Kunal Patnaik
Assistant Professor in Marketing in charge of Training and Placements. at Institute of Management & Information Science, Bhubaneswar- Claim this Profile
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Bio
Anant Agarwal
A very dear freind with in depth knowledge of beverages industry. Definately a doer.
Avik Roy
Kunal , a dear friend of mine, also is a very diligent and a person who likes taking up responsibilities and makes it sure that he ends it in a manner to achieve the most positive outcome. Its said that 'God is in details' and he makes it sure that every detail is achieved in a job. As a person he is highly social and leaves a pleasant feeling with every one whom he meets.
Anant Agarwal
A very dear freind with in depth knowledge of beverages industry. Definately a doer.
Avik Roy
Kunal , a dear friend of mine, also is a very diligent and a person who likes taking up responsibilities and makes it sure that he ends it in a manner to achieve the most positive outcome. Its said that 'God is in details' and he makes it sure that every detail is achieved in a job. As a person he is highly social and leaves a pleasant feeling with every one whom he meets.
Anant Agarwal
A very dear freind with in depth knowledge of beverages industry. Definately a doer.
Avik Roy
Kunal , a dear friend of mine, also is a very diligent and a person who likes taking up responsibilities and makes it sure that he ends it in a manner to achieve the most positive outcome. Its said that 'God is in details' and he makes it sure that every detail is achieved in a job. As a person he is highly social and leaves a pleasant feeling with every one whom he meets.
Anant Agarwal
A very dear freind with in depth knowledge of beverages industry. Definately a doer.
Avik Roy
Kunal , a dear friend of mine, also is a very diligent and a person who likes taking up responsibilities and makes it sure that he ends it in a manner to achieve the most positive outcome. Its said that 'God is in details' and he makes it sure that every detail is achieved in a job. As a person he is highly social and leaves a pleasant feeling with every one whom he meets.
Credentials
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Research Scholars' Week - 5 days online programme
Birla Global UniversityApr, 2021- Oct, 2024 -
Foundation Course on Quantitative Research
Astha School of Management, (ASM), BhubaneswarMar, 2021- Oct, 2024 -
One Week Online Faculty Development Programme on "Sustainable Development : Implications for Management Research & Practice"
Delhi School Of Management, Delhi Technological UniversityDec, 2020- Oct, 2024 -
Professional Individual Member
All India Management Association (AIMA)Nov, 2020- Oct, 2024 -
AICTE Traning & Learning Faculty Development Programme on Design Thinking -Oct.26th to Oct.30th 2020
Kirori Mal College, University of DelhiOct, 2020- Oct, 2024 -
Workshop on Advertising by "OGILVY" organised by IIM Bangalore VISTA on 31st October 2020
Indian Institute of Management BangaloreOct, 2020- Oct, 2024 -
Best Presenter Award in the Online National Conference Managing During Turbulent Times (Before & Beyond Covid-19) on the topic : Antecedents of Online Brand Advocacy: A Study on Generation Z
ITM Business School KhargharSep, 2020- Oct, 2024 -
Online Faculty Development Programme on Analytics - Aug 17th to Aug 21st 2020
Indian Institute of Management VisakhapatnamAug, 2020- Oct, 2024 -
First Online Faculty Development Programme on Pedagogy and Research Methods -June 22nd to July 28th 2020
Indian Institute of Management AhmedabadJul, 2020- Oct, 2024 -
Two Day Workshop on "Campus to Corporate".
Feedback Energy Distribution Company LimitedNov, 2019- Oct, 2024 -
Faculty Development Programme on Case Based Teaching Methodology by Dr. Archana Choudhury,Assistant Professor,Birla Global University.
Biju Patnaik Institute of Information Technology and Management, (BIITM), BhubaneswarAug, 2019- Oct, 2024 -
Two Day Intensive Sales Training Program on Premiumization, Value Selling ,Brand Identification and Persuasive Communication
Expressions@WorkOct, 2013- Oct, 2024
Experience
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Institute of Management & Information Science, Bhubaneswar
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India
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Higher Education
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1 - 100 Employee
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Assistant Professor in Marketing in charge of Training and Placements.
