Experience

Visual Communication Services

• India
• Advertising Services
• 1 - 100 Employee

• Director

  • Apr 2017 - Present

  Visual Communication Services is all about impact. Let's Talk Impact Let’s move away from creative briefs and mundane answers. Let’s shake things up. Let’s change the status quo. Let’s see things from a different perspective. Let’s give you answers that change the way you think about marketing. Let’s talk impact. VCS Studio works with a wide variety of government and private sector clients serving both media and creative solutions. Our current roster includes Honda 2 Wheelers, Dr. Lal Path Labs, Heidelberg Cement (Zuari Cements), Health & Family Welfare Services Karnataka & Puducherrry, BESCOM, etc. Our focus areas - Digital Strategy Social Media Strategy Media buying & In-Cinema Communication Strategy, CRM & Creative Public Health Communication Sales Strategy & Implementation Sales Training & SFE Show less



DaVita India

• India
• Hospitals and Health Care
• 1 - 100 Employee

• Director Marketing Communications

  • Apr 2012 - Apr 2017

  Primarily responsible for building the DaVita brand in India and to deliver both business and brand related results. DaVita is a $10b Fortune 400 renal care company and one of the largest players in the world. The goal was to develop strategies for both consumer side marketing among Chronic Kidney Disease target group and trade doctors side to Nephrologists across India & Malaysia (Brand).• Created sales enablement campaigns in conjunction with Partner Engagement team and ensured results within overall target• Directly contributed to revenue via Web & Lead Generation activities and indirectly contributed to across different regions across India via both consumer and trade (Partner Engagement) channels• Setup, ideation and execution of SEO, PPC, Adwords and digital strategy (including social media and PR) to target high-income and affluent patient population across Tier I metros across India. Web has proved to be the lowest cost-per-acquisition of all marketing channels• Adoption of a tablet enabled device for detailing – improved quality of interactions with key opinion leaders, delivered higher metrics across the board• Worked with key stakeholders in Malaysia to develop a brand and communication plan with specific objectives and rolling out of branding across Malaysia• Setup a team of co-ordinators, visualizers and content experts to deliver high-class communication deliverables• Additional responsibility of Wisdom – ‘culture building and internal communication’ department for the entire APAC region. Successfully launched the Wisdom initiatives at Pinnacle 2015 in Bangalore, India attended by key APAC and US leadership teams• Roll-out of ‘Kidney Aware’, a comprehensive kidney disease patient education programme among 100 top KOLs across the country – establishing a unique sub-brand of sorts Show less

• Marketing & Communications Manager

  • Jun 2011 - May 2012

  • Created a central marketing, communication and branding team to visualize a unique identity for the Indian market and execute ATL, BTL, hospital branding roll-out across 8 cities • Developed a detailed marketing plan keeping in mind strategic imperatives and marketing budget within specified parameters• CRM In-charge: Set up, integration and day-to-day management of an in-house, multi-lingual call centre. The call centre acts as a unique brand and sales tool. Other CRM responsibilities include patient feedback and complaint management.• Vendor and partner management with a wide variety of PR, website, printing agencies• Liaise with DaVita Marcom in the US and integrate brand for the Asia Pacific region (Malaysia)• Identification and closure of analytical tools for sales team for greater efficiencies and to minimize leakages in the system –Zoho CRM. Have a working knowledge of building modules and deploying Zoho across the org.• Tie-ups with over 50 hospitals, primary care centers, online health portals as exclusive nephrology partner • Awarded the annual DaVita NephroLife Star Award for 2012 for Service Excellence Show less



FREETHINKERS (INDIA)

• Advertising Services

• Creative Lead

  • Mar 2010 - Jun 2011

  Was brought in to build the creative team, imbibe a creative vision and to expand the client base. The primary goal was to map each creative teammates’ key strengths and drive for higher quality of work and to ensure that the team worked as one unit. Clients included Samyakk, Logica, Booster Juice, Wipro Corporate, Taj Vivanta Bangalore, Bethany High School • Expanded a team of two to nine creatives including mentorship and quality reviews • Expanded the of scope of work with existing clients including a successful shoot for leading apparel brand • Clients pitched for and won included IT, FMCG and Education clients Show less


Scion Advertising
• India
• Sr Copywriter

  • Jan 2009 - Mar 2010


Percept H

• India
• Advertising Services
• 1 - 100 Employee

• Sr. Copywriter

  • May 2007 - Jan 2009

  As the sole copywriter for the Bangalore branch, I had to expand my creative output to ensure quality work reaches the client well within deadlines. Brands handled and pitched for include Future Group Brands - Central, Pantaloons, Brand Factory, Toyota Fortuner, Q&Q Watches, Saint Gobain Abrasives, Grindwell Norton, Bhuwalka Jewellers, Karnataka Tourism Golden Chariot, Mysore Sandal Gold • Won Best Copywriter & Art Director (Gold) at Eureka – Percept internal awards for 2007/2008 across all group companies in India & Middle East • Worked on a number of successful national pitches along with multi-regional teams from the Head Office Show less


Origami
• United States
• Software Development
• Copywriter

  • 2005 - 2007