Experience

Aruze Gaming

• United States
• Gambling Facilities and Casinos
• 100 - 200 Employee

• Vice President of iGaming

  • May 2022 - Present



Kold Ventures

• United States
• Technology, Information and Internet

• Managing Director

  • 2017 - Present

  Consulting group focusing on digital products and services. Services cover a range of disciplines; including: Corporate Strategy & Business Development; Go to Market Strategy; Product Development; Integration of Brick and Mortar and Interactive Lines of Business as well as the full range of marketing and operational support of these disciplines. Partnered with the following companies: • ValueCentric – Pharmaceutical Industry • Sensu Music – Entertainment Industry • Chalkline Sports – Gaming Industry



GameCo LLC

• United States
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Head Of Digital

  • Jan 2021 - Jun 2022

  Responsible for providing strategic direction and guidance in the design, development, production, and marketing of Digital gaming products. GameCo Digital Product covers all product for deployment via digital networks including: Video Game Gambling; Sports Betting; Esports; and other emerging segments • Formulate and recommend content development and aggregation policies and programs that guide the organization in maintaining and improving its competitive position and the profitability of the Digital operation. • Act as an advocate for customer experience, both Digital casinos and players, in designing innovative video game gambling products. • Work with the CEO, Head of Business Development, and strategic partners in developing and executing a Digital product roadmap, to define and achieve commercial and other strategic targets • Collect and organize market intelligence and data to drive Digital product roadmap and decision-making process on development. • Conduct Digital Product playtesting, focus groups, and game nights to collect direct user feedback, from both casinos and players, and compile into actionable reports and recommendations



Questline Digital

• United States
• Software Development
• 1 - 100 Employee

• AVP of Product and Partnerships

  • Apr 2018 - 2021

  Questline is the leading content and communications company dedicated to the pursuit of engaging energy utility customers. We focus solely on energy consumers by providing content solutions that matter to them. Serving more than 480 energy utility clients in all 50 states, we deliver content that engages, educates and entertains. Questline is the leading content and communications company dedicated to the pursuit of engaging energy utility customers. We focus solely on energy consumers by providing content solutions that matter to them. Serving more than 480 energy utility clients in all 50 states, we deliver content that engages, educates and entertains.



Delaware North

• United States
• Hospitality
• 700 & Above Employee

• Vice President of Digital Product & Marketing

  • 2016 - 2017

  Led overall marketing strategy and strategic direction for online social and internet gaming products and their integration into the Delaware North enterprise with focus on product development, brand development and user acquisition. Directed overall marketing strategy and strategic direction for online products via Omni-Channel distribution: Facebook/Canvas, Native App, and Desktop. ► Created strategic relationships with large external brands/corporations to drive user acquisition. ► Defined and managed department KPIs, ROI, budget, PnL and loyalty & eCommerce program. ► Reshaped product roadmap, design, testing, and releases.



GAN

• United States
• Gambling Facilities and Casinos
• 200 - 300 Employee

• Vice President, Products & Services

  • Oct 2013 - Feb 2016

  Developed, shaped, and implemented the online gaming B2B product & eCommerce strategy and business processes in North America. Served as a key strategic account manager for ongoing commercial relationships to deliver ongoing success and growth of live sites working closely with the digital and brick and mortar marketing teams Key relationship manager with third party game content suppliers to the GAN platform. ► Defined company’s Social Gaming product roadmap and execution plan for the product strategy including shift from desktop centric to Omni-Channel oriented development and migration of Flash based games to HTML5 and native app games. ► Led migration of the GAN platform from Real Money Gaming to Social Gaming, prototyping and testing of real money on property gaming & iBeacon technology. ► Managed Business Development and customer acquisition to include RFP responses with the sales team through extensive industry and product knowledge; managed third-party integrations with game content providers and casino loyalty systems. ► Built and delivered a SaaS model around customer and marketing services. ► Designed, developed, tested, deployed, and delivered ongoing management of social casinos for 7 brick and mortar casino partners.



