Experience

Branapps Entertainment Pvt Ltd

• India
• Entertainment Providers
• 1 - 100 Employee

• Media Manager

  • Oct 2019 - Present

  Mumbai Area, India - In charge of Media Planning & Buying - In-film or Co-branded Alliances with Movies & Web-series - ATL Media Spends - Celebrity Endorsements



Rajani Food Services & Hospitality Pvt Ltd.

• India
• Food and Beverage Services
• 1 - 100 Employee

• Digital Media Lead

  • Jan 2018 - Sep 2019

  Mumbai Area, India Leading the Digital Marketing for Two Food Chains - Francesco's Pizzeria and Mandala.



HW Wellness (True Elements)

• Marketing Lead - Digital

  • Feb 2016 - Aug 2017

  Mumbai Area, India Joined the organization as E-Commerce Executive, was promoted to Marketing Analyst in August 2016. Was promoted again as Digital Marketing Lead in June 2017. Created an inbound and outbound digital marketing strategy to increase brand awareness. Managed a team of 2 individuals and 2 freelancers. Initiated and managed external and internal partnerships. Redesigned the website along with the team and was responsible for traffic acquisition activities to drive DTC business. Budget… Show more Joined the organization as E-Commerce Executive, was promoted to Marketing Analyst in August 2016. Was promoted again as Digital Marketing Lead in June 2017. Created an inbound and outbound digital marketing strategy to increase brand awareness. Managed a team of 2 individuals and 2 freelancers. Initiated and managed external and internal partnerships. Redesigned the website along with the team and was responsible for traffic acquisition activities to drive DTC business. Budget planning and ROI assessment for all marketing activities for attaining online sales goals. Conceptualized and executed multi-channel campaigns across the website, email, and social platforms for lead generation, acquisition, and engagement, ensuring standard brand communication across all platforms. Launched a brand extension ‘Harippa’ and initiated influencer marketing through food and recipe bloggers. Involved in development of brand guidelines and its implementation across verticals of the business. Understanding consumer insights and demand, researching and taking valuable actions. Analyzing data to measure product performance on Amazon India to ensure quality and thereby push sales. Show less



Fgali.com

• Marketing Executive

  • Jul 2016 - Jan 2017

  Mumbai Area, India Activation and management of social media channels for the brand. Conceptualization and implemented several social media and email campaigns for consumer engagement & repeat purchase. Expansion of retail presence through listing on footwear retail chains. Kiosks and Exhibitions management for the brand for events like Comic-Con. Organized a 10-day fashion bloggers campaign where in Mumbai’s popular bloggers promoted the brand. Part of core committee for organizing a fashion show… Show more Activation and management of social media channels for the brand. Conceptualization and implemented several social media and email campaigns for consumer engagement & repeat purchase. Expansion of retail presence through listing on footwear retail chains. Kiosks and Exhibitions management for the brand for events like Comic-Con. Organized a 10-day fashion bloggers campaign where in Mumbai’s popular bloggers promoted the brand. Part of core committee for organizing a fashion show with Bollywood celebrities to launch designer footwear. Handing e-commerce operations for the brand along with the team. Show less