Experience

ZWO16 Architekten und Ingenieure
• Germany
• Architecture and Planning
• 1 - 100 Employee
• Marketing Specialist

  • Nov 2019 - Present


Omnia

• United States
• Hospitals and Health Care

• Senior Account Manager

  • Apr 2018 - Jun 2019

  Client Portfolio Deloitte Dubai Sports City (mixed-use city district) Tecom (government zoning authority) BRDB (Malaysian property and destination developer) Abdul Latif Jameel (private, diversified business from Saudi Arabia) Significant Achievements: Brand development of government trustmark from naming to brand strategy and brand identity development Championing a successful brand development of a new mixed-use district in Muscat, from naming to brand strategy and brand identity development Ensured a retainer extension, but on a larger scale, by building trusted relationship with the client Secured an appreciation award for the agency for a successful creative collaboration, presented by Tecom Show less



balcony8 Communication Architects

• Account Manager

  • May 2017 - Apr 2018

  Client Portfolio XDubai (#1 extreme sports provider in Dubai) Stadium (multi-brands sports retail store) Talise (luxury wellness center) Bacardi Our Space (growing international co-working spaces brand) Tom&Serge, Black Bears, Pangoline and other f&b projects Significant Achievements: Assisted with facilitation of key stakeholder brand workshops and validated the brand strategy for various clients, such as Stadium, Talise and several f&b projects Secured a significant new business win with XDubai and worked on development of XYoga Dubai 2018 launch campaign platform across social/owned/earned/paid channels Appointed key agency contact with new business win Stadium and provided a fully integrated client servicing package and lead a successful rebranding project Secured a significant New Business win with Bacardi for a launch event and marketing retainer for Dewar’s brand with a further expansion to Grey Goose brand Project lead on several marketing campaign projects for a diverse portfolio of clients, with a heavy involvement in strategy development Appointed key agency contact for several retainer clients and provided them with account and marketing consultancy services Developed and submitted several New Business proposals and pitch projects; and within few months became the agency ‘go-to’ for the layout and output of marketing proposals. Secured several New Business wins, including Bacardi, XDubai, Muscat Bay and etc. Show less



Insignia Worldwide

• United Arab Emirates
• Design Services
• 1 - 100 Employee

• Senior Account Executive

  • Mar 2015 - Apr 2017

  Client Portfolio Hospitality brands: Atlantis The Palm, Kempinski Doha, Jumeirah Hotels & Resorts, Curio - Collection by Hilton, Millennium & Biltmore Hotels, InterContinental Dubai Marina, Warwick - Dubai, Westin - Dubai, DoubleTree by Hilton Aerospace: Airbus Others: Chef Middle East (premium products supplier for hotels and restaurants ) Significant Achievements Within 2 months became the agency default ‘go-to’ for the design, layout and output of strategic brand and marketing proposals Defined and developed an in-house brand toolkit/presentation structure to provide effective reporting and presentation of hospitality brand positioning workshop outputs Secured a significant new business win in Qatar with a new Curio - A Collection by Hilton property and implemented the naming, positioning, branding and pre-opening launch platform across social/owned/earned/paid channels Assisted with facilitation of key stakeholder brand workshops and provided the data consolidation to influence and validate brand strategy Appointed key agency contact with new business win Airbus and provided fully integrated client servicing package and onboarding for client and launched first integrated Middle East campaign ‘generations ahead’ Project lead on the conceptualisation and launch to market of over 12 premium food and beverage concepts with development of the service, culinary and design philosophy and rollout of branding, key messaging, value compression, vision, mission and enduring essence Defined and deployed local and regional tactical rooms and destination dining f&b campaigns during cyclical hospitality need periods for Atlantis, Kempinski, St Regis, Jumeirah, InterContinental Dubai Marina Show less



