Senior Product Analyst

• Dec 2022 - Present

Senior Analyst (Product / SEO)

• Jun 2021 - Dec 2022

Role: --> Be a strategic and technical leader for GoodRx Health Editorial & SEO team to set up a robust, scalable analytical foundation providing insights & supporting marketing content & SEO strategy to drive traffic growth. --> Partner with cross-functional leaders in areas such as Product, Marketing, Design, and User Research, to identify new opportunities across our web and run product improvement experimentation (A/B analysis). --> Execute projects to design and develop data products to monitor traffic, changes in user behavior & browsing activity, and understanding coupon usage as the result of SEO. --> Understand impact & share insights of all SEO-related changes (internal & external) and empower teams with the data needed to make strategy.Top Marquee Analytics Projects:--> Developed OKR for Health team which directly tied to Company’s goals, planned OKR targets & performance reporting for stakeholders, shared new ideas & recommendations for A/B test to reach set goals, thus driving users to view product pricing page conversion.--> Conducted content performance analysis and shared key learnings that enabled Editorial team to prioritize content topics, driving increase in traffic (users) and growth claims.--> Identified top drugs with high potential SEO improvements with additional revenue opportunity--> Led monthly performance reviews with the Product, Editorial & SEO leadership team (50+) facilitating discussion on strategic initiatives.

Senior Consultant

• Mar 2018 - Sep 2022

Client: Technology Giant, Redwood, CARole: Senior Consultant, Visualization Consultant (Data Studio, Tableau), Project Manager (lead 8 member team), Google Tools (Google Analytics, Tag Manager, Google Cloud Platform, BigQuery, Plx Reporting, Gamma EDA)Provide analytics & data support to 3 core marketing channels product managers to inform product strategies and build roadmaps to drive business growth- Designed end-to-end framework & built multiple key solutions such Email Campaigns Performance, Marketing Website Funnel Analysis, Keyword Research Analysis, Channels Performance Insights (Organic, Paid etc.) and provide marketing team with summary of key insights and recommendations every week/quarter- Set up end to end experimentation involves hypothesis formulation, coordination with eng./cross-functional teams, run power analysis and share result to improve product site engagement & email campaigns conversions- Forecast/Predict quarterly & yearly revenue goals for multiple marketing channels to support & plan budget allocations

Analytics Consultant

• Dec 2015 - Jan 2018

Client: Health Insurance Provider, Chicago, ILRole: Analytics Consultant (lead 2 team member), Tableau Developer (SME & Trainer), Visualization Consultant, Database Expert (Teradata)Support in-house analytics senior executive goals to build common solutions for organization needs and drive revenue growth by reducing ER visits and identify claims anomalies - Designed and developed Executive dashboard across various platforms targeted for C-Suite consumption for continuous monitoring of business performance metrics to facilitate rewards-driven performance culture across the organization with consistent metrics definition and their calculation methodologies- Understand claims process, share possible hypotheses for anomalies and conduct data exploration to identify anomaly magnitude of impact and built solutions to monitor anomalies across various providers, cities, network & insurance plans - Supported team to build a model to predict asthma/diabetes patients who are likely to make an avoidable ER visits in near future & recommend possible intervention for different category of patients

Senior Data Analyst

• Jul 2012 - Oct 2015

Client: CPG Giant, Cincinnati, OHRole: Senior Data Analyst, Visualization Consultant, Database Expert (Nielsen, Advisor, Answers)Summary - Closely work with global strategic analytics team to focus on delivering key insights & recommendations for market & category business unit through development of standard category landscape & pricing solutions- Created scalable interactive Spotfire dashboard for Strategic Revenue team for country category (100+) health check using key important business metrics such as Macro Economics, Share and Price, Promotional and Mix Analysis- Constructed efficient tool which used correlation method to enable pricing decisions and identify key benchmark/Competitor against product, recommend the right price range for a product and gather insights to maximize or stabilize volume share in a market

Data Analyst

• Dec 2009 - Jun 2012

Client: CPG Giant, Cincinnati, OHRole: Data Analyst, Spotfire Developer, DB Expert (Nielsen)- Extract data from different database and plug it to a standard report containing different factors like Distribution, Pricing, Shelving, Merchandising to know which products are winners and which are loser in that category- Design a dashboard to help client give 360degree view of key business drivers for effective promotion and market growth of Europe for Pet Care Category.- Work with regional leader to design a solution identifying top performing SKU’s for different channels\​retailers. Promote those top performing SKU’s in profit areas and call off from areas where they are suffering loss.