Kumar Bala

Scientific Advisor at IndyGeneUS AI
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Contact Information
us****@****om
(386) 825-5501
Location
San Francisco Bay Area
Languages
  • English Native or bilingual proficiency
  • French Limited working proficiency
  • German Elementary proficiency
  • Spanish Elementary proficiency
  • Hindi Elementary proficiency
  • Tamil Full professional proficiency
  • Kannada Limited working proficiency
  • Malayalam Elementary proficiency
  • Telegu Elementary proficiency

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5.0

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Nathaniel Bailey

Kumar has helped me greatly. I had the good fortune to have him join me on a recent sales trip. Kumar is one of the most personable and helpful coworkers that I’ve worked with on any trip. He has extensive knowledge of the Indian biotech market, which proved invaluable in several of our meetings. I had a wonderful time working with him and would recommend him as an asset to any team.

John Hammer

I had the pleasure of working with Kumar at Carl Zeiss Meditec where he championed the refractive product and introduced new diagnostics to both the market and within the company. Kumar wore many hats in this role including Key Opinion Leader interactions and endorsements. Kumar worked tirelessly to drive his products and support the sales and marketing teams. I would welcome the opportunity to work with Kumar again on any level. He is passionate about succeeding and winning and learned how to maneuver within Zeiss to accomplish this.

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Credentials

  • Dale Carnegie Leadership Program
    Dale Carnegie Institute
    Jan, 2010
    - Nov, 2024
  • Marketing for Senior Executives - Harvard Business School
    Harvard Business School
    Nov, 2006
    - Nov, 2024
  • Marketing Management Seminar - GE Crotonville/Kellogg Business School
    GE Crotonville/Kellogg Business School
    Mar, 2006
    - Nov, 2024
  • Protein Purification -Biocentrum Amsterdam
    Pharmacia Biotech - Biocentrum Amsterdam, Netherlands
    Jun, 1995
    - Nov, 2024
  • Plant Biotechnology - Katholieke University, Leuven
    Katholieke Hogeschool Leuven
    Jan, 1994
    - Nov, 2024

Experience

    • United States
    • Biotechnology Research
    • 1 - 100 Employee
    • Scientific Advisor
      • Nov 2022 - Present

  • P4ML
    • Hercules, USA
    • Scientific Advisor
      • Sep 2022 - Present

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Head of Digitalomics Strategy
      • Dec 2021 - Present

      • Developed the Genomics, Virtual Care Cloud, Digital Health strategies, and go-to-market plans, leading to new product and market development, and promoted at global technological events. • Created the value map and messaging strategy to market Oracle cloud and application technologies across the pharma and medical device value chain for concept to commercialization. • Developed applications for digital health, IoT, blockchain, AI, ML, DL, cloud computing, cell and gene therapy, clinical trials, data mining and virtualization technologies for life sciences.• Leveraged KOL for alliance management and presented to CxO/VP level executives.• Coordinated product management activities, trained the sales teams, and ISV partners to promote Oracle technologies leading to demand and revenue generation in a metrics-driven manner. • Created the white papers on high-performance computing for drug discovery, vaccines, and devices. Also, developed digital assets, presented webinars and panel discussions at digital health forums. Show less

    • Director, Healthcare Genomics & Medical Device Strategy
      • Jul 2021 - Present

    • Life Sciences Industry Director
      • Jun 2019 - Present

      • Created the value map strategy to market cloud technologies across the life sciences value chain – biotechnology, pharma, medical devices, diagnostics sectors from concept to commercialization. • Developed applications for digital health, IoT, blockchain, AI and ML, cloud computing, cell and gene therapy, clinical trials, data mining and virtualization technologies for life sciences.• Leveraged KOL contacts to establish solutions and presented to CxO/VP level executives.• Coordinated product positioning, trained the global sales teams, and relationships with ISV partners to promote Oracle cloud technologies (PLM, SCM, ERP, CX, Manufacturing, Logistics, Service, Commerce, Marketing, and Pharmacovigilance/Post Market Surveillance) leading to winning new life sciences accounts.• Established the industry strategy, product roadmap for life sciences, and created the enablement tools such as HPC for drug discovery, vaccines, digitalomics, and messaging house white papers.• Created digital sales enablement assets and webinars for regulated industry leading to sales wins. Show less

    • Germany
    • Higher Education
    • 100 - 200 Employee
    • Lecturer
      • Jul 2021 - Present

      Educate graduate and under-graduate students on Digital Health/Medical Devices at the Health Campus of HOCHSCHULE FUR ANGEWANDTE WISSENSCHAFT UND KUNST in Gottingen, Germany. Educate graduate and under-graduate students on Digital Health/Medical Devices at the Health Campus of HOCHSCHULE FUR ANGEWANDTE WISSENSCHAFT UND KUNST in Gottingen, Germany.

