Kunika Goyal

Vice President at EQUINOX, The E - Cell of NMIMS Bengaluru
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Location
Bengaluru, IN

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Experience

    • Higher Education
    • 1 - 100 Employee
    • Vice President
      • Mar 2023 - Present

      Bengaluru, Karnataka, India

    • Member
      • Jun 2022 - Mar 2023

      Bengaluru, Karnataka, India I worked as a member of the entrepreneurship club of Narsee Monjee Institue of Management Studies where we worked as a team to create a spirit of entrepreneurship in the college and had guest lectures which inspired the crowd.

    • United States
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Marketing Strategy Intern
      • Sep 2023 - Oct 2023

      India • Calculated a market size of $ 500 million for a new extension of bakery product, which helped the department in establishing that there is a potential for a new category launch. • Created market understanding category, the attractiveness of the space, existing competitors, etc. • Gathered and analyzed data to calculate the market size of a new product.

    • Food and Beverage Services
    • 500 - 600 Employee
    • Marketing summer Intern
      • Apr 2023 - Jun 2023

      Bangalore • Identified the target audience and studied their preferences, behaviour, and demographics through extensive market research and data analysis. • Evaluated e-commerce data to locate 50 least performing areas in Bangalore using Google Maps for target marketing. • Developed a comprehensive digital marketing strategy, including SEO optimization, social media campaigns, and content marketing, to increase brand visibility and engagement with the target audience. • Analyzed user behaviour… Show more • Identified the target audience and studied their preferences, behaviour, and demographics through extensive market research and data analysis. • Evaluated e-commerce data to locate 50 least performing areas in Bangalore using Google Maps for target marketing. • Developed a comprehensive digital marketing strategy, including SEO optimization, social media campaigns, and content marketing, to increase brand visibility and engagement with the target audience. • Analyzed user behaviour, and campaign performance using data analytics tools to provide insights for improving marketing efforts and increasing conversions. Show less

    • India
    • Non-profit Organizations
    • 1 - 100 Employee
    • Social Media Marketing Intern
      • Feb 2023 - Feb 2023

      Bengaluru, Karnataka, India • Increase the reach of the social media platforms by 57%,by increasing engagement. • Created content for platforms like Youtube, Instagram and Facebook. • Collaborated with youth centres, colleges and worked on public relations content.

    • India
    • Financial Services
    • 300 - 400 Employee
    • Audit Associate
      • Nov 2020 - Jul 2021

      Gurugram, Haryana, India Prepared equity work papers wherein I agreed the SOCIE movement for the year with the support as well as agreed to the information provided by the management from the company's house. For the financial reports, I performed various checks on the reports provided by the management calculations, internal consistency, PY, and facts check. Audited accounts of Ireland-based Aircraft leasing companies having 200+ subsidiaries.

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Founding Member
      • May 2018 - Nov 2019

      New Delhi, Delhi It is a delhi based startup producing health related products..I worked as a marketing intern promoting the products on various sites and fests

Education

  • SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
    Master of Business Administration - MBA
    2022 - 2024
  • Global Association of Risk Professionals (GARP)
    frm, Finance, General
    2019 - 2020
  • Kirori Mal College, University of Delhi
    Bachelor of Commerce - BCom, Creative Writing
    2017 - 2020

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