Experience

precisioneffect

• United States
• Advertising Services
• 100 - 200 Employee

• SVP Brand Strategy, Planning

  • Oct 2009 - Present

  Owns strategic planning for all agency accounts and leads as an executive manager for both the West and East coast offices. Ensures strategic integrity throughout the creative process. Conducts and analyzes physician, patient, and C-suite-targeted research and key market dynamics to develop clear communication strategies for major healthcare firms. CLIENT BRANDS: Abbott, Amgen, Auxillium, Bausch & Lomb, CardioDx, Conceptus, Edwards Lifesciences, Exact Sciences, Focus Diagnostics, Genomic Health, Intuitive Surgical, Life Technologies, Myriad Genetics, Spectrum Pharmaceuticals, Zimmer Dental, etc. Show less



IW Group

• United States
• IT Services and IT Consulting

• Sr. Strategic Planner

  • Jan 2007 - Oct 2009

  Built stronger foundations within agency’s top accounts. Consistently delivered market insights to inspire award winning creative, and business insights to spur organizational change. CLIENT BRANDS: Blue Cross Blue Shield, Farmers Insurance, FedEx, McDonalds, Sprint, US Census 2010, Walmart Built stronger foundations within agency’s top accounts. Consistently delivered market insights to inspire award winning creative, and business insights to spur organizational change. CLIENT BRANDS: Blue Cross Blue Shield, Farmers Insurance, FedEx, McDonalds, Sprint, US Census 2010, Walmart



IBCA

• Australia
• Business Consulting and Services

• Business Consultant

  • Jan 2006 - Jan 2007

  Developed programs to strengthen and prepare high level staff members of Korea’s top corporations for global business challenges. Managed and executed new programs to completion. Chose to work for a predetermined one year period while preparing for move to the US. CLIENT BRANDS: Hyosung, Shinyoung21, SPACE Magazine Developed programs to strengthen and prepare high level staff members of Korea’s top corporations for global business challenges. Managed and executed new programs to completion. Chose to work for a predetermined one year period while preparing for move to the US. CLIENT BRANDS: Hyosung, Shinyoung21, SPACE Magazine



McCann Worldgroup Korea

• Senior Account Planner

  • 2003 - 2006

  Provided strategic direction and oversaw implementation of campaigns for agency’s star accounts. Established as an invaluable point-man for regional and international communications and integral in numerous new business wins. CLIENT BRANDS: ACE insurance, BMW, Beverage Partners Worldwide, Coca Cola, Daedong Construction, Intel, Johnson & Johnson Vision Care, Marriott International, Microsoft, 005 Provided strategic direction and oversaw implementation of campaigns for agency’s star accounts. Established as an invaluable point-man for regional and international communications and integral in numerous new business wins. CLIENT BRANDS: ACE insurance, BMW, Beverage Partners Worldwide, Coca Cola, Daedong Construction, Intel, Johnson & Johnson Vision Care, Marriott International, Microsoft, 005



Arirang TV

• South Korea
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• News Reporter/ TV MC

  • 2001 - 2006

  Chosen from a final candidate pool with 500:1 odds to work as a TV news reporter before being promoted to sports anchor. Scouted as the MC for a weekly entertainment news program which led to freelance opportunities in radio and as a presenter at events. Chosen from a final candidate pool with 500:1 odds to work as a TV news reporter before being promoted to sports anchor. Scouted as the MC for a weekly entertainment news program which led to freelance opportunities in radio and as a presenter at events.