Key Accounts Manager International Business

• Jul 2023 - Present

Key Account Manager

• Dec 2021 - Jun 2023

Arboreal has been in the F&B industry for the last 7 years with a significant clientele in the Food manufacturing business globally and has launched a B2B e-commerce platform – EasyBuy Ingredients. Our platform offers New Product Developers, SMEs, and Food manufacturers the flexibility to buy a wide range of food ingredients at competitive prices and in whatever quantities they require – be it a small sample, a 5 Kg pack, or bulk quantity orders. EasyBuy Ingredients is projected to be… Show more Arboreal has been in the F&B industry for the last 7 years with a significant clientele in the Food manufacturing business globally and has launched a B2B e-commerce platform – EasyBuy Ingredients. Our platform offers New Product Developers, SMEs, and Food manufacturers the flexibility to buy a wide range of food ingredients at competitive prices and in whatever quantities they require – be it a small sample, a 5 Kg pack, or bulk quantity orders. EasyBuy Ingredients is projected to be the amazon for B2B food ingredients in the next 6 months. We know first-hand that sourcing food ingredients and managing an inventory is one of the biggest challenges a food manufacturer has to face, having run a successful D2C brand. The amount of time and resources we had to waste posting requirements on IndiaMart and making endless calls to suppliers every time we had to purchase a food ingredient. And when we did make the final purchase after days of negotiations and comparing prices, there was no surety that we bought a genuine product at the best price. And all this hassle just to wait endlessly in the dark for the order to be delivered with no transparency on delivery timelines. That’s the whole reason we launched EasyBuy Ingredients – To simplify the ingredient procurement process - Best Prices No MOQ Fast Delivery Show less Arboreal has been in the F&B industry for the last 7 years with a significant clientele in the Food manufacturing business globally and has launched a B2B e-commerce platform – EasyBuy Ingredients. Our platform offers New Product Developers, SMEs, and Food manufacturers the flexibility to buy a wide range of food ingredients at competitive prices and in whatever quantities they require – be it a small sample, a 5 Kg pack, or bulk quantity orders. EasyBuy Ingredients is projected to be… Show more Arboreal has been in the F&B industry for the last 7 years with a significant clientele in the Food manufacturing business globally and has launched a B2B e-commerce platform – EasyBuy Ingredients. Our platform offers New Product Developers, SMEs, and Food manufacturers the flexibility to buy a wide range of food ingredients at competitive prices and in whatever quantities they require – be it a small sample, a 5 Kg pack, or bulk quantity orders. EasyBuy Ingredients is projected to be the amazon for B2B food ingredients in the next 6 months. We know first-hand that sourcing food ingredients and managing an inventory is one of the biggest challenges a food manufacturer has to face, having run a successful D2C brand. The amount of time and resources we had to waste posting requirements on IndiaMart and making endless calls to suppliers every time we had to purchase a food ingredient. And when we did make the final purchase after days of negotiations and comparing prices, there was no surety that we bought a genuine product at the best price. And all this hassle just to wait endlessly in the dark for the order to be delivered with no transparency on delivery timelines. That’s the whole reason we launched EasyBuy Ingredients – To simplify the ingredient procurement process - Best Prices No MOQ Fast Delivery Show less

International Business Development Manager

• Aug 2020 - Jun 2023

Arboreal is an award-winning plant-based food ingredients company reinventing Stevia. At Arboreal we specialize in enabling Food and Beverage Companies to launch Stevia based lower-calorie functional products with the goal to eliminate Type-2 diabetes. We provide complete Stevia solutions to fast track product development and launch process. Arboreal is an award-winning plant-based food ingredients company reinventing Stevia. At Arboreal we specialize in enabling Food and Beverage Companies to launch Stevia based lower-calorie functional products with the goal to eliminate Type-2 diabetes. We provide complete Stevia solutions to fast track product development and launch process.

Marketing Manager

• Jan 2020 - Aug 2020

• Designed and created an e-commerce website on WordPress and looking after the maintenance of the same • Identified the key accounts for channel expansion in-line with brand positioning and portfolio • Negotiated and finalized the margins and the business model with national and international online channels to drive sales • Planned and implemented the marketing campaign on digital media and handling the company’s social media accounts • Negotiated and managed all the 3rd party… Show more • Designed and created an e-commerce website on WordPress and looking after the maintenance of the same • Identified the key accounts for channel expansion in-line with brand positioning and portfolio • Negotiated and finalized the margins and the business model with national and international online channels to drive sales • Planned and implemented the marketing campaign on digital media and handling the company’s social media accounts • Negotiated and managed all the 3rd party vendors as per business requirement Show less • Designed and created an e-commerce website on WordPress and looking after the maintenance of the same • Identified the key accounts for channel expansion in-line with brand positioning and portfolio • Negotiated and finalized the margins and the business model with national and international online channels to drive sales • Planned and implemented the marketing campaign on digital media and handling the company’s social media accounts • Negotiated and managed all the 3rd party… Show more • Designed and created an e-commerce website on WordPress and looking after the maintenance of the same • Identified the key accounts for channel expansion in-line with brand positioning and portfolio • Negotiated and finalized the margins and the business model with national and international online channels to drive sales • Planned and implemented the marketing campaign on digital media and handling the company’s social media accounts • Negotiated and managed all the 3rd party vendors as per business requirement Show less

