Krystin True

Teacher at Thornton Academy
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Contact Information
us****@****om
(386) 825-5501
Location
Saco, Maine, United States, US
Languages
  • English -

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Caroline McAleese Riley

Krystin is the perfect combination of smart, strategic and fun to work with. She is tireless in doing what is right for a client and never stops learning the newest trends. She is an absolute treasure for any company lucky enough to have her.

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Experience

    • United States
    • Primary and Secondary Education
    • 100 - 200 Employee
    • Teacher
      • Mar 2021 - Present
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Strategist
      • Jun 2016 - Aug 2020

      Accounts: New England Coffee, Blue Harbor Fish Co., MaineGeneral Health ● Strategic lead responsible for the success of key agency accounts; developing and executing annual plans based on client goals and objectives. ● Articulate brand positioning and strategy based on qualitative and quantitative research, market landscape and client KPIs. ● Work collaboratively with internal and external partners to develop strategic channel plans ensuring we are targeting the right people, in the right place, at the right time. ● Maintain a current and intensive knowledge of client’s business, industry trends and consumer buzz in order to lead marketing and advertising plans Show less

    • Client Strategist
      • Feb 2013 - Jun 2016

      Accounts: Sam's Club, Three Olives Vodka, 1800 Tequila ● Manage and mentor junior team members, providing growth opportunities while ensuring client expectations and day-to-day deadlines are met, and on budget. ● Develop SOWs and supplements followed by monthly reconciliation of hours and budget. ● Manage qualitative and quantitative research, ultimately supporting brand positioning and brand strategy. ● Focus on Channel Planning to execute the most creative media platforms to uniquely bring brand ideas to life and ensure optimal investment of marketing budget. ● Execute a broad range of print, digital and broadcast tactics that align with brand guidelines, strategy and goals. ● Collaborate with media agency partners to develop recommendations that are on strategy and on budget. Show less

    • United States
    • Software Development
    • Senior Account Executive
      • May 2007 - Feb 2013

      Accounts: Con-way, Inc. SENIOR ACCOUNT EXECUTIVE, MARCH 2012 – JANUARY 2013 ● Led an account team responsible for executing the day-to-day deliverables for a range of clients. ● Responsible for managing all marketing executions for multiple major agency accounts. ● Execute brand positioning through in-depth interviews, market research and competitive assessment. ● Develop annual marketing plans, strategy and scope of work based on relevant industry and historical analysis. ● Supervise comprehensive digital strategies, including SEO, website content and design, SEM and social media. ● Manage project schedules to ensure on-time and on-budget delivery of all campaign elements. ACCOUNT EXECUTIVE, JULY 2009 – FEBRUARY 2012 ● Integrate with all agency departments to maintain a consistent brand voice throughout all client activities. ● Through creative brief development and evaluation of creative work, ensure deliverables and goals are met while adhering to client’s brand standards and positioning. ● Lead client meetings, including weekly status, new product initiatives and creative presentations. ● Manage client billing, vendor invoices and other expenses, providing client visibility before scope is exceeded. ASSISTANT ACCOUNT EXECUTIVE, MAY 2007 – JUNE 2009 ● Develop and manage project timelines, providing materials on-schedule, on-budget and to client expectations. ● Produce call reports, weekly status updates and meeting agendas. ● Build and retain client relationships through accurate and timely communication. ● Conduct industry and competitive research. ● Evaluate media kits and provided recommendations on new initiatives. Show less

    • Norway
    • Graphic Design
    • Pension Representative
      • May 2004 - Jan 2007

      ● Responsible for benefit calculations and all steps of the filing process for approximately 200 retirees. ● Revamped and maintained the verification audits for pensioners, including collection efforts for overpayments. ● Interface with various levels of the organization to streamline and develop new procedures while adhering to the Fund’s Rules and Regulations, utilizing both creative processes and interpersonal skills. ● Responsible for benefit calculations and all steps of the filing process for approximately 200 retirees. ● Revamped and maintained the verification audits for pensioners, including collection efforts for overpayments. ● Interface with various levels of the organization to streamline and develop new procedures while adhering to the Fund’s Rules and Regulations, utilizing both creative processes and interpersonal skills.

Education

  • Emerson College
    1999 - 2003
  • Emerson College
    1999 - 2003

Community

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