Experience

Enterprise Rent-A-Car & National Car Rental

• United Kingdom
• Automotive
• 200 - 300 Employee

• Country Manager

  • Mar 2019 - Present



Epic Rent a Car

• United Arab Emirates
• Truck Transportation
• 1 - 100 Employee

• Country Head and Location Manager

  • Feb 2018 - Feb 2019

• Regional Head & Commercial Manager - GCC. UAE - Qatar - Kuwait

  • Feb 2017 - Feb 2018

• Country Head and Location Manager - Car Rental and Leasing

  • Jan 2012 - Feb 2017

  Managing an Independent Automotive Fleet engaged in long term and Short term Leasing and Fleet Management Services in the automotive segment.Award winning Country Manager for distinctive contribution and topping the Middle East Sales awards and for exceptional CSI index ratings.Manages a Country operation for Fleet Leasing and rental engaging in long term and Short term Leasing and Fleet Management Services in the automotive segment.An experienced Senior Manager, managing an Automotive Leasing division, with an exceptional track record of handling Fleet Sales in International Automotive Brands.Key areas of responsibility: Vehicle Leasing and Rental Division, Fleet Corporate sales of Nissan, Renault & Infinity Vehicles. Brand Represented : International FMCG and Retail Brands. Clients : Chiyoda Corporation, Compass, Al Jaber Engineering, OHL international, L & T.



GS Transport, Rent a Car & Limousine.

• Partner in Profit & Head Guy

  • 2010 - Nov 2012

  SENIOR MANAGER – Profit Share Partner (Transport & Limousine & Premium Services)Fleet and Premium Automotive Services• Management: Managing and directing an overall Turn around Management Role for the Fleet Division by:Assuming responsibility for the Rental of fleet vehicles to customers, the operations and deployment of vehicles, managing key accounts and developing new accounts, managing the fleet utilisation and maintenance, re-engineering management methods which streamlined operations and profitability. Conducted on-going analysis to evaluate the efficiency, quality and productivity of operations.• Developing a Sales Objective and Detailed Sales Plan with Annual Sales Targets.• Developing a Marketing Plan with a view of the current and future market scenario• Preparation of A revenue and Expense Budget with projected Rentals and Sales balanced against the overheads to assure profitability.• Identified, negotiated and appointed outside vendors for gasoline, automotive repair parts and office supplies.• Identifying, interviewing, hiring, training, coaching and managing the performance of the employees for the division. Preparation of performance reports, supervising the sales agents and admin staff.• Managed Acquisitions and Merger of acquired Fleet of about 100 vehicles.• Scouting and undertaking a foundation study for NEW Divisions like Automotive Garage, Spare parts distribution, unique auto products agencies, Quick lube centres and Used Car division.



Nissan Motor Corporation

• Japan
• Motor Vehicle Manufacturing
• 700 & Above Employee

• GCC Award Winning - Team Leader - Corporate Sales

  • Aug 2004 - Feb 2010

  Team Leader - Corporate Sales - Fleet Sales DepartmentNISSAN – Saloon Cars, Passenger and Commercial Vehicles• Contributed and lead the aggressive market share gain by consistently maintaining the lead in target achievement for Retail and Fleet segment for passenger and commercial vehicles.• Provided analysed inputs in Sales Meetings regarding sales forecast goals, sales objectives, operating forecast and budgets, competition strategies, developing action plans like in-house promotions for future growth strategies.• Assumed responsibility for the Nissan Sales Process, including the 9 NSSW Steps to sustain long term customer delight.• Pursued and maintained a Consultative approach to understand the specific customer needs through in-depth interviews and analysed, designed and offered specialised solutions through detailed product presentation and demonstration, suiting their specific needs.• Maintained Prospect tracking system which included a group of prospect locators and sales associates, aggressive follow up utilizing various methods of communication to understand and acquire customer confidence to realise the sale and profitability.• Drove and developed new business and leads and increased customer base through focussed personal marketing efforts that included, but not limited to direct mail, social networking affiliations and telemarketing.• Maintained comprehensive knowledge of Technical specifications, Pricing, Inventory status of entire product range and focus models with constant updates on availability to provide up-to-date and accurate information.• Maintained a comprehensive data for Competitive Product Pricing and self analysis of value vs. product’s worth to provide the clients with value adding inputs.• Constantly appraised on the current inventory status of focus models, new products inventory and adjusted the sales strategy to achieve company objectives.• Coordinated with PDI department, Service Department and After-Sales Departments.



ALI BIN ALI

• Qatar
• Retail
• 700 & Above Employee

• Trade Marketing Executive

  • 2002 - 2004

  Responsible for developing and executing the Trade Marketing strategy of each Brand (18 Agencies) to achieve defined business objectives. Resposible for Managing the Annual Market Spend of 18 Agencies.• Won NPD Launch competitions, consistently exhibited Record Breaking performances and received appreciations on numerous occasions.• Demonstrated exceptionally high standards of market executions receiving applause from the Principal and thereby setting Benchmarks for the region.• Won numerous display competitions regionally for special events and awareness completions. . Lead trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations· Identify and develop necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction· Develop Consumer promotions in collaboration with Brand Manager and Retail Manager and support Market executions· Create and maintain trade calendar of activities working with both the Retail & Marketing team· Monitor and evaluate TM programs and activities to measure effectiveness and recommendation of improvements as needed· To implement and track Trade Marketing programmes for retailers with commercial and marketing teams designed to increase sales and brand/category presence.· Carry out specific Trade Marketing programmes, respecting company commercial policies, company strategy with the retailers and brand equity· Work closely with the retail & marketing team to ensure that trade marketing strategies are aligned with marketing objectives and sales revenue targets· Report sales needs and field intelligence to commercial / marketing teams· Analyse brand sell through results by channel and make recommendations to increase results· Manage budget and ROI for his/her specific Trade Marketing activities