Krystin True
Teacher at Thornton Academy- Claim this Profile
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Bio
Caroline McAleese Riley
Krystin is the perfect combination of smart, strategic and fun to work with. She is tireless in doing what is right for a client and never stops learning the newest trends. She is an absolute treasure for any company lucky enough to have her.
Caroline McAleese Riley
Krystin is the perfect combination of smart, strategic and fun to work with. She is tireless in doing what is right for a client and never stops learning the newest trends. She is an absolute treasure for any company lucky enough to have her.
Caroline McAleese Riley
Krystin is the perfect combination of smart, strategic and fun to work with. She is tireless in doing what is right for a client and never stops learning the newest trends. She is an absolute treasure for any company lucky enough to have her.
Caroline McAleese Riley
Krystin is the perfect combination of smart, strategic and fun to work with. She is tireless in doing what is right for a client and never stops learning the newest trends. She is an absolute treasure for any company lucky enough to have her.
Experience
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Thornton Academy
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United States
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Primary and Secondary Education
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100 - 200 Employee
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Teacher
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Mar 2021 - Present
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Garrand Moehlenkamp
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United States
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Advertising Services
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1 - 100 Employee
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Account Strategist
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Jun 2016 - Aug 2020
Accounts: New England Coffee, Blue Harbor Fish Co., MaineGeneral Health ● Strategic lead responsible for the success of key agency accounts; developing and executing annual plans based on client goals and objectives. ● Articulate brand positioning and strategy based on qualitative and quantitative research, market landscape and client KPIs. ● Work collaboratively with internal and external partners to develop strategic channel plans ensuring we are targeting the right people, in the right place, at the right time. ● Maintain a current and intensive knowledge of client’s business, industry trends and consumer buzz in order to lead marketing and advertising plans Show less
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Client Strategist
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Feb 2013 - Jun 2016
Accounts: Sam's Club, Three Olives Vodka, 1800 Tequila ● Manage and mentor junior team members, providing growth opportunities while ensuring client expectations and day-to-day deadlines are met, and on budget. ● Develop SOWs and supplements followed by monthly reconciliation of hours and budget. ● Manage qualitative and quantitative research, ultimately supporting brand positioning and brand strategy. ● Focus on Channel Planning to execute the most creative media platforms to uniquely bring brand ideas to life and ensure optimal investment of marketing budget. ● Execute a broad range of print, digital and broadcast tactics that align with brand guidelines, strategy and goals. ● Collaborate with media agency partners to develop recommendations that are on strategy and on budget. Show less
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Kemp Goldberg Partners
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United States
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Software Development
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Senior Account Executive
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May 2007 - Feb 2013
Accounts: Con-way, Inc. SENIOR ACCOUNT EXECUTIVE, MARCH 2012 – JANUARY 2013 ● Led an account team responsible for executing the day-to-day deliverables for a range of clients. ● Responsible for managing all marketing executions for multiple major agency accounts. ● Execute brand positioning through in-depth interviews, market research and competitive assessment. ● Develop annual marketing plans, strategy and scope of work based on relevant industry and historical analysis. ● Supervise comprehensive digital strategies, including SEO, website content and design, SEM and social media. ● Manage project schedules to ensure on-time and on-budget delivery of all campaign elements. ACCOUNT EXECUTIVE, JULY 2009 – FEBRUARY 2012 ● Integrate with all agency departments to maintain a consistent brand voice throughout all client activities. ● Through creative brief development and evaluation of creative work, ensure deliverables and goals are met while adhering to client’s brand standards and positioning. ● Lead client meetings, including weekly status, new product initiatives and creative presentations. ● Manage client billing, vendor invoices and other expenses, providing client visibility before scope is exceeded. ASSISTANT ACCOUNT EXECUTIVE, MAY 2007 – JUNE 2009 ● Develop and manage project timelines, providing materials on-schedule, on-budget and to client expectations. ● Produce call reports, weekly status updates and meeting agendas. ● Build and retain client relationships through accurate and timely communication. ● Conduct industry and competitive research. ● Evaluate media kits and provided recommendations on new initiatives. Show less
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NETTIPF
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Norway
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Graphic Design
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Pension Representative
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May 2004 - Jan 2007
● Responsible for benefit calculations and all steps of the filing process for approximately 200 retirees. ● Revamped and maintained the verification audits for pensioners, including collection efforts for overpayments. ● Interface with various levels of the organization to streamline and develop new procedures while adhering to the Fund’s Rules and Regulations, utilizing both creative processes and interpersonal skills. ● Responsible for benefit calculations and all steps of the filing process for approximately 200 retirees. ● Revamped and maintained the verification audits for pensioners, including collection efforts for overpayments. ● Interface with various levels of the organization to streamline and develop new procedures while adhering to the Fund’s Rules and Regulations, utilizing both creative processes and interpersonal skills.
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Education
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Emerson College
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Emerson College