Experience

Empower Federal Credit Union

• Banking
• 200 - 300 Employee

• Business Development Officer

  • Dec 2012 - Present

  - Consulting existing and new select employee groups on the features and benefits of Empower Federal Credit Union and the advantage their employees have in being members. - Manage relationships of existing select employee groups to help thier employees know the benefits of Empower and how to take advantage of all of services provided - Custom tailor a Credit Union Benefit Program that enhances and adds value to a company's current employee benefit package, at no additional cost or effort to the company - Assist area businesses in establishing a direct deposit and payroll deduction system -Provide ongoing support services to member companiesto ensure a high level of employee awareness, understanding and participation in the Credit Union's Benefit Program - Serve as a dynamic ambassador to the community and constantly be involved to create awareness of how Empower Federal Credit Union can support the community. Show less



The Leader

• Newspaper Publishing
• 1 - 100 Employee

• Advertising Director

  • Jan 2010 - Dec 2012

  Promoted to Regional Advertising Director June 2012.Responsibilities: Department leader of both advertising sales and classified sales staffs. Responsible for financial planning for the organization, goal-setting, and reporting. Developed, implemented and trained sales staff (6 account representatives) on all new products. This included 8 special sections, 3 digital products and the afore mentioned combination (digital/print) packages.Outcomes: Achieved a 40% profit margin average income monthly for the publication. Consistent goal achiever in personal sales as well as team sales. Growth of digital sales from 2010 to 2011 up 70%. Developed successful combination packages of digital and print over $10,000.00 incremental/new revenue monthly. Note: As Regional Advertising Director I now oversee 4 properties including the Horseheads Shopper, The Bath Currier, The Penn Yan Chronicle, and The Leader. Show less

• Advertising Manager and Special Sections Coordinator

  • Aug 2009 - Jan 2010

  Maintained a sales territory while motivating and managing the team of sales executives. Special Sections Coordinator for 2 years. Responsible for oversight and development of new sections and growth of existing stand alone sections (2 to 3 Monthly). Outcomes: During time as special sections coordinator, sections grew by 5% - 9% average. Developed profitable sections that have become annual, as well as anniversary sections, such as St. Joseph's Hospital's 100th Anniversary section that finished with over $15,000.00 incremental revenue. Show less

• Advertising Sales Executive

  • Sep 2002 - Aug 2009

  Top sales person for 6 years. Worked a previously cold territory outside of circulation, which included Chemung County and all areas east including Pennsylvania to the South. Increased the monthly revenue for the territory from $12,000.00 to over $28,000.00, when promoted to Advertising Director. Grew Account base by over 7% each year. Reached sales goals for territory 84 out of 96 months in territory (17 months in a row at one point).



GateHouse Media

• United States
• Media Production
• 500 - 600 Employee

• Regional Advertising Director

  • Jan 2012 - Nov 2012

  -Strategic Consulting, on all matters of multimedia advertising and marketing, including business plan & sales strategy development. -Strong team leader and trainer for media sales -Expert at objection handling and return on investment in print and digital advertising -Focused on obtaining and beating goals Oversees advertising departments at four regional properties in Bath, PennYan, Horseheads and Corning. Strategic planning and budgeting, reputation management for properties and for businesses within the region. Manages and motivates staff at all properties to perform at their peak. Manages both digital and print media sales and creation.Serves as a dynamic ambassador to the community in every way. Show less



Yellowbook USA

• Advertising Sales Executive

  • Feb 2001 - Sep 2002

  Developed territories in both rural and metropolitan areas surrounding Binghamton, Ithaca and Elmira, NY. Consistent goal achiever for print advertising. Managed and met personal and corporate objectives, sales packages and promotions. Developed territories in both rural and metropolitan areas surrounding Binghamton, Ithaca and Elmira, NY. Consistent goal achiever for print advertising. Managed and met personal and corporate objectives, sales packages and promotions.



ML1, Inc and Transworld Roomates

• Sales and Operations Manager

  • Feb 1997 - Oct 2001

  Successfully ran the daily operations of one of the leading roommate and apartment services in the NYC metropolitan area. Served as the team leader, business manager for two businesses as well as the office manager for a third business housed within the same office space. Managed promotions, advertising, and legal issues for the company. Achieved and set consistent sales goals creating a very profitable business. Responsible for hiring and training new staff to join the teams for both businesses. Show less