Krystina Abboud
CEO // Marketing Strategist at Squalls- Claim this Profile
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English Full professional proficiency
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French Full professional proficiency
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Arabic Native or bilingual proficiency
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Bio
Lucien Yammine
I had the pleasure of meeting Krystina when I have decided to establish my company related to healthcare services. I have consulted with Krystina regarding several aspects from brand creation and marketing communication strategy to social media content. And from the very beginning, she was able to grasp the direction I was aiming for and portray to my audience exactly what was intended. Throughout, krystina did not only deliver what was agreed upon, but she also managed to remain one step ahead because of avant-gardiste approach. Whether it is for design purposes, marketing or communication strategy, I can’t but recommend Krystina high enough for her work and professionalism.
Kime Doyon
Krystina est une professionnelle attentionnée, investie et très proactive. Elle écoute et comprend absolument tous nos besoins, elle répond aux attentes élevées données par la Ville, et ce, avec brio! Elle a su mener un projet de carte du temps des Fêtes en quelques semaines à peine et le résultat est époustouflant! Merci encore pour ta collaboration ! En espérant faire d’autres projets ensemble dans le futur. Kime
Rose Loiseau
Krystina sait cerner non seulement les besoins de ses clients et clients potentiels mais elle cerne également la personne derrière l'entreprise. Ce qui permet une relation fluide et agréable. C'est un pur délice de travailler avec son équipe. Leurs compétences sont superbes et leur approche magnifique. Je recommande fortement toute entreprise de faire affaire avec Squalls!
Lucien Yammine
I had the pleasure of meeting Krystina when I have decided to establish my company related to healthcare services. I have consulted with Krystina regarding several aspects from brand creation and marketing communication strategy to social media content. And from the very beginning, she was able to grasp the direction I was aiming for and portray to my audience exactly what was intended. Throughout, krystina did not only deliver what was agreed upon, but she also managed to remain one step ahead because of avant-gardiste approach. Whether it is for design purposes, marketing or communication strategy, I can’t but recommend Krystina high enough for her work and professionalism.
Kime Doyon
Krystina est une professionnelle attentionnée, investie et très proactive. Elle écoute et comprend absolument tous nos besoins, elle répond aux attentes élevées données par la Ville, et ce, avec brio! Elle a su mener un projet de carte du temps des Fêtes en quelques semaines à peine et le résultat est époustouflant! Merci encore pour ta collaboration ! En espérant faire d’autres projets ensemble dans le futur. Kime
Rose Loiseau
Krystina sait cerner non seulement les besoins de ses clients et clients potentiels mais elle cerne également la personne derrière l'entreprise. Ce qui permet une relation fluide et agréable. C'est un pur délice de travailler avec son équipe. Leurs compétences sont superbes et leur approche magnifique. Je recommande fortement toute entreprise de faire affaire avec Squalls!
Lucien Yammine
I had the pleasure of meeting Krystina when I have decided to establish my company related to healthcare services. I have consulted with Krystina regarding several aspects from brand creation and marketing communication strategy to social media content. And from the very beginning, she was able to grasp the direction I was aiming for and portray to my audience exactly what was intended. Throughout, krystina did not only deliver what was agreed upon, but she also managed to remain one step ahead because of avant-gardiste approach. Whether it is for design purposes, marketing or communication strategy, I can’t but recommend Krystina high enough for her work and professionalism.
Kime Doyon
Krystina est une professionnelle attentionnée, investie et très proactive. Elle écoute et comprend absolument tous nos besoins, elle répond aux attentes élevées données par la Ville, et ce, avec brio! Elle a su mener un projet de carte du temps des Fêtes en quelques semaines à peine et le résultat est époustouflant! Merci encore pour ta collaboration ! En espérant faire d’autres projets ensemble dans le futur. Kime
Rose Loiseau
Krystina sait cerner non seulement les besoins de ses clients et clients potentiels mais elle cerne également la personne derrière l'entreprise. Ce qui permet une relation fluide et agréable. C'est un pur délice de travailler avec son équipe. Leurs compétences sont superbes et leur approche magnifique. Je recommande fortement toute entreprise de faire affaire avec Squalls!
Lucien Yammine
I had the pleasure of meeting Krystina when I have decided to establish my company related to healthcare services. I have consulted with Krystina regarding several aspects from brand creation and marketing communication strategy to social media content. And from the very beginning, she was able to grasp the direction I was aiming for and portray to my audience exactly what was intended. Throughout, krystina did not only deliver what was agreed upon, but she also managed to remain one step ahead because of avant-gardiste approach. Whether it is for design purposes, marketing or communication strategy, I can’t but recommend Krystina high enough for her work and professionalism.
