Experience

Zlade

• India
• Retail
• 1 - 100 Employee

• AVP Marketing and Director of Content

  • Feb 2022 - Present

  Leading internal and external cross-functional teams to work towards taking Aegis Personal Care and its three brands (Zlade, Summer, and Ballistic) to the next level through strategic marketing initiatives. Key responsibilities include overseeing all activities related to content creation, marketing, social media marketing, branding, design, and advertising. Leading internal and external cross-functional teams to work towards taking Aegis Personal Care and its three brands (Zlade, Summer, and Ballistic) to the next level through strategic marketing initiatives. Key responsibilities include overseeing all activities related to content creation, marketing, social media marketing, branding, design, and advertising.



RankUno Interactive Technologies Pvt. Ltd.

• Content Consultant

  • Jan 2018 - Feb 2022

• Assistant Content Manager

  • Jun 2014 - Dec 2017

  Led a team of diverse content writers, copywriters, designers, and social media strategists to enable international, national, and local clients to achieve their business and digital marketing goals by focusing on the strategic elements of online content and maximizing the commercial impact of the content produced for/by them. This included pre-production (analysis, research, content audit & content strategy), management, production (content creation, optimization & delivery), and post-production (promotion & evaluation).AWARDS & RECOGNITION:Exemplary Employee of the Year - 2014-15Best Employee of the Year - 2015-16 Show less



HB Design Pvt. Ltd.

• India
• Design Services
• 1 - 100 Employee

• Copywriter

  • Jul 2013 - Jun 2014

  Copywriting (short/long copy for web/print ads), campaign ideation, website content management, developing content for clients' newsletters (print/online), creative content writing for branding/marketing purposes and managing/editing all the content that goes out to the clients. Copywriting (short/long copy for web/print ads), campaign ideation, website content management, developing content for clients' newsletters (print/online), creative content writing for branding/marketing purposes and managing/editing all the content that goes out to the clients.



Tata Business Support Services

• India
• Consumer Services
• 1 - 100 Employee

• Team Leader (Operations)

  • Jul 2010 - Jun 2011

  Handling a team of 25 executives and ensuring the smooth functioning of the support system for the Tata Motors PCBU (inbound) process, while also maintaining high standards in terms of quality and driving the highest levels of performance by conducting frequent soft-skills sessions. Handling a team of 25 executives and ensuring the smooth functioning of the support system for the Tata Motors PCBU (inbound) process, while also maintaining high standards in terms of quality and driving the highest levels of performance by conducting frequent soft-skills sessions.