Krystle Saw
Assistant Manager - Branding and Digital Marketing at Rouse- Claim this Profile
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English Native or bilingual proficiency
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Chinese (Cantonese) Native or bilingual proficiency
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Chinese (Mandarin) Limited working proficiency
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Bio
Experience
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Rouse
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United Kingdom
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Legal Services
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300 - 400 Employee
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Assistant Manager - Branding and Digital Marketing
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Jun 2015 - Present
Brand management – Ensure branding consistency across all services and digital platforms by providing creative direction to agencies and developers, develop branding guidelines that adhere to brand identity, create and design international marketing materials for advertising campaigns, events, and sponsorship (Adobe Suite) Digital – Responsible for spearheading email marketing system, manage content and online presence across digital platforms, manage firm’s intranet and social media accounts Campaigns & communications – Execute digital marketing campaigns by utilizing CRM and e-marketing software, provide analytics to refine campaigns from creation through development and execution, communicating results to stakeholders Video production – Produce and edit internal videos, work with agencies to create and provide creative direction for video related work Business development – Strategic planning of BD initiatives to drive expansion and cross-selling of service offerings Show less
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Education
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Ryerson University
Bachelor of Commerce (BCom), Marketing