    • United States
    • Biotechnology Research
    • 700 & Above Employee
    • Global Commercial Marketing Manager - NGS
      • Feb 2018 - Nov 2018

      • Managing the Next Generation Sequencing product portfolio. • Executing the marketing campaign for lead generation and revenue growth. • Coordinating the launch of new NGS products. • Implementing the Danaher Business Systems modules following acquisition. • Managing the Next Generation Sequencing product portfolio. • Executing the marketing campaign for lead generation and revenue growth. • Coordinating the launch of new NGS products. • Implementing the Danaher Business Systems modules following acquisition.

    • Germany
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Marketing Manager
      • Mar 2016 - Nov 2017

      CARL ZEISS MEDITEC, Dublin, CA Mar. 2016–Nov. 2017 Marketing Manager – Diagnostics and Surgical Ophthalmology •Achieved a revenue growth of 10% for the portfolio by successfully executing the marketing plan. •Coordinated launch of the 510K approved diagnostics product for optical biometry. •Created and executed the marketing plan (upstream and downstream) for the surgical suite. •Created the KOL strategy leading to the market development and portfolio growth. •Developed and launched the e-Marketing tools, marketing collaterals and the lead generation strategy. •Executed the sales and technical training as well as the market development activities. Show less

    • Netherlands
    • Biotechnology Research
    • 700 & Above Employee
    • Associate Director
      • 2015 - 2016

      •Coordinating the launch of the GeneReader NGS system for Molecular Diagnostics of Oncology. •Focused on executing both the product development and commercial launch activities. •Created the 2016 Marketing Plan including the go-to-market and pricing strategies. •Coordinated the Key Opinion Leader and Advisory Board activities of value for platform development. •Led the team in developing the training plan and organizing the training for the technical sales team. •Created the demand generation strategy, marketing collaterals, e-Marketing tools and social media strategy. Show less

    • United States
    • Biotechnology Research
    • 400 - 500 Employee
    • Global Marketing Manager
      • Jan 2013 - Mar 2015

      •Managing and leading the team on improving the revenue growth for the life-science portfolio (global strategic and tactical marketing initiatives). •Coordinated the global launch of the automated magnetic bead based nucleic acid purification platform - MPure-12, FastPrep-24 5G and Super FastPrep systems for sample preparation. •Launched the recombinant growth factors, cytokines and matching antibodies. •Created the workflow based marketing strategy for the Cell Biology and Immunology portfolio. •Coordinated the product development, management and marketing of the sample preparation system as well as the Molecular Biology, Food Analysis, Dosimetry and Biochemicals portfolio. •Evaluating technologies and acquiring new products for portfolio and revenue growth. •Coordinated development of the e-Marketing strategy for the life science portfolio including the launch of the new website. •Managed the sales and training activities with the channel partners - VWR, Thermo Fisher and partners in Latin America. •Invited presentations at Plant and Animal Genome meeting in San Diego, CA; World Food Congress in Hongzhou, China and Peptides and Proteins Congress in Dalian, China. Show less

    • United States
    • Government Administration
    • 700 & Above Employee
    • Senior Executive Service -Certified
      • Jan 2012 - Jan 2013

      •Led the team in creating the first version of the 5 year strategic plan for National Institute of Food and Agriculture – NIFA. •Established the collaboration between USDA-NSF (National Science Foundation) and championed the approval of funding for I-CORPS initiative. This initiative will promote the industry-university cooperative programs. •Evaluated projects and offered recommendation as the scientific advisory member of the Indo-US Endowment STEB initiative. •Led the team on the SES panel discussion and coordinated the Asian American Government Executive Network - AAGEN outreach activities. •Volunteered to be a patent reviewer for the Patents for Humanity initiative promoted by USPTO. •Obtained the Key Executive Leadership certificate from American University. •Led the effort on identifying water management, remote sensing and broadband technologies. •Evaluated technologies developed at USDA-ARS, created a marketing strategy and established business development relationships with industrial partners, state and local agencies to promote the Agricultural Technology Innovation Partnership Program (ATIP). – Developmental Assignment at ARS. •Led the team on the technical review of projects for the Annual Reports. •Coordinated the Annual Resource Planning and scientific program management for the Pacific West Area region of USDA-ARS. •Coordinated the publication of a review article in Journal of Proteomics. Show less

    • United States
    • Biotechnology Research
    • 700 & Above Employee
    • New Product Introduction Manager
      • Jun 2011 - Dec 2011

      •Managed the MiSeq – Next Generation Sequencing (NGS) Early Access Program leading to commercial launch. •Coordinated the New Product Introduction (NPI) process for commercial launch of 4 NGS products. •Established the NPI training and facilitated the refinement of the product development process. •Managed the MiSeq – Next Generation Sequencing (NGS) Early Access Program leading to commercial launch. •Coordinated the New Product Introduction (NPI) process for commercial launch of 4 NGS products. •Established the NPI training and facilitated the refinement of the product development process.

