Experience

Construct Digital

• Singapore
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Director - Head of Client Management

  • 2020 - Present

  • Managing growth and evolution of multiple client relationships of several million dollars in annual net revenue • Leading complex multi-dimensional client engagements that combine media and creative services, data management, consulting, and large technology deployments• Deep understanding of project management processes, methodologies, user experience design and integrated marketing with a focus on digital products & platforms• A demonstrative understanding of integrated MarTech platforms with expertise in AdTech stacks• Managing all commercial aspects of the client relationship including contracts, pricing, profitability, internal revenue and profit forecasting. Planning and forecasting revenue growth to achieve net revenue and margin targets.

• Director - Client Services

  • 2018 - 2020



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Regional Client Director

  • 2016 - 2018

  • Digital leader at Edelman APACMEA - responsible for creative, technology, data strategy, media and analytics. • Owned critical relationships with Edelman's key clients including Barilla, Norton/Symantec and Unilever.• Generated a new revenue stream for Edelman by designing and prototyping a MarTech product.• Grew P&L by 40% YoY and expanded the digital team size to 18+ in under two years.• APAC regional experience: Australia, Japan, Singapore, Korea, Hong Kong, Malaysia, Vietnam, India, Indonesia, Philippines, China & Taiwan.



GroupM

• United States
• Advertising Services
• 700 & Above Employee

• Regional Digital Director

  • 2014 - 2016

  • Digital leader at MEC Singapore.• Responsible for data-driven marketing and rolling out our programmatic solution across Singtel, Citibank, and Singapore Airlines.• Grew P&L over 30% by increasing share of digital and programmatic vs traditional media spends across all key client accounts.• Southeast Asia regional experience: Singapore, Indonesia, Philippines, Thailand. • Digital leader at MEC Singapore.• Responsible for data-driven marketing and rolling out our programmatic solution across Singtel, Citibank, and Singapore Airlines.• Grew P&L over 30% by increasing share of digital and programmatic vs traditional media spends across all key client accounts.• Southeast Asia regional experience: Singapore, Indonesia, Philippines, Thailand.



Digitas APAC

• Singapore
• Advertising Services
• 1 - 100 Employee

• Client Services Director

  • 2012 - 2014

  • Transformed Digitas’s largest retained account in Asia by assembling a team of 14 and establishing a digital centre-of-excellence.• Grew P&L by over 50% by rolling out a new line-of-business for delivering digital experiences through an omnichannel framework. • Exceeded client’s KPI by growing the brand’s market valuation by more than 50% over 12 months. • Transformed Digitas’s largest retained account in Asia by assembling a team of 14 and establishing a digital centre-of-excellence.• Grew P&L by over 50% by rolling out a new line-of-business for delivering digital experiences through an omnichannel framework. • Exceeded client’s KPI by growing the brand’s market valuation by more than 50% over 12 months.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Client Services Director

  • 2011 - 2012

  • Grew Vodafone into Ogilvy's largest account in South Asia by developing award-winning, integrated digital experiences, and regionalized & implemented a global brand revamp.• Led Ogilvy’s social media team in transforming ‘Vodafone Zoozoos’ into one of the largest and most engaged Facebook communities in the world (2013).• Increased revenue by over 35% by expanding our offering to include new digital capabilities whilst line managing a team of seven. • Grew Vodafone into Ogilvy's largest account in South Asia by developing award-winning, integrated digital experiences, and regionalized & implemented a global brand revamp.• Led Ogilvy’s social media team in transforming ‘Vodafone Zoozoos’ into one of the largest and most engaged Facebook communities in the world (2013).• Increased revenue by over 35% by expanding our offering to include new digital capabilities whilst line managing a team of seven.



EY

• Entertainment Providers
• 1 - 100 Employee

• Senior Consultant (Marketing Technology)

  • 2010 - 2011

  • Built new capabilities for digital marketing & technology consulting within the Marketing & Advertising Risk Services (MARS) team. Trained and mentored traditional marketing and media consultants on integrated digital strategy and performance marketing.• Increased revenue by 25% by introducing new services including digital strategy and martech consulting targeted at brand marketers. • Built new capabilities for digital marketing & technology consulting within the Marketing & Advertising Risk Services (MARS) team. Trained and mentored traditional marketing and media consultants on integrated digital strategy and performance marketing.• Increased revenue by 25% by introducing new services including digital strategy and martech consulting targeted at brand marketers.



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Digital Account Director

  • 2008 - 2010

  • Developed integrated digital experiences including responsive websites, social media channels and iPad/mobile apps & games for brands including J&J, FedEx, GSK, Godrej and Bloomberg.• Contracted p • Developed integrated digital experiences including responsive websites, social media channels and iPad/mobile apps & games for brands including J&J, FedEx, GSK, Godrej and Bloomberg.• Contracted p