Kime Doyon
Krystina est une professionnelle attentionnée, investie et très proactive. Elle écoute et comprend absolument tous nos besoins, elle répond aux attentes élevées données par la Ville, et ce, avec brio! Elle a su mener un projet de carte du temps des Fêtes en quelques semaines à peine et le résultat est époustouflant! Merci encore pour ta collaboration ! En espérant faire d’autres projets ensemble dans le futur. Kime
Rose Loiseau
Krystina sait cerner non seulement les besoins de ses clients et clients potentiels mais elle cerne également la personne derrière l'entreprise. Ce qui permet une relation fluide et agréable. C'est un pur délice de travailler avec son équipe. Leurs compétences sont superbes et leur approche magnifique. Je recommande fortement toute entreprise de faire affaire avec Squalls!
Experience
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Squalls
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Canada
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Marketing Services
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1 - 100 Employee
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CEO // Marketing Strategist
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Sep 2019 - Present
- Develop Squalls’ business plan - Design and implement the company’s strategic marketing and communication plan - Elaborate and implement the company’s marketing and business development plan - Build Squalls’ brand image and content plan - Develop strategies and sales documents - Position Squalls on the local market - Analyze the marketing industry and local competition - Build the administrative and operational structure of the company and provide it with modern management tools - Manage the team, projects and clients - Ensure the administrative management of the company
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Marketing Strategist
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Aug 2018 - Sep 2019
- Retail business marketing- Elaborate marketing and communication plans for B2B and B2C businesses- Brand positioning study- Competition and market study- Digital and traditional media strategy- Building and launching solid brands- Specific marketing study and research- Consumer behavior analysis- Identify strategic business, marketing, and communication objectives- Content marketing- Brand image consulting- Performance management including full campaign performance report analysis (KPI)- Account and campaign management
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Art Director
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Jun 2013 - Aug 2019
- Manage cross functional creative teams- Build strong brand identities (logo, stationery, packaging, typography, etc.)- Establish specific brand guidelines and brand books- Create impactful key visuals for traditional and digital campaigns- Design visual interfaces for mobile applications, websites, and landing pages- Layout design for B2B and B2C businesses including brochures and magazines- Print production and artwork finalization
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its.communications
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Lebanon
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Advertising Services
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1 - 100 Employee
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Art Director
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Aug 2017 - Jul 2018
- Concept developing and brainstorming for 360 campaigns - Art direction and design - Brand identity concepts and designs - UX/UI design - Banking annual reports and brochures layout design - Visual design of traditional and digital campaigns - Worked on many pitches - Attended PPM and TVC shootings - Concept developing and brainstorming for 360 campaigns - Art direction and design - Brand identity concepts and designs - UX/UI design - Banking annual reports and brochures layout design - Visual design of traditional and digital campaigns - Worked on many pitches - Attended PPM and TVC shootings
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Tony Ward Couture
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Lebanon
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Communications Intern
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Aug 2014 - Sep 2014
- Look book design - Stationery design following Tony Ward’s rebranding - Social media posts design - Social media calendar handling - Monitoring of the organic activity on social media pages - Look book design - Stationery design following Tony Ward’s rebranding - Social media posts design - Social media calendar handling - Monitoring of the organic activity on social media pages
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Purple ad Agency
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Beirut, Lebanon
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Art Direction Intern
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Aug 2013 - Sep 2013
- Concepts and art direction for BTL advertising campaigns - Brand identity concept and development including logos and stationery - Visual research and mood boards - Concepts and art direction for BTL advertising campaigns - Brand identity concept and development including logos and stationery - Visual research and mood boards
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IMPACT BBDO
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Advertising Services
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400 - 500 Employee
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Art Direction Intern
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Jun 2013 - Jul 2013
- Brainstorming with the assigned creative team - Key visual design for traditional advertising campaigns (ATL & BTL) - 3D concepts and designs for promotional stands - Attended focus groups - Brainstorming with the assigned creative team - Key visual design for traditional advertising campaigns (ATL & BTL) - 3D concepts and designs for promotional stands - Attended focus groups
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Education
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2018 - 2019
HEC Montréal
DESS, Startegic marketing -
2014 - 2016
Académie Libanaise des Beaux-Arts
Master's degree, Art direction and visual communication -
2011 - 2014
Académie Libanaise des Beaux-Arts
Bachelor's degree, Design & Visual Communications -
1998 - 2011
Collège Notre-Dame de Jamhour
High School Degree
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