Experience

Milieu Brand Method Pvt Ltd

• India
• Advertising Services
• 1 - 100 Employee

• Director

  • Oct 2017 - Present

  Leading the line for Zappar in India. Zappar makes Augmented, Virtual and Mixed Reality experiences for some of the world’s biggest brands, having led the way for over 6 years. Zappar puts a smile on your consumer's face, building loyalty & repeat purchase. Zappar has conceptualised, created & delivered some of the most successful brand led Augmented Reality campaigns across the globe both in product sales & engagement through everyone's favourite device, their Mobile Phone. Zappar's scalable solution has been successfuly deployed for global brands in Retail, Sports, Licensing, Entertainment, Advertising, Packaging, Broadcast, Education & Events. Some of the brands that Zappar has delivered for includes Carrefour, Walmart, Coca-Cola, Disney, Warner Bros., Sony Pictures, Sony Music, Nickelodeon, Rovio, ASDA, Hasbro, Mothercare, Manchester City, Sacramento Kings, San Francisco 49ers, FOX, BBC among many others. We understand the importance of quality of end user experience and therefore, all Augment/virtual and Mixed reality experiences for the Indian market are conceptualised (if you will like) & created by Zappar’s award winning AR Ninja's in the UK, serving the best that's possible. We look forward to put a smile on your customers face. Show less



Gaames Merchandise Pvt Ltd

• Spectator Sports
• 1 - 100 Employee

• Head - Licensing and Merchandising

  • Mar 2015 - May 2017

  As the head of the Licensing and Merchandising vertical of Gaames Unlimited, I am required to deliver end to end Licensing and Merchandising solution to our partners. Gaames, currently runs the licensing and merchandising program for the International Cricket Council (Indian sub-continent, UAE and North America), teams in the Indian Premier League and the Indian Sports League. As the head of the Licensing and Merchandising vertical of Gaames Unlimited, I am required to deliver end to end Licensing and Merchandising solution to our partners. Gaames, currently runs the licensing and merchandising program for the International Cricket Council (Indian sub-continent, UAE and North America), teams in the Indian Premier League and the Indian Sports League.



FairPlay Management Pvt Ltd

• Spectator Sports
• 1 - 100 Employee

• General Manager

  • Aug 2012 - Nov 2014

  FairPlay is among the fastest growing Sports Agencies in India. With an obsessive emphasis on Inclusive Sport Development, FairPlay works with Indian Cricketers, Elite Motorsport Athletes, Olympic Shooters, Academies, Events and Athletes in Need.FairPlay also provides strategic advise on Sports Law in India and advises clients on their rights and liabilities while engaging with the sports business in India.Our network of partners and allied agencies, spans across India, Sri Lanka, United Kingdom, United States and Australia. Show less

• Manager

  • Jan 2012 - Aug 2012

• Assistant Manager

  • Oct 2011 - Dec 2011



IMG Reliance

• Mumbai

• Interned for a Stadium Survey Project

  • Jul 2011 - Aug 2011

  The project required a survey of the D.Y. Patil Stadium and Brabourne Stadium: • Surveyed the stadium on the standard parameters given by Reliance IMG • Added the FIFA stadium requirements to the parameters which would help compare the existing facilities at the D.Y. Patil Stadium and the Brabourne Stadium to the FIFA standards. Learning: • Understanding of FIFA's international stadium requirements and the existing facilities at India's top 2 stadiums. The project required a survey of the D.Y. Patil Stadium and Brabourne Stadium: • Surveyed the stadium on the standard parameters given by Reliance IMG • Added the FIFA stadium requirements to the parameters which would help compare the existing facilities at the D.Y. Patil Stadium and the Brabourne Stadium to the FIFA standards. Learning: • Understanding of FIFA's international stadium requirements and the existing facilities at India's top 2 stadiums.



Neo Sports Broadcast Pvt. Ltd.

• India
• Spectator Sports
• 1 - 100 Employee

• Intern

  • Dec 2010 - Feb 2011

  • Script packages for Cricket Central, Sports Zone and Dial C. • Cover press conferences and produce the content in the lead up to the Cricket World Cup 2011. • Produce highlights for international and domestic cricket matches. • Script packages for Cricket Central, Sports Zone and Dial C. • Cover press conferences and produce the content in the lead up to the Cricket World Cup 2011. • Produce highlights for international and domestic cricket matches.



Avant Garde

• Guwahati Area, India

• Owner

  • Aug 2008 - Jul 2010

  Avant Garde was created to provide luxurious wallpapers, blinds & 3M products in North East India. Key Functions: • Organize promotional activities and plan the utilization of the funds and resources available to optimum use. • Analyzed & identified areas of improvement for increasing sales & business growth through market analysis. • Forge tie-ups with direct importers of wallpapers to achieve fastest possible service and cut costs to beat competition without compromising on the premium nature of the products and margins. • Identify and develop new streams for revenue growth and maintain strong relationships with customers to achieve repeat/ referral business. • Conduct brief market analysis, competitive analysis and profitability study to achieve market share metrics. • Introduced Existing Services to unexplored market after conducting exhaustive Market Survey and Research. • Interact with architects/interior decorators to exhibit the new products and negotiate the deals. Achievements: • The business broke even in the first month. • Expanded business from hometown Guwahati, Assam to other states like Meghalaya and Nagaland. • Innovatively introduced warranty in wallpapers for the first time in the region for customer satisfaction. • Appreciated for servicing orders within 2 days while competitors were taking 2 weeks to process the orders. • Bagged the process requirements for the top architects and interior decorators in Assam and Meghalaya, including others. • Bagged corporate bulk orders for biggest corporations in the region like North East Development Federation of India, Adhunik Cement etc. Show less



Fidelity Investments

• United States
• Financial Services
• 700 & Above Employee

• Associate Software Engineer

  • Jul 2006 - Jul 2008

  • Worked on Customer Warehouse Environment project that help clients to analyze &target retail business opportunities. • Liaison with business analysts & onsite teams to capture requirements for enhancing the application functionality. • Monitor, Analyze and streamline the production & business issues to provide optimal solutions for the business needs. • Point of Contact for different groups for the Process Improvements and Issue Resolution. • Draft and execute Project Plans, prioritize different tasks and assist Onsite team in various Development/support tasks. • Shape & structure training modules to impart required skills to 5 new joiners as per the project specifications • Communicate with the vendor to resolve all deployment related issues in a timely manner. • Convene meetings with key stakeholders to identify potential bottlenecks and propose solutions to resolve those. Achievements: • ‘You have earned it’ award for outstanding performance in the STAR (Shaping Talent to Achieve Results) training program among new inductees of 2006 batch. • Recipient of ‘Fun At Work’ award (given to 2 people out of over 1000 employees) at All Hands (semi annual, leaders and company meet at Fidelity) for the year 2007. • ‘You have earned it’ (given to 10 people out of over 2000 employees) award for actively participating and coordinating activities in the Family Day event held in 2007. Show less