Nectarin

• Russian Federation
• Advertising Services
• 1 - 100 Employee

• Digital Account Manager

  • Aug 2014 - Mar 2015

  Nectarin voted one of the top three digital agencies in Russia is a full-service agency providing clients with an unrivalled level of digital doctrine for effective adoption of this emerging and mission critical ‘real-time’ channel/route to market. Reporting into the Account Director, I was the conduit and lead contact person for the client’s initial immersion and strategy formulation for all new projects into the agency. My competencies provided an account-planning and research facility to define the logic and ‘best practices’ for the implementation of campaignable digital activation that met the ‘needs and wants’ of the clients business objectives and more importantly the ‘hearts and minds’ of the consumers. Significant Achievements Think Tank champion in strategy formulation for integrated launch platforms across Russia for global entertainment companies (20th Century Fox and Warner Brothers) to ensure effective visibility in gateway cities with premium cinema facilities. Successful digital and social integration modules were defined to assist with ‘viral’ publicity across the country to launch these Hollywood Blockbusters with presence, relevance and differentiation Influenced the direction and activation of paid and social media plans to support the defined ‘big-idea’ launch strategy Prepared full reporting and campaign measure/monitor metrics for clients designed to provide ‘real-time’ intelligence to facilitate change in strategic direction if required Implemented Russia’s first fully integrated and social campaign for Energizer Batteries ‘kids dance contest’. Campaign delivered significant new market share for Energizer from Duracell and increased top of mind brand recall by 12% during the campaign period Show less



Jey STUDY

• Russian Federation
• Education Administration Programs
• 1 - 100 Employee

• Group Leader

  • Jul 2014 - Jul 2014

  - Accompanied a group of mixed nationality students to London as part of an international exchange program focused of developing English skills - In charge of organizing study timetables/objectives, developing curriculum, leading group discussion and leading London excursions - Accompanied a group of mixed nationality students to London as part of an international exchange program focused of developing English skills - In charge of organizing study timetables/objectives, developing curriculum, leading group discussion and leading London excursions



Vita Sfera

• Spain
• Construction

• Marketing and Project Manager

  • May 2013 - Jul 2014

  Created the ‘HUB’ a ‘kill the competition’ concept designed to bring designers, manufacturers and retailers together in one place and provide marketing council to raise awareness and advocacy of bespoke furniture designers into the heart of the high-net-worth prospects. This award-winning initiative consolidated a very fragmented multi-disciplined process and positively impacted with improved margins, time to market and brand cache in and around the traditional and rather limited exposure levels bespoke designers would endure. Significant Achievements Implemented a comprehensive marketing ‘brand council’ function into the ‘HUB’ to help shape strategy and PR around bespoke designers products and align them to retailers and manufacturers. Overhauled the company’s website from the bottom up and defined an SEO and SEM strategy increasing site visitation by 140% in the first six months from launch. Integrated a research function into the company structure to provide forecasting and trend-watching functionality into a fickle market that delivered on the diversification strategy and future proofing of the business model. Show less



AEROOM

• United States
• Research Services

• Marketing and Import manager

  • Mar 2012 - Apr 2013

  Provided strategic marketing and brand council from scratch for this award-winning SME that was experiencing exponential growth and recognition in the high-end designer bathroom and sanitary ware niche. Company success was outpacing marketing and brand presence and my role was to provide an immediate ‘shop window’ to the world to sustain the growth and popularity of this bespoke supplier. Significant Achievements Developed fully functional e-commerce presence (aeroom.ru) in six weeks and structured the new marketing function, which was embedded into the company culture. Quick wins were the game-changing rebranding and development of the verbal identity and core visual assets Managed events for designers and trade partners with international business trips to Italian factories Represented the Company tradeshows and exhibitions in Moscow, Paris, Bologna Successfully collaborated with several European and American furniture factories on the basis of interior design projects Show less



Publishing Group Parlan

• Book and Periodical Publishing
• 1 - 100 Employee

• Advertising sales manager

  • Jul 2011 - Mar 2012

  All functions of advertising sales management in interior design magazine MEZONIN: - Proactive selling, working with a client base, new clients’ search - Negotiations with potential partners and clients; concluding contracts with the new clients - Participation in creation and development of special projects for clients - Collaboration with Italian furniture factories on making handbook “100 Italian furniture factories” - Visiting and taking part in exhibitions, conferences, presentations and etc. Results: 5 new contracts for advertising, 4 contracts with Italian factories for advertising in handbook Show less



: Lapastafresca LLC, First Russian manufacturer of fresh Italian pasta

• Marketing Manager

  • Oct 2010 - Jul 2011

  - Organized the Company's Marketing and PR events (exhibitions, contests, a charity bazaar at the Italian embassy, etc.) - General lead on devising new product strategies and implementing the same -Market research and networking - Coordinated publications in magazines (e.g. Afisha-Eda, Culinary Practicum) - Organized Italian cuisine workshops at culinary academies featuring the Company’s pasta products - Restructured the Company's website and drafted/monitored blog entries promoting the Company Show less