Area Business Manager

• May 2019 - Oct 2019

• Created a PJP with ASEs and visited the market to understand various products, sales pitch, commercials and competition on the ground level • ASE Stint - Worked as Area Sales Executive, managing business development in western Mumbai • Digital Marketing- Planned and managed the SEM campaigns and also managed the digital marketing agencies • Handled the leads from North India and West India generated by SEM campaign • Prepared competitor analysis report by drawing a comparison… Show more • Created a PJP with ASEs and visited the market to understand various products, sales pitch, commercials and competition on the ground level • ASE Stint - Worked as Area Sales Executive, managing business development in western Mumbai • Digital Marketing- Planned and managed the SEM campaigns and also managed the digital marketing agencies • Handled the leads from North India and West India generated by SEM campaign • Prepared competitor analysis report by drawing a comparison between competing products on basis of features, advantages, USP, etc • Worked as an Area Business Manager for Delhi NCR, and maintained a relationship with banks in Gurgaon • Managed a team of 7 Area Sales Executive and handled 3 channels i.e. direct sales, key accounts and banks in Delhi NCR area Show less • Created a PJP with ASEs and visited the market to understand various products, sales pitch, commercials and competition on the ground level • ASE Stint - Worked as Area Sales Executive, managing business development in western Mumbai • Digital Marketing- Planned and managed the SEM campaigns and also managed the digital marketing agencies • Handled the leads from North India and West India generated by SEM campaign • Prepared competitor analysis report by drawing a comparison… Show more • Created a PJP with ASEs and visited the market to understand various products, sales pitch, commercials and competition on the ground level • ASE Stint - Worked as Area Sales Executive, managing business development in western Mumbai • Digital Marketing- Planned and managed the SEM campaigns and also managed the digital marketing agencies • Handled the leads from North India and West India generated by SEM campaign • Prepared competitor analysis report by drawing a comparison between competing products on basis of features, advantages, USP, etc • Worked as an Area Business Manager for Delhi NCR, and maintained a relationship with banks in Gurgaon • Managed a team of 7 Area Sales Executive and handled 3 channels i.e. direct sales, key accounts and banks in Delhi NCR area Show less

Marketing Intern

• Aug 2018 - Sep 2018

• Designed a questionnaire and conducted primary research for 1000 respondents • Analyzed the results of customer survey to draw useful insights for formulating the marketing strategy of the company • Planned and scheduled social media activities for 2 months for the brand • Recommended tie-ups with various local Maharashtra saree vendors in order to add new categories into existing business • Conducted competitor analysis and recommended strategy to add on new product portfolio to… Show more • Designed a questionnaire and conducted primary research for 1000 respondents • Analyzed the results of customer survey to draw useful insights for formulating the marketing strategy of the company • Planned and scheduled social media activities for 2 months for the brand • Recommended tie-ups with various local Maharashtra saree vendors in order to add new categories into existing business • Conducted competitor analysis and recommended strategy to add on new product portfolio to increase revenue Show less • Designed a questionnaire and conducted primary research for 1000 respondents • Analyzed the results of customer survey to draw useful insights for formulating the marketing strategy of the company • Planned and scheduled social media activities for 2 months for the brand • Recommended tie-ups with various local Maharashtra saree vendors in order to add new categories into existing business • Conducted competitor analysis and recommended strategy to add on new product portfolio to… Show more • Designed a questionnaire and conducted primary research for 1000 respondents • Analyzed the results of customer survey to draw useful insights for formulating the marketing strategy of the company • Planned and scheduled social media activities for 2 months for the brand • Recommended tie-ups with various local Maharashtra saree vendors in order to add new categories into existing business • Conducted competitor analysis and recommended strategy to add on new product portfolio to increase revenue Show less

Summer Intern

• Apr 2018 - Jun 2018

• Formulated comprehensive analysis and reduced the cost of marketing collaterals for clients by 65% • Achieved 75% reduction in lead generation cost for a client by hiring a new digital marketing firm • Suggested 20+ new names for a new packaged drinking water brand of which 3 were recommended to the client • Formulated a Permanent Journey Plan for sales person to explore tie ups opportunity for a hair transplant clinic • Responsible for posting and managing organic PR activities… Show more • Formulated comprehensive analysis and reduced the cost of marketing collaterals for clients by 65% • Achieved 75% reduction in lead generation cost for a client by hiring a new digital marketing firm • Suggested 20+ new names for a new packaged drinking water brand of which 3 were recommended to the client • Formulated a Permanent Journey Plan for sales person to explore tie ups opportunity for a hair transplant clinic • Responsible for posting and managing organic PR activities for a hair transplant clinic • Completed 7 different projects in the field of market research and branding Show less • Formulated comprehensive analysis and reduced the cost of marketing collaterals for clients by 65% • Achieved 75% reduction in lead generation cost for a client by hiring a new digital marketing firm • Suggested 20+ new names for a new packaged drinking water brand of which 3 were recommended to the client • Formulated a Permanent Journey Plan for sales person to explore tie ups opportunity for a hair transplant clinic • Responsible for posting and managing organic PR activities… Show more • Formulated comprehensive analysis and reduced the cost of marketing collaterals for clients by 65% • Achieved 75% reduction in lead generation cost for a client by hiring a new digital marketing firm • Suggested 20+ new names for a new packaged drinking water brand of which 3 were recommended to the client • Formulated a Permanent Journey Plan for sales person to explore tie ups opportunity for a hair transplant clinic • Responsible for posting and managing organic PR activities for a hair transplant clinic • Completed 7 different projects in the field of market research and branding Show less

Sales And Marketing Intern

• Jan 2018 - Mar 2018