Experience

케어링

• South Korea
• Hospitals and Health Care
• 1 - 100 Employee

• 프로덕트팀 PO

  • Jan 2022 - Present

  ERP Project for operation optimization; increasing efficiency per person in customer management from 30 to 110- Resolved operation problems by develop operation process roadmap- Product ownership responsible for setting up the strategy, understanding customer needs, defining and prioritizing the roadmap, and delivering the product to marketPlan Automation program to reduce unefficiency- Analyzed problems related to operation bottleneck- Calculated possibility, resources to set the project- Built MVP and verified hypotheses about improvement Show less

• 전략팀 팀장(Founding member)

  • Jul 2019 - Jan 2022

  Launched Family elder care service in Caring; achieved KRW 2 billion in sales in 2020, KRW 11 billion in 2021, KRW 34 billion in 2022- Find target segment (Family member who cares elderly in house and desires to get additional benefits by welfare policy)- Establish solutions to resolve target segment's problem by setting high levels of salary- Set financial projectionResponsible for marketing strategies on target segment and launching Youtube branded contents; acquired 4+ million views and 3,000+ contracts through 19 contents- Analyzed marketing funnels to set problems- Planned for content concepts by customer indicators- Launched contents to operate content strategyDevelop monthly cooperative purchasing model for internal customer- Analyzed customer needs about products for elderly care- Procured vendors to supply products at lowest price in market Show less