Experience

Abrau-Durso

• Russian Federation
• Wine & Spirits
• 1 - 100 Employee

• Group Brand Manager

  • Aug 2019 - Present

  Managing a portfolio of premium products: sparkling wines (methode classique Victor Dravigny, Alexander II, dOr) and the still wines including the Abrau-Durso, Loza and Vedernikov winery projects. Ensuring brands remaining recognizable on the market, up-to-date and exciting to customers, providing tools for the sales plan realization. Responsible for the strategy development and its further implementation on the market; management of the marketing campaigns across all channels including Media (tv), Digital, Trade, BTL, TTL, etc.; creation and management of the promotional collateral to establish and maintain product branding and its proper communication (including video and film production, posm, guides, visuals); provision of the related market analysis (including sales, competitor, customer and trend researches) and relevant on-time action plans based on the results; planning and management of budgets; managing new and current product development, pricing and new product launches as well as new business opportunities. Show less



EUROWINE (Exposervice LLC)

• Senior Brand Manager

  • Jun 2018 - May 2019

  Responsible for the development of entrusted group of French\Argentinian\Chilean wine brands (40% turnover), which included sales and marketing strategy development and implementation on the Russian market. Responsible for the development of product price and image positioning on the market, provision of related market analysis (including competitor, KPI) and further on-time development of relevant and effective action plans based on the results. Ensured proper product portfolio management to balance the product mix to provide profitability. Identified potential product categories through market, customs and competitor analysis, participated in purchasing (product portfolio creation) function for the entrusted categories (new products search according to the identified needs). For the entrusted brands maintained alignment between producer and distributor’s strategies. Managed annual\monthly sales/purchases planning and coordinated work with internal departments to ensure proper stocks and sales plan realization. Developed and managed the implementation of marketing programs, digital marketing, PR and other brand projects as events, promotions or trade events in collaboration with event managers. In charge of negotiations with clients/producers, trainings to the sales force and clients, market visits with brand holders. Additionally carried a role of a channel manager for entire off-trade and regional departments of the company. Participated in sales strategy development. Identified potential possibilities for growth within channel. Helped key account managers in negotiations with key clients. Led analytical function to properly guide the channel. Also in charge of the water brands division within the company and new water NPD project. Had junior brand manager and analytic under my supervision. Show less

• Brand Manager

  • Feb 2017 - Jun 2018

  Responsible for the development of a group of wine brands on the Russian market, including strategy development, price building, product (category) marketing and sales planning, negotiations with clients/producers, events marketing (promotions, trade events, etc), portfolio optimization, analytical background (market analysis, competitor analysis, KPI) with the use of company analytical databases, Nielsen, IWSR. Working with Tommasi, Tariquet, Accolade, Baron Philippe de Rothschild, Guigal, Caceres, Advini brands. Also in charge of the water brands division within the company. Show less

• Junior Brand Manager

  • Nov 2016 - Feb 2017



PJSC Synergy

• Brand Manager Assistant

  • Aug 2015 - Nov 2016

  Marketing department. In charge of 5 spirit’s brands (including vodka Myagkov and Veda) and 2 new launches. Supported Brand manager in all brand projects and later reported directly to the Senior Brand Director. Led and developed brand projects (briefs, control, presentations, etc.), ensuring its on-time execution according to the plan and briefs, supporting and managing all its steps. As an assistant participated in brand analytics and was responsible for competitor analysis, KPI analytics (have experience with Sale in/out, Nielsen, IWSR, etc). Carried brand performance reports quarterly. Responsible for brand portfolio management, initiated portfolio developments within current range. Marketing activities and events organization, eg promo, degustations. Led NPD projects from scratch with design and recipe development, POSM development (tenders, briefing, design, production, realization, led and controled all steps). SMM, digital leading (FB, Instagram, Website developments). BTL and ATL projects, on-trade activities, branding, events for on-trade, sponsorship. Worked closely with trade marketing department, driving brand understanding, launched product trainings to sales force. The document flow - managed the launch and preparation of documents, marketing administration (documents, bills, etc). Worked closely with branding agencies, suppliers of key product components and all structures within company. Show less



Rantalinna Hotel

• Guest Relations Manager and General Manager Assistant

  • Jul 2013 - Dec 2013

  Media relations Hotel representative for trade-shows Staff training for F&B and restaurant service Customer relations Reservations and Front Office Marketing projects Hotel development projects Media relations Hotel representative for trade-shows Staff training for F&B and restaurant service Customer relations Reservations and Front Office Marketing projects Hotel development projects



Glion Institute of Higher Education

• Switzerland
• Hospitality
• 400 - 500 Employee

• FB Trainee Supervisor

  • Jul 2012 - Dec 2012

  FB Trainee supervisor of a small team at Bellevue restaurant, Cafe Viennois, a la carte restaurant Hotel Des Alpes. FB Trainee supervisor of a small team at Bellevue restaurant, Cafe Viennois, a la carte restaurant Hotel Des Alpes.