Experience

Vision Ventures - Optical Retailer and Distributor

• Head of Online Marketing

  • Aug 2022 - Present

  Bangkok, Bangkok City, Thailand



CREA

• France
• Construction
• 1 - 100 Employee

• Category Lead

  • Aug 2021 - Aug 2022

  - Manage ecommerce business for brands under fashion and sport categories on marketplace platforms; Lazada, Shopee and JD Central - Build strategy and joint business plan with the brands, advise clients on how to increase online sales through merchandising, promotion planning and onsite marketing activities - Work closely with key account managers, brand associates and cross-functional team on developing commercial and marketing plan, ensuring smooth day to day operations to meet brand’s… Show more - Manage ecommerce business for brands under fashion and sport categories on marketplace platforms; Lazada, Shopee and JD Central - Build strategy and joint business plan with the brands, advise clients on how to increase online sales through merchandising, promotion planning and onsite marketing activities - Work closely with key account managers, brand associates and cross-functional team on developing commercial and marketing plan, ensuring smooth day to day operations to meet brand’s performance KPIs across platforms Show less



Supara Group

• Thailand
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Director

  • Oct 2019 - Jul 2021

  Bangkok Metropolitan Area, Thailand - Led overall Omni channel digital marketing strategy for GQ Apparel. Helps on the marketing transformation to make GQ the fastest growing tech apparel in Thailand by leveraging performance marketing, social media, influencers and PR - Successfully introduced the GQWhite™ shirt and the GQMask™ to the market, which products have become the best-selling white shirt and the number one cloth mask in Thailand with more than 2 million pieces sold - Drove 10X online sales growth by coordinating… Show more - Led overall Omni channel digital marketing strategy for GQ Apparel. Helps on the marketing transformation to make GQ the fastest growing tech apparel in Thailand by leveraging performance marketing, social media, influencers and PR - Successfully introduced the GQWhite™ shirt and the GQMask™ to the market, which products have become the best-selling white shirt and the number one cloth mask in Thailand with more than 2 million pieces sold - Drove 10X online sales growth by coordinating with ecommerce team on launching new sale channels, with special and promotion campaigns, and live streaming sales for GQ’s store website and marketplaces - Successfully expanded the business with SchoolMaskPack™ ecommerce brand in the United States, bring in revenue more than 14 million dollars within 6 months Show less



aCommerce - Ecommerce Solutions for Southeast Asia

• Head of Regional Marketing Planning and Strategy

  • Aug 2018 - Sep 2019

  Thailand - Managed ecommerce marketing service for enterprise clients in FMCG, Fashion and Electronics industries, each operating in up to 4 countries in Southeast Asia - Standardized internal processes improving team efficacy for 30% for other high value-added activities. The processes include onboarding client, project management, billing and project revenue and cost estimation - Monitored P&L of group marketing accounts to identify upselling opportunity and optimize team efficiency. -… Show more - Managed ecommerce marketing service for enterprise clients in FMCG, Fashion and Electronics industries, each operating in up to 4 countries in Southeast Asia - Standardized internal processes improving team efficacy for 30% for other high value-added activities. The processes include onboarding client, project management, billing and project revenue and cost estimation - Monitored P&L of group marketing accounts to identify upselling opportunity and optimize team efficiency. - Provided support on marketing pitch to local and regional key account manager, project management office and business development teams - Developed marketing service cost matrix and incorporate into company commercial model to improve commercial proposal of local countries

• Marketing Planning and Strategy Manager

  • Oct 2017 - Jul 2018

  Thailand - Headed 10+ team members to plan and implement ecommerce marketing strategy including but not limited to social media, influencer, Adwords, SEO, email, SMS, retargeting to more than 30 local and international brands - Managed PnL of Thai marketing accounts and improved monthly team revenue at 5% comparing to previous year. Mentored team on planning, recommending, preparing and pitching digital marketing strategies and media plan to potential clients

• Associate Internet Marketing Manager

  • Oct 2016 - Sep 2017

  - Managed 4 billion baht transaction project for Thai leading airline company with 36 station branches, developed working process to support up to 60 monthly campaigns resulting in efficiency improvement - Consulted and grew client’s businesses in retail, beauty and airline industry by developing data-driven ecommerce online marketing strategies and media plans that meet business objectives

• Senior Internet Marketing Analyst - Project Manager

  • May 2015 - Sep 2016

  - Led 50-million-baht transaction ecommerce project for listed home shopping company in Thailand, managed and coordinated with team members including junior analyst, specialist and team lead, successfully achieved 20% month-on-month sales growth - Managed and operated the first ecommerce luxury brand project of international leading beauty company, delivered 4x sales growth after 1 year initial launch

• Internet Marketing Analyst

  • Jun 2014 - Apr 2015

  Thailand - Led 50-million-baht transaction ecommerce project for listed home shopping company in Thailand, managed and coordinated with 5 team members, successfully achieved 20% month-on-month sales growth - Executed Facebook and Instagram strategies for ecommerce clients, performed campaign optimization, managed campaign budget allocation and bid strategies to drive client’s business objectives; lead, orders and revenue



Flynow Group

• Marketing Executive

  • Dec 2012 - May 2014

  Thailand - Developed and executed marketing communications projects including digital marketing (Social Network, SMS, and email), PR and other sales and marketing advertisements and activities



KPMG Thailand

• Thailand
• Financial Services
• 700 & Above Employee

• Audit Assistant

  • Jul 2011 - Nov 2012

  - Carried out audit processes for trading companies across different consumer products industries including food and beverages businesses, chemical businesses, consumer electronic businesses and auto parts businesses - Managed 7.2-billion-baht transaction project for Thai leading beverage company with 11 company branches, coordinated and allocated work modules to 15 team members including junior assistants, assistants and senior assistants