  • Bridge4Bio
    • San Francisco
    • Senior Consultant - Biotechnology
      • Jan 2011 - May 2011

      Developed marketing strategies including market development for SNP diagnostic kits. Developed marketing strategies including market development for SNP diagnostic kits.

    • United States
    • Biotechnology Research
    • 700 & Above Employee
    • Business Marketing Manager
      • Oct 2007 - 2010

      • Managed the P&L for the business segment that grew sales by 11% 2007-2008. • Managed a team of product managers involved with new product development projects. • Created and executed the WW marketing plan including Marcom activities for 2008 - 2009. • Established and executed the global pharma penetration strategy and market development activities leading to an incremental lead and revenue generation in 2009-2010. • Created and implemented the top-down product portfolio analyses for the business unit. • Hired, coached, mentored, established performance goals and conducted reviews. • Coordinated the global initiative – “Fixing Proteomics” leading to increased product adoption. • Established key opinion leader relationships and coordinated business development activities. • Coordinated activities to create the Cross Reference Guide, new CRM database and new website. Show less

    • United States
    • Biotechnology Research
    • 700 & Above Employee
    • Marketing Director
      • Apr 2006 - May 2007

      • Managing the antibody technology business segment • Coordinated the launch of 700 new reagents focused on neuroscience, cell biology, cell signaling, nuclear function, diagnostics, and custom services. • Created the long range and the annual operating plan as well as strategic pricing review. • Involved with the integration activities following the acquisition of Serologicals by Millipore. • Identified new product development ideas through consultant networks. • Coordinated the development of the Immunodetection, Apoptosis, and Custom Services handbooks. • Created the Novel Antibody business plan and launched the first set of antibodies. • Increased the adoption of Cell Signaling antibodies and BeadLyte platform for drug discovery Show less

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Global Marketing Manager
      • Mar 2005 - Apr 2006

      • Launched 4 new products to expand the 2D-DIGE portfolio • Managing the 2D-DIGE portfolio in conjunction with my manager. • Established two OEM agreements for new product development. • Recommended the use of an external third party engineering firm resulting in cost savings. • Assisted the GRC R&D team in securing CEO funding for clinical proteomics and diagnostics in 2006. • Proposed and presented the market justification on Protein-Protein Interactions to GRC team. • Session Leader for the Mini-Imagination Breakthrough project on Stem Cells. • Effective management of regional teams and global marketing activities. Show less

    • United States
    • Biotechnology Research
    • 700 & Above Employee
    • Market Development Manager
      • Nov 2001 - Mar 2005

      • Launched the ZOOM Benchtop Proteomics System and the Multiplex Proteomics Systems – Tools for Discovery Proteomics • Identification and licensing of SILAC – tool for mass spectrometry based protein quantitation. • Established the co-marketing agreement with Non Linear Dynamics. • Identified and initiated the collaboration with Fred Hutchinson Cancer Center for biomarker discovery. • Coordinating a cross-functional team for new product launches. • Developed marketing plans and multigenerational planning related to proteomics. • Completed Six Sigma Green Belt project – Methods to increase recurring revenue for reagents. • Member of the HUPO Plasma Proteome Project representing Invitrogen. • Managing the product integration process following the acquisition of Molecular Probes. Show less

    • Biotechnology
    • 1 - 100 Employee
    • Global Product Manager
      • Feb 2000 - Sep 2001

      • Coordinated the development of proteomic tools employed in high throughput analysis. • Launched the first fully integrated imaging and picking robot and image analysis software. • Managed the expression proteomics portfolio which included instruments and reagents. • Coordinated the development of proteomic tools employed in high throughput analysis. • Launched the first fully integrated imaging and picking robot and image analysis software. • Managed the expression proteomics portfolio which included instruments and reagents.

  • DuPont Pioneer
    • Johnston, IA
    • Senior Research Assocate
      • Oct 1989 - Oct 1998

      • Managing the wheat product line for North and South America and Europe. • Independent management of the protein biochemistry program with emphasis on identifying novel proteins for crop protection. • Designing strategies for experimental analysis, analyzing and interpreting data. • Planning and managing research budget for protein biochemistry. • Identifying, networking and maintaining effective communication with external facilities such as university and industry collaborators. • Interaction with Pioneer Business Unit personnel to integrate science and business. Show less

Education

  • Cornell University
    Digital Marketing, Digital Marketing
    2018 - 2018
  • University of California, Berkeley
    Digital Marketing
    2017 - 2017
  • American University
    Master's Degree, USDA - Senior Executive Service
    2012 - 2012
  • Drake University
    MBA, Global Marketing & Finance
    1992 - 1996
  • University of Mississippi Medical Center
    MS, Microbiology & Immunology
    1986 - 1989
  • University of Madras
    MS, Biochemistry
    1981 - 1983
  • University of Madras
    BS, Biochemistry
    1978 - 1981

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