Vice President, Digital

• Jun 2022 - Present

Digital Marketing Manager

• May 2021 - Jul 2023

SAROTA PR is a team of public relations and digital marketing experts specialized in technology. Agency’s clients include international IT corporations, software and consumer tech makers, as well as start-ups, with Philips, Sonos, Netatmo, Eaton, Sophos and inFakt among them. SAROTA PR was recognized by Forrester Research and in numerous industry competitions, receiving prestigious awards like IPRA Golden World Award, the Golden Clip, and the SABRE Awards Certificate of Excellence.My Digital Marketing responsibilities include:- managing and mentoring the agency’s digital marketing team of specialists, - preparing offers and quotations for digital marketing services,- organizing the workflow, resources and teams for digital marketing projects,- creating and consulting digital communication strategies,- designing and supervising multi-tool marketing campaigns,- supervising the design process, quality and timely delivery of marketing assets, including: copywriting, video production, web, graphic and ad design, and more,- planning and supervising the development of social media channels (Facebook, Twitter, Instagram, LinkedIn),- planning and supervising digital advertising campaigns on Google Ads and Facebook Ads platforms,- taking part in recruitment processes.In addition to Digital Marketing, my responsibilities also include IT duties like:- architecting, developing and maintaining custom set of media database and PR distribution tools based on SharePoint, Microsoft Power Platform and Microsoft Graph,- designing agency-wide data analytics reports in Power BI,- administering the agency’s Microsoft 365 tenant, including user, license, mailbox, Teams and SharePoint management, app integrations and support,- designing and deploying cybersecurity, device configuration and access policies in Azure Active Directory and Intune (Endpoint Manager),- architecting internal ECM solutions based on SharePoint and Microsoft Power Platform. Show less

Digital Marketing Specialist

• Apr 2017 - May 2021

SAROTA PR agency prepares and executes public relations strategies bringing a long-lasting image and economic benefits. We combine traditional media relations with the innovative tools of social media exposure. Our clients include Konica Minolta, F-Secure, SAPPHIRE Technology, Philips, AOC, Transcend, Parrot, Archos, Oferteo, InFakt and Fortinet.My responsibilities include:- designing agency-wide custom data analytics reports in Power BI,- architecting, developing and deploying custom media database management tools based on Office 365, - running global-scale content marketing projects,- designing and executing global social media and web campaigns,- planning global product launches,- designing, planning, executing and deploying global marketing and sales assets,- preparing and distributing EN & PL press releases, - global & Polish social media content management,- acquiring and coordinating promotion partnerships,- recording and editing gameplay, promotional and seasonal videos,- taking part in creative brainstorms, developing ideas, - participating in regular client calls and meetings,- translating materials for the media and proofreading,- supervising and training interns. Show less

Public Relations Specialist

• Mar 2016 - Apr 2017

SAROTA PR agency prepares and executes public relations strategies bringing a long-lasting image and economic benefits. We combine traditional media relations with the innovative tools of social media exposure. Our clients include SAPPHIRE Technology, NZXT, Philips, AOC, DUNE HD, Transcend, Zalman, Oferteo, InFakt and Fortinet.My responsibilities include:- planning global product launches,- designing and executing global social media and web campaigns,- designing, planning, executing and deploying global marketing and sales assets,- running content marketing projects,- media relations with Polish online and offline IT media,- social media content management,- preparing and distributing press releases, - creating social media strategies,- developing, planning and executing complex marketing campaigns,- acquiring and coordinating partnerships,- recording and editing gameplay, promotional and occasional videos,- taking part in creative brainstorms, developing the ideas, - participating in regular client calls and meetings,- translating materials for the media and proofreading,- updating interior databases and resources repositories,- ongoing monitoring and reporting activities as well as their effects,- supervising and training interns. Show less

Junior Public Relations Specialist

• Sep 2013 - Feb 2016

SAROTA PR agency prepares and executes public relations strategies bringing a long-lasting image and economic benefits. We combine traditional media relations with the innovative tools of social media exposure. Our clients include Sapphire Technology, Philips, AOC, DUNE HD, Transcend, Zalman, Oferteo, InFakt and Fortinet.My responsibilities include:- media relations with Polish online and offline IT media,- social media content management (Steam), - preparing and distributing press releases, - creating social media strategies,- developing, planning and executing complex marketing campaigns,- acquiring and coordinating partnerships,- recording and editing gameplay, promotional and occasional videos,- taking part in creative brainstorms, developing the ideas, - participating in regular client calls and meetings,- translating materials for the media and proofreading,- updating interior databases and resources repositories,- ongoing monitoring and reporting activities as well as their effects.Featured projects:#jestemgraczem (#IAmGamer) - the biggest survey of Polish gamersExtraordinary campaign developed for SAPPHIRE Technology, aiming to provide a comprehensive picture of modern Polish gamer through a professional survey conducted with IPSOS. As a project leader, I was responsible for acquiring media and influencer partnerships, prototyping official website design, drafting questionnaire subjects, subcontractors coordination, copywriting, social media content management (twitter, facebook), preparing project documentation and continuous feedback exchange. For offline finale my additional duties included scenario creation, host rehearsals, venue research, guest invitation, twitch.tv channel customisation and working on-site with stream operators. Show less

Editor-in-Chief, Translator, Moderator

• Feb 2007 - Apr 2021

I have joined WoWCenter.pl team in February 2007, when the site was known as TheBurningCrusade.pl. I was responsible for posting the news and translations of articles about MMORPG game World of Warcraft. Through the years I quickly progressed to higher ranks of the staff. Currently I am Editor-in-Chief of WoWCenter.pl, official World of Warcraft fansite. I still write and translate for the site, but also design new features and make decisions about the future of the portal. I have joined WoWCenter.pl team in February 2007, when the site was known as TheBurningCrusade.pl. I was responsible for posting the news and translations of articles about MMORPG game World of Warcraft. Through the years I quickly progressed to higher ranks of the staff. Currently I am Editor-in-Chief of WoWCenter.pl, official World of Warcraft fansite. I still write and translate for the site, but also design new features and make decisions about the future of the portal.

Polish Helper & Community Manager

• Sep 2007 - Aug 2010

My duties included assisting the Xfire core staff in several key areas, translating the Xfire Client into Polish language, managing and moderating special Community Events with Guests (professional gamers, game developers), providing updates on several official blogs to English and Polish-speaking users, running the Official Polish Xfire Community and Official World of Warcraft Xfire Community (news, forum moderation, contests), and more. My duties included assisting the Xfire core staff in several key areas, translating the Xfire Client into Polish language, managing and moderating special Community Events with Guests (professional gamers, game developers), providing updates on several official blogs to English and Polish-speaking users, running the Official Polish Xfire Community and Official World of Warcraft Xfire Community (news, forum moderation, contests), and more.