Krystina Elbertsen
Account Executive, Partnership Marketing at National Hockey League (NHL)- Claim this Profile
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Bio
Credentials
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Brand and Marketing Integration
LinkedInMar, 2022- Nov, 2024 -
Project Leadership
LinkedInOct, 2021- Nov, 2024 -
Strategic Partnerships
LinkedInMay, 2021- Nov, 2024 -
Email and Newsletter Marketing Foundations
LinkedInNov, 2020- Nov, 2024 -
Project Management Foundations
LinkedInNov, 2020- Nov, 2024 -
Social Media Marketing Foundations
LinkedInOct, 2020- Nov, 2024 -
Social Media Marketing Mastery
UdemyJul, 2020- Nov, 2024 -
Google Analytics For Beginners
GoogleMay, 2020- Nov, 2024 -
Google Analytics Individual Qualification
GoogleMay, 2020- Nov, 2024
Experience
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National Hockey League (NHL)
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Spectator Sports
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700 & Above Employee
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Account Executive, Partnership Marketing
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Oct 2022 - Present
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The Source
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Canada
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Retail
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700 & Above Employee
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Specialist, Partner Channels and Business Development
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Dec 2021 - Oct 2022
- Support strategic planning and execution of partnership programs and business development portfolio- End-to-end partnership campaign development and execution
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Coordinator, Partner Channels and Business Development
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Dec 2020 - Dec 2021
- Support and manage the partnerships program to drive engagement- Own day-to-day relationships with partners
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TSN - The Sports Network - Canada
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Broadcast Media Production and Distribution
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400 - 500 Employee
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Brand Partnerships Intern
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Sep 2019 - Dec 2019
- Managed deliverables and execution of specific campaigns across multiple TSN and BarDown social channels - Tracked and analyzed social media metrics relating to campaign posts across all TSN and BarDown social channels- Collaborated with the Project Managers on the creation of post-campaign reports and analysis - Managed internal and direct client communication regarding campaigns on various TSN platforms- NASCARonTSN Twitter: created a social strategy and ran the Twitter account, increasing Tweet impressions by over 50% in three months
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Flipp
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Canada
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Software Development
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300 - 400 Employee
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Operations Coordinator
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May 2018 - Aug 2018
Worked on the Coupons Team within the Operations department.- Process improvement and management Worked on the Coupons Team within the Operations department.- Process improvement and management
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Infrastructure Ontario
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Canada
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Construction
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700 & Above Employee
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Summer Associate, Human Resources
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May 2017 - Aug 2017
Worked within both the Human Capital Planning Team and Learning & HR Programs Team. - Lead on the research and planning of a Corporate-wide Mentorship Program- Collected and analyzed voluntary turnover data Worked within both the Human Capital Planning Team and Learning & HR Programs Team. - Lead on the research and planning of a Corporate-wide Mentorship Program- Collected and analyzed voluntary turnover data
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Manulife
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Canada
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Insurance
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700 & Above Employee
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Project Coordinator, Development and Quality Assurance
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Aug 2016 - Dec 2016
Worked within the Global Solutions Delivery (GSD) Department in the Information Systems (IS) Program.- Reviewed, prioritized, and allocated the Development and Quality Assurance teams to appropriate project business request demands - Assisted in managing and ensuring consistency and quality while tracking project deliverables Worked within the Global Solutions Delivery (GSD) Department in the Information Systems (IS) Program.- Reviewed, prioritized, and allocated the Development and Quality Assurance teams to appropriate project business request demands - Assisted in managing and ensuring consistency and quality while tracking project deliverables
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City of Toronto
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Canada
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Government Administration
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700 & Above Employee
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Integrated Technology - Business Support Student, Toronto Water
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Jan 2016 - Apr 2016
Worked with the Integrated Technology Management (ITM) Unit. - Created content for the Integrated Technology Management Unit (ITM) internal intranet- Composed an overall web design and structure using Confluence Worked with the Integrated Technology Management (ITM) Unit. - Created content for the Integrated Technology Management Unit (ITM) internal intranet- Composed an overall web design and structure using Confluence
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Scotiabank
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Canada
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Banking
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700 & Above Employee
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Summer Intern, Investment Specialists
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Apr 2015 - Aug 2015
Worked with the Investment Specialists National Team in Global Asset Management. - Efficiently tracked and organized the transfers of customer assets from other Financial Institutions into Scotiabank. Worked with the Investment Specialists National Team in Global Asset Management. - Efficiently tracked and organized the transfers of customer assets from other Financial Institutions into Scotiabank.
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Education
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George Brown College
Sport and Event Marketing, Post Graduate -
University of Waterloo
Bachelor’s Degree, Arts and Business Co-op Program - Sociology Major, International Studies Minor, Legal Studies Minor