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Jan 2021 - Present
Courses Taught : Core subjects - 1)Selling & Negotiation 2) International Business Courses Taught : Core subjects - 1)Selling & Negotiation 2) International Business
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Biju Patnaik Institute of Information Technology and Management, (BIITM), Bhubaneswar
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India
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Higher Education
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1 - 100 Employee
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Assistant Professor (Marketing)-cum-Placement Officer
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Aug 2018 - Dec 2020
Research Interest : *Surrogate Advertising *Branding MBA Students Summer Internship Guidance : * 2020 : 11 students -Due to Covid-19 pandemic, students were given topics by faculties in their respective areas/interest to analyse the topic of different organisations and the internship was based on analysis of secondary data. * 2019 : 5 students -Decathlon Sports India. Research Interest : *Surrogate Advertising *Branding MBA Students Summer Internship Guidance : * 2020 : 11 students -Due to Covid-19 pandemic, students were given topics by faculties in their respective areas/interest to analyse the topic of different organisations and the internship was based on analysis of secondary data. * 2019 : 5 students -Decathlon Sports India.
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Radico Khaitan Limited
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India
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Wine & Spirits
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300 - 400 Employee
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Regional Sales Executive (R.S.E)
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Sep 2016 - Mar 2018
Key Responsibility Areas:• Planning of Primary Sales along with Achievement of Secondary Budgeted Target of Segment wise brands.• Achievement of Brand Wise & Segment Wise Sales Volume Target Monthly, Quarterly as well annually as per the Budget• Planning of Secondary Sales Forecasts, Market shares & Implementation strategies to achieve it.• Ensuring the Width of Distribution target of Focus brands are achieved monthly.• Executing Planogramming, Brand Visibility, Display & Merchandising of brands• Execution of BTL Marketing activities.• Management of Stocks in the Depot• Making the Brands visible to the customers by display & merchandising the brands in the Retails & Institutions.• Planning of outlets for branding & installation of signage.• Retaining & Managing Relationships with the concerned persons of the outlets.• Settlement of secondary schemes & promotional activities & ensuring the payments are made on time.• Keeping track of Competitors Sales, Market Shares, Activities, Price Revisions, Promotions & suggestions to seniors to compete with competitors.• Supervision of Sales Promotions programmes and prepare Analysis Reports of Figures of Pre - Promo During-Promo and Post PromoAchievements in Radico Khaitan Ltd: * Got “ Excellent” as Remarks in Appraisal for the year 2016-17. * Launched Three brands in Bhubaneswar market (Ready To Drink brand, Premium Rum brand & Semi Premium Whisky brand). Show less
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Senior Area Sales Executive ( Sr.ASE )
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Mar 2015 - Aug 2016
Key Responsibility Areas:• Planning of Primary Sales along with Achievement of Secondary Budgeted Target of Segment wise brands.• Achievement of Brand Wise & Segment Wise Sales Volume Target Monthly, Quarterly as well annually as per the Budget• Planning of Secondary Sales Forecasts, Market shares & Implementation strategies to achieve it.• Ensuring the Width of Distribution target of Focus brands are achieved monthly.• Executing Planogramming, Brand Visibility, Display & Merchandising of brands• Execution of BTL Marketing activities.• Management of Stocks in the Depot• Making the Brands visible to the customers by display & merchandising the brands in the Retails & Institutions.• Planning of outlets for branding & installation of signage.• Retaining & Managing Relationships with the concerned persons of the outlets.• Settlement of secondary schemes & promotional activities & ensuring the payments are made on time.• Keeping track of Competitors Sales, Market Shares, Activities, Price Revisions, Promotions & suggestions to seniors to compete with competitors.• Supervision of Sales Promotions programmes and prepare Analysis Reports of Figures of Pre - Promo During-Promo and Post PromoAchievement in Radico Khaitan Ltd:• Promoted to Regional Sales Executive from Senior Area Sales Executive with “Excellent” as Remarks in Appraisal for the year 2015-16 Show less
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DIAGEO India
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India
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Consumer Goods
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700 & Above Employee
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Senior Territory Sales Executive(Sr.TSE)
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Aug 2010 - Jan 2015
