Experience

Olivia Home

• Italy
• Textile Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Jan 2022 - Present

  - Cooperation in developing new products for sale: assumptions, additional services, final appearance of the building and common areas - Developing marketing strategies and plans, preparation of website, 3d investments mock-ups, visualizations for sales office and online use, other promotional materials - Media planning and buying, leads management - Cooperation with advertising agencies, PR agency – development of PR strategy, supervising PR activities, - Market research, preparation of competitive reviews, - Budget preparation and controlling Show less



Athomeliving.pl

• Poland
• Real Estate
• 1 - 100 Employee

• Marketing Manager

  • Jan 2021 - Present

  - Cooperation in developing new product for rent: assumptions, additional services, final appearance of the building and common areas - Commercializing the building - developing marketing strategies and plans, preparation of website, promotional materials as well as media planning and buying, - Cooperation with advertising agencies, PR agency – development of PR strategy, supervising PR activities, - Market research, preparation of competitive reviews, - Budget preparation and controlling Show less



Invest Komfort Spółka Akcyjna Sp.K.

• Marketing and PR Manager

  • Oct 2018 - Dec 2020

  - Resposible for a team of 5 specialists and all marketing activities of residential developments (10-12 yearly), - Developing marketing strategies and plans, preparation of promotional materials as well as media planning and buying, - cooperation with advertising agencies, PR agency – development of PR/CSR strategy, suppervising PR activities, crisis management, building relations with media, - Market research, preparation of competitive reviews, - Budget preparation and controling Show less



Allianz Group

• United States
• Software Development
• 1 - 100 Employee

• Marketing Manager

  • Oct 2009 - Oct 2018

  - Brand Management - design & execution brand development strategy - Planning & managment of advertising/ promotional campaigns for product lines - Design & execution new product communication campaigns - Media planning & buying - Marketing research - competitor's activity investigation, customer's attitude/ expectation towards financial service providers - Local management of international CSR project - Management of marketing budget - Brand Management - design & execution brand development strategy - Planning & managment of advertising/ promotional campaigns for product lines - Design & execution new product communication campaigns - Media planning & buying - Marketing research - competitor's activity investigation, customer's attitude/ expectation towards financial service providers - Local management of international CSR project - Management of marketing budget



PZU

• Poland
• Insurance
• 700 & Above Employee

• Senior Marketing Communications Specialist

  • Jun 2008 - Aug 2008

  - Marketing communication campaigns management - Media planning & buying - Marketing research - customer's attitude investigations towards marketing communication concepts - Management of marketing budget of marketing campaigns - Marketing communication campaigns management - Media planning & buying - Marketing research - customer's attitude investigations towards marketing communication concepts - Management of marketing budget of marketing campaigns



Polkomtel

• Poland
• Telecommunications
• 700 & Above Employee

• Senior Brand Manager

  • 1998 - May 2008

  Coordination of all brand activities, especially: - preparation, execution as well as supervision of advertising campaigns in ATL and BTL media, - creation of communication strategy, positioning of the brand and target group selection, - supervising of country and regional communication activities of the brand - participation in creation of tactical and operational plans of the brand communication, - coordination and support of sales promotions, cross-promotions with partners, events, sponsoring events undertaken by the brand, - coordination of the market research of the brand and target groups selection, - strict cooperation with the advertising agencies, BTL and research companies. Show less