๐ฎ Ksenia Koster (๐ด on vacation till 1 Nov)
All-Round Marketing - VR Videogames Publishing at Beyond Frames Entertainment- Claim this Profile
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English Full professional proficiency
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German -
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Swedish Limited working proficiency
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Nederlands Limited working proficiency
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French Elementary proficiency
Topline Score
Bio
Timur Suzi
Ksenia is a great negotiator always looking for win-win solutions. She's always open for new ideas and bring them herself as well. Hard-worker, dig deep into details and let her teammates shines. I was lucky to work with Ksenia.
Johanna Leopold
Ksenia is an exceptional leader with strong strategic thinking capability and a talent to bring digital innovation strategies to life. She sees and understands the bigger picture and can convey it to others. As a team mate, she creates a creative and inclusive atmosphere, goes the extra mail and values everyone's contribution to a project. Ksenia is personable, trustworthy and lifts others up. It would be a pleasure to work with her again.
Timur Suzi
Ksenia is a great negotiator always looking for win-win solutions. She's always open for new ideas and bring them herself as well. Hard-worker, dig deep into details and let her teammates shines. I was lucky to work with Ksenia.
Johanna Leopold
Ksenia is an exceptional leader with strong strategic thinking capability and a talent to bring digital innovation strategies to life. She sees and understands the bigger picture and can convey it to others. As a team mate, she creates a creative and inclusive atmosphere, goes the extra mail and values everyone's contribution to a project. Ksenia is personable, trustworthy and lifts others up. It would be a pleasure to work with her again.
Timur Suzi
Ksenia is a great negotiator always looking for win-win solutions. She's always open for new ideas and bring them herself as well. Hard-worker, dig deep into details and let her teammates shines. I was lucky to work with Ksenia.
Johanna Leopold
Ksenia is an exceptional leader with strong strategic thinking capability and a talent to bring digital innovation strategies to life. She sees and understands the bigger picture and can convey it to others. As a team mate, she creates a creative and inclusive atmosphere, goes the extra mail and values everyone's contribution to a project. Ksenia is personable, trustworthy and lifts others up. It would be a pleasure to work with her again.
Timur Suzi
Ksenia is a great negotiator always looking for win-win solutions. She's always open for new ideas and bring them herself as well. Hard-worker, dig deep into details and let her teammates shines. I was lucky to work with Ksenia.
Johanna Leopold
Ksenia is an exceptional leader with strong strategic thinking capability and a talent to bring digital innovation strategies to life. She sees and understands the bigger picture and can convey it to others. As a team mate, she creates a creative and inclusive atmosphere, goes the extra mail and values everyone's contribution to a project. Ksenia is personable, trustworthy and lifts others up. It would be a pleasure to work with her again.
Credentials
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Dynamic Yield Certified User
Dynamic YieldJan, 2021- Oct, 2024 -
BDPE - Distinction
INSEADSep, 2020- Oct, 2024
Experience
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Beyond Frames Entertainment
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Sweden
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Entertainment Providers
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1 - 100 Employee
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All-Round Marketing - VR Videogames Publishing
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Mar 2022 - Present
With the all-star publishing team at BFE, we released 4 new games on MeatQuest, SteamVR, and Pico. My contributions: All-round marketing, video production, with some extra focus on UA. With the all-star publishing team at BFE, we released 4 new games on MeatQuest, SteamVR, and Pico. My contributions: All-round marketing, video production, with some extra focus on UA.
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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User Acquisition Manager
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Dec 2019 - Present
I run paid ads for indie publishers: Reddit, YouTube and Google, Meta, X. Steam and Meta Store analytics, content A/B testing, storepage improvements, demand generation, optimization based on cost per wishlist. Exclusively PC and/or VR games. I run paid ads for indie publishers: Reddit, YouTube and Google, Meta, X. Steam and Meta Store analytics, content A/B testing, storepage improvements, demand generation, optimization based on cost per wishlist. Exclusively PC and/or VR games.
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tinyBuild GAMES
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United States
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Computer Games
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1 - 100 Employee
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Marketing Consultant for Videogames Publishing
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Apr 2021 - Apr 2022
In this role, I built User Acquisition function from scratch. Within 9 months contract I have tested key advertising channels, found ROI-positive user journeys, developed the business process, engaged Producers, Video team and management, and eventually helped hire an in-house UA Manager to continue growing the audience for tinyBuild's portfolio of games. In this role, I built User Acquisition function from scratch. Within 9 months contract I have tested key advertising channels, found ROI-positive user journeys, developed the business process, engaged Producers, Video team and management, and eventually helped hire an in-house UA Manager to continue growing the audience for tinyBuild's portfolio of games.
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Marketing Lead for e-Commerce Personalization
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Nov 2020 - Apr 2021
I was contracted by the largest retailer in Central Asia to improve their e-Commerce performance. Within 6 months I have modernised core elements of 3 websites (category structure, navigation menu, branding etc) with total MAU of 600.000 unique customers; implemented AI tools and switched to predictive personalisation; upskilled marketing team and transferred marketing processes to Agile; bridged the communication gap between marketing, webdev and leadership; and supported a new CMO during first months of their leadership. Show less
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MY.GAMES
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France
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Retail
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Head of Marketing
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Jul 2014 - Sep 2020
- Team lead for the international marketing department (EMEA, NA, LATAM).- Product marketing for a portfolio of online videogames (desktop, console, mobile): created data-driven strategies, defined competitive advantage, positioning, messaging and communication.- Owned responsibility for audience metrics. Lead 15+ successful global product launches, attracting multimillion audiences.- Product ownership: built in-house MarTech solutions (database integrations, tracker and SDK modifications, AI-driven predictive modelling, dashboards for marketeers and C-levels).- Organized the companyโs presence at the biggest global industry events. Centralized B2B marketing.- Market potential evaluation, portfolio management. Show less
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Head Of Brand Management
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Jul 2014 - Sep 2017
- Member of the Marketing Tiger Team: an internal agency for consulting product teams, defining product strategies, and growth hacking.- Senior Brand Manager for over 13 award-winning global game launches, attracting 100mln+ audience worldwide on desktop and mobile.- Lead one of nationโs biggest integrated marketing campaigns (digital, TV, OOH, BTL, PR, GR), dramatically improving brand awareness for a new product.- Optimised production of creative assets for projects with 15+ stakeholders, built consistent brand guidelines making creative choices based on data research. Show less
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Senior Marketing Manager
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May 2007 - May 2014
Meloman Group (6000 employees) is a retailer and film distributor. - Started a new branch of business that grew to 17% of the company's turnover within 4 years. - Built a holistic B2B2C ecosystem. - Integrated marketing for titles by Sony Pictures, Walt Disney, Warner Bros, XX Century Fox. - Controlled and optimized omnichannel campaigns: TV, OOH, digital, POS, Partnerships. - Owned full responsibility for multimillion yearly marketing budgets, generating +200% incremental spend growth. Show less
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Education
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2020 - 2020
INSEAD
Building Digital Partnerships and Ecosystems
Community