Key Responsibility Areas: SALES:.• Handling a portfolio of 35 brands of United Spirits Ltd & Diageo India Pvt.Ltd.• Achievement of Brand Wise & Segment Wise Sales Volume Target Monthly, Quarterly as well annually as per the Budget.• Ensuring the Width of Distribution(WOD) target of the brands are met on a monthly basis.• Planning of Secondary Sales Forecasts, Market shares & Implementation strategies to achieve itEXECUTION & STRATEGIC:• Executing the Marketing Activity calendar..• Executing & Supervision of Planogramming, Brand Visibility, Display & Merchandising of brands.• Planning & Executing the BTL Marketing activities as per Branch Local Ad-Spends Budget , Regional Ad-Spends Budget related to Sales Promotional schemes, Brand Promotions, Glow signboards, Signages, Outlet branding.• Execution of Sales Promotional BTL activities:* In On Premise Outlets: On every 2 pegs Get 1 peg, Happy Hour , Sampling offers, Scratch card offers, Instant Customer oriented gifts ,Fortnightly Lucky draw, Loyalty Offers.* In Off Premise Outlets: Instant Gifts on SKU’s of Focus brands, Sweepstake offer for customers through promoters & In pack Activations.• Responsible for the QDVP3 Concept (Quality, Distribution, Visibility, Pricing, Promotion and Persusuasion) in the Perfect outlets.• Organizing Events, Musical Nights and Launching of New Brands.• Execution of Branding of Drinks Menu cards in the On Premise Outlets.MANAGING PEOPLE:• Helps in Training and Briefing the Sales Promoters regarding the BTL Promotions, New brand launches, Planogramming at regular intervals • Handling a Team of 25 Sales Promoters, reporting to me on daily basis.• Retaining & Managing Relationships with the concerned persons of the outlets.OPERATIONAL:• Keeping track of Competitors Sales, Market Shares, Activities, Price Revisions, Promotions & suggestions to seniors to compete with competitors.• Supervision of Sales Promotions programmes and prepare Analysis Reports. Show less
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Territory Sales Executive- Institutional Sales
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Apr 2008 - Jul 2010
Key Responsibility Areas:* Handling the Prestige On Premises(PROP) Institutions (Bars, Hotels, Pubs, Clubs) of half of the Odisha state .*Achievement of Brand Wise & Segment Wise Sales Volume Target Monthly, Quarterly as well annually as per the Budget.*Planning of Secondary Sales Forecasts, Market shares & Implementation strategies to achieve it.*Ensuring the Width of Distribution target of the brands are met on a monthly basis.*Executing the Marketing Activity calendar.*Executing & Supervision of Brand Visibility, Display & Merchandising of brands.*Planning & Executing the BTL Marketing activities as per Branch LASP Budget , RASP Budget related to Brand Promotions, Glow signboards, Signage, Sales Promotional schemes, Outlet branding.*Keeping track of Competitors Sales, Market Shares, Activities, Price Revisions, Promotions.*Organising Events, Musical Nights and Launching of New Brands.*Execution of Sale Promotional Activities:On every 2 pegs Get 1 peg, Happy Hour , Sampling offers, Scratch card offers, Instant Customer oriented gifts ,Fortnightly Lucky draw, Loyalty Offers ,Associating brand with Fastest Moving Dish of the Outlet*Settlements of Claims of sales promotions, secondary sales schemes.*Retaining & Managing Relationships with the concerned persons of the outlets.* Handling a team of 2 Merchandisers, reporting to me on a daily basis. Show less
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Sales Promoter - Media Sales
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Apr 2007 - Mar 2008
Key Responsibility Areas: *Selling space for the Tours and Travel section of the “Metro Now” tabloid size Newspaper. *Fixing appointments, making & closing sales deals from the travel operators(e.g. Cox & Kings, SOTC, Make My Trip, Thomas Cook, Kuoni Travels, HRG Sita India and many others from Delhi region & NCR (Gurgaon,Noida,Ghaziabad & Faridabad) *Collecting the payment PDCs'(Post dated cheques) from the clients for the Ad *Follow ups and repeated revenue generation from the clients. *Promoting the Sales of the newspaper in various establishments. *Exploring new markets for business development. *Keeping good relationships with the Advertisement Agencies & Clients *Co-ordinating fairs and promotional events. Show less
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Luminous Power Technologies (P) Ltd
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India
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Appliances, Electrical, and Electronics Manufacturing
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700 & Above Employee
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Summer Trainee
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May 2006 - Jun 2006
Marketing Research Project on Comparative Analysis of Luminous Inverters vis-à-vis its competitors among the Dealers/Distributors and Consumers in Delhi region. Deliverables: *Found out the perception and satisfaction of Dealers/Distributors and Consumers towards inverter market. *Determined the market share of Luminous inverters and its competitors *Studied the influencing factors affecting the purchase decision of consumers while purchasing inverters *Given an additional responsibility of distributing POP material and collaterals to the company's Dealers and Distributors. Show less
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Education
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2020 - 2025
National Institute of Technology Rourkela
School of Management, Executive PhD, Marketing -
2005 - 2007
Apeejay School Of Management
PGDBM (Post Graduate Diploma, Business Management) (Marketing ) -
2001 - 2004
Ravenshaw University
Bachelor of Commerce - BCom, Business/Commerce, General -
2002 - 2003
Indira Gandhi National Open University
Certificate in Computing, Computer -
1999 - 2001
Ravenshaw University
+2 Commerce, Business/Commerce, General -
1990 - 1999
DAV PUBLIC SCHOOL, Cuttack
CBSE, Maths, Science, English, Social Science, Oriya
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