valley Company

  • Jan 2014 - Oct 2021

• Director of Marketing and Public Relations

  • Dec 2013 - Oct 2021

  • As the Director of Marketing for the Water Valley Land Co., its metro districts, developments, golf courses and various holdings, I am responsible for managing the public relations and communication of the organization. • I develop and deliver press releases, handle public and internal communication and assist in managing and protecting the company’s brand and reputation. • I work directly and frequently with the CEO, CFO, COO, the Pelican Lakes golf professionals, and other senior leaders throughout the organization to provide communications counsel, and to create and implement communication and marketing strategies and plans. • I am responsible for building the brand both internally and externally. • I create and tailor communication and marketing strategies, tactics and tools that help create engagement, and a belief in the organization’s mission, values, vision and brand promise.



The UNC Mirror Newspaper

• United States
• Newspaper Publishing
• 1 - 100 Employee

• General Manager

  • Jul 2008 - Dec 2013

  • Adviser to the 40-plus students who are employed in varying capacities at The Mirror, a three-day-a-week newspaper that exclusively serves the University of Northern Colorado. • Oversee and train every department at the paper which includes editorial, advertising sales, graphic design, photography and video production, office management and route delivery. • Manage the The Mirror's day-to-day business.• Perform any maintenance on the off-campus building.• Initiate The Mirror's marketing on campus and through social media sites Facebook, Twitter, Instagram and YouTube.• Conduct weekly meetings with the staff to ensure they are delivering news to the UNC campus in a timely and entertaining manner.• Communicate with advertisers about their marketing and billing• Promote The Mirror at university galas and bazaars.



Windsor Beacon

• Senior Reporter

  • Jul 1998 - Jun 2008

  – Responsible for the majority of the writing, editing, photography and layout production of the award-winning weekly.• Write and produce the entire sports section along with create features, news stories and columns.• Shoot the majority of photographs published.• Assist in the improvement of layout production and design using QuarkXPress and Adobe Photoshop. – Responsible for the majority of the writing, editing, photography and layout production of the award-winning weekly.• Write and produce the entire sports section along with create features, news stories and columns.• Shoot the majority of photographs published.• Assist in the improvement of layout production and design using QuarkXPress and Adobe Photoshop.



Northern Light: The Complete History of University of Northern Colorado Football

• Co-author

  • Apr 1998 - Sep 1998

  – Co-authored 190-page paperback book focusing on the two-time Division II national champion UNC football program.• Researched and interviewed numerous sources for the eight chapter book.• Managed and edited entire copy and coordinated with layout and production.• Published in 1998, the book sold more than 800 copies in first eight months. – Co-authored 190-page paperback book focusing on the two-time Division II national champion UNC football program.• Researched and interviewed numerous sources for the eight chapter book.• Managed and edited entire copy and coordinated with layout and production.• Published in 1998, the book sold more than 800 copies in first eight months.