Krystian Botko
Co-Founder at ANYSTAR.PL- Claim this Profile
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English Full professional proficiency
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Spanish Limited working proficiency
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Russian Elementary proficiency
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Experience
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ANYSTAR.PL
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Marketing Services
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1 - 100 Employee
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Co-Founder
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Sep 2022 - Present
Anystar jest platformą, gdzie każdy biznes może zamówić reklamę wideo, audio lub baner statyczny od znanej osoby wraz z usługami domu mediowego, tj. planowaniem i zakupem kampanii reklamowych w mediach takich jak YouTube, Facebook, Instagram czy TikTok. Anystar jest platformą, gdzie każdy biznes może zamówić reklamę wideo, audio lub baner statyczny od znanej osoby wraz z usługami domu mediowego, tj. planowaniem i zakupem kampanii reklamowych w mediach takich jak YouTube, Facebook, Instagram czy TikTok.
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Uplift
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Co-Founder
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Jun 2021 - May 2022
Creators' one-on-one consultations for GenZ Creators' one-on-one consultations for GenZ
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LTTM Sp. z o.o.
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Poland
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Advertising Services
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1 - 100 Employee
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CEO
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Aug 2015 - May 2021
Founded in 2015, LTTM is the largest influencer marketing group in Central Europe, representing over 1000 online creators and employing a team of 100+. From its offices in Warsaw, Sofia and Thessaloniki the group runs over 3000 campaigns per year within 10 various CE markets. On its growth path LTTM acquired competing companies, integrating them into a comprehensive ecosystem: TalentMedia: professional influencer marketing agency LifeTube: largest local YouTube partner network in Europe Gameset: gaming marketing agency Show less
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TalentMedia
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Poland
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Technology, Information and Internet
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1 - 100 Employee
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CEO & Co-founder
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Oct 2015 - Oct 2019
Influencer marketing agency with a strong focus on building YouTube branded channels. Influencer marketing agency with a strong focus on building YouTube branded channels.
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Google
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United States
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Software Development
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700 & Above Employee
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Industry Manager, Branding
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Feb 2014 - Oct 2015
Online branding consultancy to strategic FMCG clients. Online branding consultancy to strategic FMCG clients.
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Estimote, Inc.
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Key Account Manager
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Sep 2013 - Jan 2014
Contextual computing evangelist among worlds major retailers and consumer brands. Adapting iBeacons in real world for contextual, pinpoint marketing solutions. Contextual computing evangelist among worlds major retailers and consumer brands. Adapting iBeacons in real world for contextual, pinpoint marketing solutions.
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Brand Manager, TIGER Energy Drink
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Mar 2013 - Aug 2013
Re-launching the biggest brand in the Polish energy drinks market (200 million € value):• implementing the brand's new strategy• carrying out an intense TV campaign repositioning the brand onto the market's premium sector• managing an online camapign, extending the TV messeage to a wider audience• redesigning products portfolio• developing the product range: glass bottle launch Full scope of brand management. Major responsibilities:• annual brand plans (strategy, marketing-mix, budgeting, profitability, etc)• P&L responsibility;• ongoing analyses of the market environment• managing the social media communications• coordinating BTL materials coherence with the brand strategy• pricing and promotion management• managing the brand team• reporting directly to CEE Marketing Director• in charge of brand's activities consistence across the CEE region• working closely with sales force to ensure the in-store strategy execution Show less
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Junior Brand Manager
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Aug 2011 - Mar 2013
• managed consumers promotions• launched new products: functional water, chewing gum, new flavours• social media management• regular analyses of the market environment• co-ordinated brand strategy defining process• managed ATL campaings
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Reckitt Benckiser
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Italy
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Chemical Manufacturing
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Trade Marketing Specialist
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Mar 2010 - Aug 2011
Trade Marketing Specialist - Graduate Development Programme• setting promo plans for laundry category• monitoring competition's promo actions• post factum analysis of the promotions carried out• designing tools to support sales: prepacked pallets, distribution supporting packages, sell out competitions• engaged in the relaunch of Bryza, a big Polish washing powder brand
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Territory Manager
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May 2010 - Mar 2011
In charge of sales in the Northern part of Poland within the modern and traditional trade channels. Managed a sales budget to deliver sales target.
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A.T. Kearney
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Brazil
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Accounting
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Business Analyst Intern
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Sep 2009 - Jan 2010
• Part of energy practice team • In charge of an Energy Transition Model development • Involved in due diligence of an utilities maintenance and development company • Conducting several analysis of the Polish energy market and its participants • Engaged in writing a major A.T. Kearney publication • Part of energy practice team • In charge of an Energy Transition Model development • Involved in due diligence of an utilities maintenance and development company • Conducting several analysis of the Polish energy market and its participants • Engaged in writing a major A.T. Kearney publication
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Business Analyst Intern
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Jan 2009 - Mar 2009
• Assigned to critically evaluate operations in various departments of the company in order to identify areas for improvement • Responsible for researching logistics business in Central Europe and introducing it to the management through series of presentations • Requested to address the employees’ reluctance to speak English and their avoidance of interactions with foreigners • Assigned to critically evaluate operations in various departments of the company in order to identify areas for improvement • Responsible for researching logistics business in Central Europe and introducing it to the management through series of presentations • Requested to address the employees’ reluctance to speak English and their avoidance of interactions with foreigners
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LC member
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2004 - 2006
Ran a sales project: encouraging Cracow business to take on a foreign intern. Took responsibility for foreigners staying in Cracow. Involved in organising the biggest career fairs Ran a sales project: encouraging Cracow business to take on a foreign intern. Took responsibility for foreigners staying in Cracow. Involved in organising the biggest career fairs
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Education
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Edinburgh Napier University
2.1, BA (Hons) Business Finance -
University of Economics in Cracow
5.0, MA International Relations and Economics