Experience

PIN Business Network

• United States
• Advertising Services
• 1 - 100 Employee

• Chief Executive Officer

  • Oct 2016 - Present



Kids are Stars

• Individual and Family Services
• 1 - 100 Employee

• Founder and CEO

  • Jun 2009 - Present



Target-Line Solutions

• President, Founder

  • Mar 2016 - Oct 2016



Colorado State University Global

• United States
• Higher Education
• 200 - 300 Employee

• Associate Director of Marketing

  • Jun 2014 - Mar 2016

  Responsible for the daily operations, budgets, and strategic planning of the Marketing Department and all its functions related to student inquiry generation activities. Accountable for daily management of a growing team of twelve employees with job functions that include digital and traditional advertising, internal and external marketing communications, technical writing and content generation, graphic design, project management, print and collateral material design, website development, social media, public relations, business analytics, community relations, military outreach, and community college and corporate affiliate business development.



Westwood College - Denver North

• United States
• Education Management
• 700 & Above Employee

• Senior Director of Portfolio Management

  • Oct 2003 - Jun 2014

  Accountable for the direction and oversight of the Portfolio Management team. Responsibilities included the end-to-end ownership of system-wide product lines, product line growth, innovation, and the maximization of lifetime value. Oversight and supervision of all product lines across the full product lifecycle, including management activities such as; product ideation and validation, the targeting of new customer segments by entering new verticals; expanding and innovating existing product lines; creating product and offer customization; and project managing product launches, transplants and discontinuations.Senior Director of Portfolio Management: 2012- 2014 • Launched over 300 new and transplant products across 15 ground campuses and an online division.• Developed and implemented new pricing and cost structure consolidation.• Created “Lifetime Return” and “Return on Educational Investment” calculations to measure success of individual degree programs Director of Marketing: 2010- 2012• Provided full life cycle research and management for multiple clusters of programs• Created strategic market analysis presentations for new and existing programs • Developed and managed social media integration, lead campaign development, monitored traffic and responses, and refined company response plans.• Developed social media reporting and outcome metrics for Executive Management.Senior Marketing Manager: 2008- 2010• Provided full life cycle research, wrote business cases, designed and implemented new degree programs• Developed, introduced, and implemented full program development life cycle process.• Created and reviewed statistical claims for external corporate website.Market Research Analyst to Marketing Manager: 2003- 2008• Researched potential new degree programs offered at competition in like markets.• Compared competition style, presence and pricing for specific programs which allowed for increased market penetration and impact.