Experience

KENT Pet Group, Inc.

• United States
• Consumer Goods
• 1 - 100 Employee

• Sales Planning Manager

  • Apr 2021 - Present



Roundy's Supermarkets, Inc.

• United States
• Retail Groceries
• 400 - 500 Employee

• Category Manager

  • Jul 2005 - Dec 2019

  Oversee comprehensive product category oversight through in-depth market and consumer research and analysis, marketing strategy development and implementation, product testing and evaluation, and competition and risk analysis. Collaborate cross-functionally with various departments and vendors to create and implement robust private label business development, merchandising, and promotional strategies to drive sales and expand market penetration. Oversee comprehensive product category oversight through in-depth market and consumer research and analysis, marketing strategy development and implementation, product testing and evaluation, and competition and risk analysis. Collaborate cross-functionally with various departments and vendors to create and implement robust private label business development, merchandising, and promotional strategies to drive sales and expand market penetration.



Roundy's Supermarkets, Inc.

• United States
• Retail Groceries
• 400 - 500 Employee

• Category Analyst

  • Sep 2004 - May 2005

  Directed and executed in-depth research and analysis of category performance to optimize product mix across diverse categories. Compiled qualitative and quantitative data utilizing internal data sources, IRI, and Nielsen reports to guide recommendations for category marketing, merchandising, and promotional strategy.

• Merchandising Specialist

  • Sep 2000 - Sep 2004

  Cultivated strong internal and external business relationships among departments, stores, vendors, brokers, and other stakeholders to increase brand awareness and maximize product sales. Led marketing and promotional strategy creation and implementation through negotiating terms of sale and coordinating sponsorship and event promotions with vendors. Analyzed advertising and promotional performance to direct strategy planning and execution.

• Other Positions within Roundy’s

  • Oct 1994 - Sep 2000