Experience

Sheela Foam Ltd

• India
• Consumer Goods
• 100 - 200 Employee

• Business Head – Middle East and North Africa

  • Oct 2022 - Present

  Devise business growth strategies and lead business heads for managing functions, such as B2B sales, business development, marketing, and others. Key Achievements: ★ Conceptualised and launched company's brand, Sleepwell, in UAE. Registered and setup office in Dubai, enabling company to access several other markets in the Middle East ★ Spearheaded revenue growth initiatives - modified business model to include offline sales, partnered with retail chains to sell products through their stores, and secured business for B2B vertical ★ Secured business from hotel chains in the Gulf region ★ Introduced novel concepts/campaigns to help company establish its presence across UAE and improve its market share ★ Reduced digital marketing costs and cost per sale by significant percentages ★ Moved logistics function in-house to optimise costs and improve last-mile delivery experiences Show less



Bhavna Traders LLC

• Kolhapur/Belgaum/Goa

• Head – Sales and Marketing; Senior Manager – Sales and Marketing

  • Jun 2015 - Aug 2022

  The company is a bed and bath specialist and channel partner of Sleepwell mattresses, Trident home textiles, and other brands. Led team for sales and marketing of Sleepwell’s range of institutional products, Superbond’s range of B2B products, and Trident’s hospitality range, across Maharashtra, Goa, and Karnataka. Key Achievements: ★ Increased YoY sales in all three states through setup of local depots and warehouses ★ Grew number of B2B accounts by establishing company's presence in unrepresented markets and through exclusive company stores ★ Setup a sofa manufacturing unit to promote PU foam products ★ Led efforts for setting up a new vertical to cater to demands of hospitality industry Show less



Bhavna Traders LLC

• Kolhapur/Goa/Belgaum

• Manager – Sales and Marketing; Sales and Marketing Executive; Sales and Marketing Coordinator

  • Apr 2006 - May 2015

  Oversee sales and marketing activities across Maharastra and Goa. Key Achievements: ★ Established company's presence in Goa ★ Spearheaded cost reduction/optimisation initiatives Oversee sales and marketing activities across Maharastra and Goa. Key Achievements: ★ Established company's presence in Goa ★ Spearheaded cost reduction/optimisation initiatives