Aristocrat

• Australia
• Gambling Facilities and Casinos
• 700 & Above Employee

• Online Gaming Product Manager

  • 2010 - Jul 2013

  Aristocrat Technologies, Las Vegas, NV Aristocrat Technologies designs, manufactures, markets, and sells gaming machines, progressive systems, and casino management systems. Product Manager. August 2010 to Present • Defined and managed product launches including: positioning and market segmentation, messaging, pricing, required marketing communications/promotion, sales strategy, customer training and support. • Coordinated business cases, scopes, product planning, resource alignment, product status, launch plans, and field support with internal departments and customers to deliver the product roadmap. • Ensured product roadmap enforces and delivers the company’s business and product strategy, revenue expectations, and ensures a strong position in the competitive landscape. • Responsibly functioned as Product Owner for multiple development studios in a Scrum based Agile development structure. • Launched nCompass, a next generation player interface device for slot machines, in H2 2011. o nCompass combined hardware, software, and marketing components. o Over 5k units sold in H2 of 2011 that drove over $5 million in sales revenue. o nCompass sales helped Casino Systems division deliver as the only division in Aristocrat to exceed sales and profit projections in 2011. o Projected over $20 million in 2012 sales revenue. • Worked closely with Aristocrat’s online gaming technology platform partner to define, build, market, and sell nLive-a fully customer branded online casino. • Worked closely with sales to deliver on target; to launch a minimum of 8 nLive virtual casino implementations in 2012 starting in Q2. o nLive launched MyLiveOnlineCasino.com with Maryland Live! as a casino partner in April 2012. o 3 more nLive partners are in process and scheduled to launch mid-2012.



CG Technology

• United States
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Project Manager/Operations Manager

  • Sep 2008 - Aug 2010

  September 2008 - August 2010 ▪ Closely coordinated Operations with product development and engineering teams as well as with executive management and marketing teams. ▪ Facilitated the operations of all production IT systems including networking, gaming systems, operation support center, production control, information security, event monitoring, and disaster recovery. ▪ Managed the installation and overall product launch of Cantor Gaming suite of wireless gaming products at 4 casino locations. ▪ Ensured the implementation of total value ownership (TVO) or return on investment (ROI) model according to the corporate development planning. ▪ Supervised a team of Technical Operators with 5-10 members who serve as front line technical support for 24/7 operations. ▪ Anticipated and communicated all forecasting of budgets, resource allocation and burn rates, project statuses and more.



Small Business Owner

• Owner

  • Sep 2003 - Sep 2008

  Small Business Owner September 2003 - May 2007 Part Time May 2007 – September 2008 Full Time • Owned 3 small business franchised locations in Las Vegas. • Managed all construction, licensing, and store implementation. • Implemented the franchise business model in a brand new market. • Conducted extensive marketing activities. • Managed and monitored staffing levels and individual staff performance of approximately 30 employees. • Closely managed budgets, store sales/performance and store operations. • Conducted extensive employee training and career development with each employee.



JT4

• United States
• Defense and Space Manufacturing
• 700 & Above Employee

• Senior Implementation Analyst

  • Aug 2003 - May 2007

  Senior Implementation Analyst August 2003 – May 2007 Served as a Senior Analyst working on RADAR systems for JT3 on the Nevada Test and Training Range on a multinational Air Force program. Responsibilities included: • Determining data requirements to be used to maintain system health, system accuracy, and data delivery to Air Force test clients • Conducting Instrumentation Working Group meetings with military representatives of the foreign nations involved • Managing implementation and installation of the instrumentation solution by working closely with the system engineers, technicians, and software developers • Managed SDLC project scope closely with the Air Force via WBS and strict change control procedures and used MS Project for mapping project plans to deliverables.



American Management Systems (AMS)

• Project Manager

  • Jul 1998 - May 2003

  Senior Programmer – ATAS Program September 2001- May 2003 • Managed the team to develop a set of customized add-ins for ESRI’s ArcGIS8 using VB, C++ and ESRI’s ArcObjects in a .net architecture. • Created the system redesign and coding the application using VB, C++ Access, and ESRI’s MapObjects 2.1 in a .net architecture. • Developed new business and extensive contract proposal work. • Developed and maintained SDLC project management, and risk management plans; as well as task plans and project schedules. • Worked closely with the other project managers, the program manager, and client representatives as part of the ATAS Leadership Team. • Worked to grow AMS’ presence within the ATAS program. Recorded 100% growth in the first year. • Developed Java Data Access Objects and Value Objects for a web application developed using J2EE design principles with an Oracle backend. • Designed the Oracle database of this web-based Java system. Technical Lead - DICAT Project September 1999 - August 2001 Served as the Technical Lead on the DICAT Project, a Link Analysis and GIS Mapping software system. DICAT was developed in VB, C++ and SQL Server, using a three-tier, COM based client-server architecture. Business Analyst – IMPACT Project July 1998 –September 1999 Acted as the Business Analyst on the IMPACT Project, a Data Mining/Link Analysis software system. Conducted extensive Requirements Analysis phase of the project.