Experience

The Media School - Indiana University

• United States
• Higher Education
• 1 - 100 Employee

• Adjunct Faculty

  • Aug 2022 - Present

  Adjunct Professor for A442, Senior level Brand Strategy & Media Management course. Adjunct Professor for A442, Senior level Brand Strategy & Media Management course.



Hirons

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Director

  • Aug 2019 - Present

  Effectively delivering our clients’ messages for over 40 years, Hirons’ roots lie in providing research-based, innovative and bold communications solutions that support our clients’ goals. Hirons’ strategy is to outthink, outwork and outperform while consistently exceeding our clients’ expectations. When working with Hirons, you become a wholly incorporated and engaged member of the team. We’re fully integrated, so there isn’t a communications service we can’t provide. We are consultants who can increase sales, boost visibility, inform the public, launch a product, protect your reputation, clean up a mess or help you grow, scale back, fit in or stand out. https://www.linkedin.com/company/hirons-&-company Show less



Miller Brooks, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director/Supervisor

  • Jun 2012 - May 2019

  Directed marketing, communications and brand campaigns for a diverse roster of national B2B clients. Initiated competitive marketplace discoveries to identify differentiating brand, service and product opportunities to leverage through focused campaigns. • Clients: Maytag Commercial Laundry, Delta Faucet Company, Festool Power Tools, Clark Dietrich Building Systems, Beckman Coulter Life Sciences, Leviton, Stanley Security Solutions, Ivy Tech Community College, Latham Fiberglass Pools, NanaWall, D.L. Couch. • Led a multi-disciplinary team of creative, media, public relations, digital development, and social media to promote relevant marketing tactics to meet client and agency goals. • Maximized ROI through metric analysis of leads generated, brand awareness and converted sales. • Authored, presented and negotiated proposals for retained client organic growth opportunities and agency new business RFP development. • Tactical development and oversight including print, digital, identity, website, social, product/brand video, collateral, lead nurturing, email, sales tools, launch kits, tradeshow displays, event management. Show less



Young & Laramore

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • Dec 1997 - Jun 2012

  Fostered the development and growth of key accounts for national B2C brands leading to 15+ year legacy partnerships. • Clients: Steak n Shake, Delta Faucet Company, Goodwill, eTapestry.com, YMCA, Riley Hospital Foundation. • Launched a major rebranding effort for Delta Faucet Company’s premium brand, Brizo. • Marketed the long-running Goodwill Guy TV campaign for Goodwill Industries of Central Indiana. Streamlined and grew syndication efforts from 16 to over 70 Goodwill markets across the U.S. and Canada within 5 years. • Successfully managed budgets with production companies and talent to develop over 25 TV commercials, brand and product videos. Show less