Experience

ЦУМ Київ | TSUM Kyiv Department Store

• Ukraine
• Retail
• 1 - 100 Employee

• Senior Creative Designer | Head of creative department

  • Oct 2016 - Present

  TASKS/PROJECTS: - Development of creative concepts for seasonal decoration and various retail areas in the department store (more than 45000 m2, 8 floors): visual merchandising elements, facade decoration, promo zones. - Conceptualization of a global strategy for indoor and outdoor decoration. - Management of a creative team composed of designers and project managers. - Planning and implementing projects aimed at both shaping the brand image in the eyes of customers and brand partners as well as increasing the influx of visitors. - Artistic supervision of visual solutions, sketches and production - from concept to the final installation. - Design for pop-up zones and marketing launches in collaboration with various international and local brand partners such as Chanel, Dior, Samsung, Jimmy Cho, Frolov, etc. - Preparation and implementation of advertising campaigns. KEY ACHIEVEMENTS: - Nomination by @VMSD (Visual Merchandising and Store Design) magazine for the 27th Annual International "Honorable Mention" Award. "The Power of Natгe" design project for the Spring/Summer 2020 seasongot the award. Among the winners are projects by Macy's (New York) and Bergmeyer (Boston) brands. 2021 - Nomination for the "Grand Prize" (Best in Show) of the 49th VMSD's 2020 International Visual Design Competition. TSUM's New Year's windowdisplay design project "Gift Factory" was recognized as the best project of the year by VMSD. 2020 - Nomination for the "Honorable Mention" Award by @VMSD magazine. Spring/Summer 2019 Renaissance storefront design project celebrating the department store's 80th anniversary. 2020 - "International Window Display" nomination at the VM and Display Awards (London). TSUM's Kaleidoscope storefront design project was a finalist in the International Window Display Awards (London) 2019 and was in the top 5 in the International Window Display category along with Christian Louboutin, Footlocker, Moncler projects. 2019 Show less



24tv.ua

• Киев, Киев, Украина

• Illustrator

  • Oct 2015 - Oct 2018

  Illustrator at news agency. TASKS/PROJECTS: - Creating of illustrations and accompanying text for current news stories extracting and visualizing the essence of the event. KEY ACHIEVEMENTS: - Illustrations had a large number of views and reposts exceeding the number of views of other publications by several dozens of times. - Exclusive content has proven to make the platform more attractive to advertisers - In 2016 the winner of the international competition "Stop censorship", the award "Best work in the category "Illustration". Show less



Sasquatch Digital Agency

• Ukraine
• Advertising Services
• 1 - 100 Employee

• Graphic Designer

  • Jun 2016 - Oct 2016

  Creative designer in digital advertising and PR agency. TASKS/PROJECTS: - Develop creative ideas and implementation. - Develop design concepts for nationally and internationally renowned clients. - POSM and digital design. - Branding. Brand development. - Illustration. - Creation of logos, corporate identity, brand books, printing, etc. - Media advertising. KEY ACHIEVEMENTS: - Work with companies from different spheres of business. - Work with international brands - Libero, Libresse, Royal Canin. - Increased brand awareness through creativity in social networks. - Involvement new customers through the preparation of presentation materials. Show less



MADEheart.com

• Киев, Украина

• Creative Designer

  • Aug 2015 - Jul 2016

  Creative e-commerce designer. TASKS/PROJECTS: - Development of creative ideas and their implementation for different online sales platforms. - Development of design of exhibition stands. - Product photography, stylization of photo shoots. - Product retouching. - WEB design, application design. - Branding. Branding development. Creation of logos, corporate identity, brand books, printing, etc. for different brands in the company. - Elaborate visual strategy of the brand. - Conceptualize and craft eye-catching creative content that moves the needle (including visual content, product images, ads, illustrations) KEY ACHIEVEMENTS: - Create and champion a practical brand style guide to drive brand consistency across all touchpoints. - Working with international online marketplaces - Amazon, Etsy, Ebay, Alibaba. - Increased brand awareness and sales through creativity. - Redesign of the brand website. - Development of a new app. - Conducting a number of creative events that were noted by management as successful corporate events. - Improvement of the quality of the visual content of the website through a collaboration initiative between a designer and a photographer and the development of set designs for photo shoots. Show less



Фриланс

• Ukraine

• Freelance Designer

  • Sep 2014 - Aug 2015

  Development of design projects for various companies: - Gete Institute (cultural center and language school) - graphic design. - PUMB (bank) book illustration and design of POS materials. - Intesport (sportswear retailer) - showcase design. Development of design projects for various companies: - Gete Institute (cultural center and language school) - graphic design. - PUMB (bank) book illustration and design of POS materials. - Intesport (sportswear retailer) - showcase design.



Charitable Foundation "Creative Ukraine of the XXI Century"

• Киев, Украина

• Creative Designer

  • Sep 2013 - Aug 2014

  Art direction and graphic design for the company's projects. TASKS/PROJECTS: - Development of design of exhibition stands. - Subject photography, stylization of photos. - Photoretouching of models and products. - WEB design. - Branding. Branding, corporate identity development. - Elaborate visual strategy of the brand. - Development of creative ideas and their implementation for different types of products: merchandising, packaging, souvenir products. KEY ACHIEVEMENTS: - Work for a charitable brand for the development of the culture of the country, which supports folk artists and athletes. - Increase brand awareness through creativity. - Creation of an overall holistic visual language for the brand. - Improved my photography and photo retouching skills. Show less